How Cash Strapped Small Business Owners Generate At Least 25% More Income!
(And How You Can Too!)
Do you have any idea, what percentage the average, (cash strapped) small business owner, and or service provider, spends percentage wise, on generating new business, from their all important, first time customers, patients, and or clients?
Rest assured, the percentage is quite high.
And the reason you know it’s awfully high, is because the average (cash strapped) small business owner/service provider, including Mom & Pop retailers BTW.
On average, they will spend at least 500% more, trying to create and or consistently generate, brand new first time customers, and or clients etc.
Which, doesn’t leave much funding, for servicing these newly acquired customers, and or patients, and or covering the additional expenses of running their businesses, and or their practices etc.
So it definitely stands to reason, any and every time, they can dramatically and or at least, partially lower their lead generation costs, and doing so, doesn’t affect the quality of the service they deliver. Typically, they’re all in! Wouldn’t you be?
So How Do Some Cash Strapped Small Business Owners Consistently Generate At Least 25% More Income Without Having To Spend More Money?
Ladies & gentlemen, you do know and (hopefully) already realize, the lead generation industry, in and of itself, it’s a multi billion dollar a year industry, correct? And it’s constantly growing!
And this mega lucrative industry, (which) shows no signs of slowing down, readily applies, to practically any and every major industry you can think of!
And any of multi million dollar a year, major sub niches as well.However, (entrepreneur), did you also know, and or realize that within these multi million dollar a year, extremely lucrative sub niches.
There is an ever growing, barely and rarely ever tapped, potential mother lode of marketing opportunities, and or possibilities, just waiting to be seized upon!
Nod your head cadets, because it’s true!Case in point, let’s take the multi billion dollar a year, tax savings and or estate planning/financial planning industry.
Ladies & gentlemen, have you, and or anyone you know, ever received one of those, index sized card decks in the mail? Or know anyone that has.
How To Strategically Turn The Underground Lead Generation Business Into A Perpetual Goldmine!
Ladies & gentlemen, did you know,(and or realize) every year,literally millions upon millions of potential leads for this incredibly lucrative industry, fill out these lead cards, send them off, and or call a toll free number and request, the free lead magnet giveaway.
And after they receive it, and get an initial follow up phone call, from an account executive/sales rep,from the firm that originally mailed it to them.
Believe it or not, a staggering 85% of them (or more), never ever receive another form of communication, from this firm again!Say what? Nod your heads cadets, it’s true!
Even though, annually, some of these firms, (literally) spends millions of dollars per year, on various forms of lead generation.
And it’s not at all, unusual for the smaller mid sized firms, to routinely spend hundreds of thousands of dollars per year, on lead generation strategies like this as well.
Strategic Lead Generation Is One Of The Keys To Long Term Gross Profits!
Here are three potentially profitable marketing strategies, any profit seeking entrepreneur, (such as yourself), and or an extremely marketing savvy service provider, like the (hypothetical) CPA firm, being used in this particular example, could possibly benefit from.
1.) Potential marketing strategy # one: The CPA (and or) service firm that initially paid for the advertising/promotion, after they have exhausted every follow up opportunity, with the potential lead.And it’s pretty well established, these particular leads for whatever reasons, will not be doing business with the firm, at this particular time.
Then (and only then), does it make sense for the CPA firm, (to either) sell the leads, for X per lead, to a smaller, less capitalized CPA/Financial Planning firm, and let them take a shot!
Or turn the leads over to another other firm, and in essence, do a “dead lead” swap with each other! And both agree, they get to keep 100% of any and all front and or back end business they generate!
A Well Implemented Small Business Marketing Plan Can Lead To Some Long Term Windfall Profits!
2.) Potential marketing strategy # two: This next proven marketing strategy, really is ideal, for the major CPA/Financial Planning firms, that routinely spend millions of dollars per year, on various lead generation strategies and or tactics etc.
Let’s say they’ve systematically followed up, with a potential lead, that may have cost them as much as $350 dollars or more BTW!
And the potential prospect, not only currently earns, a mid six figure a year gross income, but they run their own business/service as well!
Which means, (potentially) the CPA/Financial Planning firm, may be able to service both areas of their potential clients life!And because the CPA firm, realizes their ideal customer/long term repeat client, has a total lifetime customer value of $40,000 – $100,000 dollars, over the next five to seven years!(Give or take.)
Small Business Owners Definitely Have It Within Their Grasp To Make Some Big Things Happen!
They can, (and definitely should), offer their potential client, the cost savings portion of their service, for free, for the next 30-60 days!
In other words, offer to show the potential client, “how’ much money, they can save them in business.And after the free 30 to 60 day trial period, the client them agrees to let the CPA,Financial Planning firm, handle both areas, for a slightly reduced, bundled package of services price!
It’s a proven way, to demonstrate their expertise first hand, without costing the potential customer a cent!Don’t you agree?
You’ll discover the remaining strategy in part two.For now, (entrepreneur), are you starting to appreciate, “how” some small business owners, and or service providers, consistently generate an additional 25% more income, without having to increase, their upfront out of pocket expenses?Say yes!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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