So as you (hopefully) previously discovered in part’s one & two, of this ongoing series, so called creative asset management, when done correctly can be worth an awfully lot to your bottom line.Don’t you agree?
In fact, as was also previously pointed out in part’s one & two, as you really take a closer look, there are literally tons of previously untapped and or unexplored potential profit centers.
That are literally waiting to be, not only discovered, but strategically maximized to there full, (long term) marketing potential. Case in point. Watch “how” these next two (hypothetical) marketing examples, fit in nicely with that train of thought.
And “see” how much your particular marketing vision of possibilities, gets s-t-r-e-t-c-h-e-d!Shall we?
So What’s All The Fuzz About This So Called Creative Asset Management Stuff?
Remember in part two, we demonstrated “how” this extremely savvy major golf club manufacturer,(instead of) a major hotel chain, their extremely savvy PR/marketing people reached out to superstar golfer ‘Tiger Woods” extremely savvy PR/Agent/ marketing people.
And they offered Tiger (and or major golfing superstar personality X), a cool $500,000 dollars (or X), to host this annual event, where ten people (either) gets selected from a highly publicized “free drawing” they periodically hold on their mobile friendly WordPress website/blog.
Or where they select ten grand prize winners, and they all pay $5,000 dollars each, to hangout for five business days and be personally coached and mentored, by both Tiger and two his personally selected PGA (Professional Golfers Association) mystery guest instructors.
(And of course they all get to take signed autographed pictures with Tiger & company! 😎 And they get to tweet and post up to five selfies of both Tiger and his two PGA certified, mystery guest instructors etc.)
(The only thing they cannot do, is try and monetize, in any way, any of the pictures, selfies and or video footage they will be allowed to take! And they must all sign notarized affidavits, committing not to do so, in order to be eligible to participate in these highly publicized five day events!)
And remember in (both) parts one & two, we also pointed out, how between the three of them, they currently had a grand total of seven million extremely active twitter followers!
And that Tiger himself, in spite of his recent,and extremely well publicized personal problems, and given the fact it’s been several years since he’s even won a major PGA event!
He still has an incredibly active twitter following of 4.81 million!(You go cat!) Entrepreneur, let’s initially really focus in on the two million of those overall seven million active twitter followers, that initially entered the golf club manufacturers “free drawing!”
And see if there’s an additional profit center or two, to be maximized, shall we?
Who Says You’ve Gotta Be A Golfing Superstar In Order To Profit Big Time From Some Creative Asset Management Opportunities?
So here’s what the savvy golf club manufacturer has in mine initially, in order to monetize those extremely active,highly fanatical two million twitter followers, that joined their list,in order to enter their annual “free drawing!”
First, they’re going to send all of their runners up, a nice “thank you” for entering our free drawing follow up email! And inform them, that even though unfortunately you weren’t one of the ten grand prize winners!
There’s still an incredibly simple way for you to prosper long term! And then will inform these VIP subscribers, that if they’re sincerely interested in earning some additional income, strictly working part time from the complete comfort of their own home!
Here’s an incredibly simple way for them to do so!And earn multiple streams of income as they do so!(Now remember entrepreneur, initially only the extremely active two million twitter followers, that joined the golf club manufacturers list, will be made aware of this particular opportunity!
But as (and if), it continually grows, then they’ll expand it’s exposure to the general public as well!
(First.)They can become registered affiliates of the golf club manufacturer for free! And then after they get their personalized affiliate ID number/link.
Then they can start periodically emailing friends, family members and or associates etc; and or use PPC (Pay Per Click) ads if they wish, on both twitter and Facebook etc, to promote their affiliate link, whenever the manufacturer is promoting their free drawing!
(Note: But they’ll only be allowed to use any form of paid advertising, after they’ve taken the golf manufacturers paid $97 dollar course on “how to write successful classified and or display ads that produce real bankable results!” 😎
It Turns Out There’s Far More To This Creative Asset Management Stuff Than Readily Meet’s The Eye! (Right?)
That way the golf club manufacturer doesn’t have to be too overly concerned with their affiliates constantly being thrown off or banned from the various social media sites!)
And for every person that just clicks through and registers to enter the free drawing, the affiliate will earn one dollar! So in other words, they earn one dollar for every sign up.(And it doesn’t matter if the sign up buys anything or not!)
That’s their first income steam.They’re basically being paid one dollar per lead they generate for the golf club manufacturer!
And (Second.) Obviously, since there can only ten grand prize winners per free drawing! The golf club manufacturer plans on totally crushing it on the back end, with their, ongoing strategic follow up email marketing sequences and or follow up text messages etc!
And that’s where they’ll heavily promote their high end golf clubs and personal Tiger Woods and company DVD training’s package combo! And the buyer will merely check a strategically placed drop down box, to indicate their current skill level.
Be it beginner, intermediate and or advanced!And this combo package will be beta price tested at different price points! And once they discover which price consistently produces the most sales!
That’s when their affiliates will be sent their sample promo ads, to alter slightly, so they don’t look like just another carbon copy affiliate offer of some kind! But (strictly for) example purposes only!
Let’s say their combo package retails for $479 dollars and that price includes first class priority shipping! The affiliates will initially earn a 20% percent commission or $95.80 per sale!($479 x .20% = $95.80 per sale,minus any costs of sale.)
(Note! Here’s their third form of multiple streams of income! The moment they go over $10,000 dollars, (or X) in gross sales revenue generated for the golf club manufacturer, they automatically start earning $5 dollars per lead!
Plus, their new “lifetime” affiliate commission rate is now 35% on whatever they sell!So now, 150 signups are now worth $750 dollars!(500 leads at $5 dollars per lead =$750 dollars gross profits!Minus any cost to produce the sales!)
And each sale of the $479 dollar combo package is now worth $167.65 dollars! Entrepreneur, “how’s” that for some creative asset management?
Stick around, because we’re just getting started! In part four, we’re gonna stretch things out even further!So please do tune in! 😎
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Hi Mark,
I agree with Chery here that the moral of the story is the follow-up. Sometimes we work so hard to put our business in front of people’s eyes. But what counts the most is following up..customer care and always being there.
It is all a part of strategy. When we have a business, we have to have many strategic methods up our sleeves in order to keep it going.
-Donna
Donna Merrill recently posted…Promoting Your Blog Just Got Easier
I certainly can’t argue with you Donna!
In fact, I’ll bet you and I can’t name one big time online marketer in any
particular niche, that isn’t extremely effective at ongoing follow up!
Because let’s face it, the vast majority of our online sales, are not gonna be
made by our first time visitors!
So unless we’ve got an extremely proficient follow up process in place,we
are going to constantly struggle and be extremely frustrated!
That’s a really great point!Thanks for taking the time to share it!
And hopefully it will serve others as well!
Mark Newsome recently posted…Why Wall Street Aren’t The Only Ones That Profit From Creative Asset Management!
Hello Mark, What an awesome series you have going on here my friend, Seems like the moral to the story is in the follow up HUH? I am working on getting this part of my marketing plan set up.
Great share as always
Have an Amazing Day
Chery :))
Chery Schmidt recently posted…Become More Generous And Give Freely Of Your Time
Amazing Chery!
Thanks so much for your incredibly kind feedback!
And yes, the companies and entrepreneurs like us, that make it their business to get
really proficient at strategic follow up, be it on or offline, they will
consistently be enjoying an extremely bright and prosperous future!LOL!
Thanks for stopping and sharing your thoughts! I greatly appreciate it!
Mark Newsome recently posted…How Creative Asset Management Can Literally Be Money In Your Pocket!Part Three
These are all concepts that I’m being introduced to for the first time. I appears that there is much more than meets the eye when it comes to asset management. Thanks for sharing your insight and knowledge on this subject.
Matthew Pfau recently posted…What NOT to do After Your Drunk Driving Arrest
thanks Matt!
It’s so funny that you should word things the way you have,
because I feel the exact same way whenever I read one of your excellent posts!LOL!
It just goes to show what can be discovered, when we keep an open mind!Don’t
you agree?
Mark Newsome recently posted…How Creative Asset Management Can Literally Be Money In Your Pocket!Part Three