Don’t be a victim of the Influence of mass media marketing syndrome!
(Don’t Be A Victim!)
if you’re not extremely careful, you will most certainly become a victim of the Influence of mass media advertising cash train.
And this particular train derails for too many beginning cash strapped entrepreneurs.
Case in point: How many times (just in) the last six months or so have you received a piece of unsolicited junk snail mail?
And what did you do with at least 99% of it? Exactly! It’s Far Easier To Talk To A Friend Than A Stranger…Correct?
But The Influence Of Mass Media Simply Will Not Allow That To Happen!
So it’s entirely possible that if you received the following post card in the mail,
with following headline, you would still round file it.
Here’s the main power headline: A Powerful Free Seven Page Special Report Finally Reveals!
Three extremely powerful money saving secrets about ‘how to’ effectively use mass
mail direct marketing! And if you’re not using them, you’re losing a ton of money, guaranteed!
You Have To Get Someone’s Permission First Before You Can Effectively Sell To Them..
Your first big hurdle is you have no idea who the person is who sent the postcard to you! Right?
Which also means that in your eyes they have virtually zero credibility!
And judging from the very provocative headline, it sounds a little too over the top! Right?
So for that reason alone, at least 99.5% of you that received it would probably trash it!
Which also means the sad (and oh so predictable) net result is that, both you and your soon to be bankrupt competitors have just wasted a ton of extremely limited cash and other extremely valuable resources.
And received virtually little, or no positive return on your investment! (All because you chose the expensive spray and pray method, instead of the target niche market approach.)
Let The Major Corporations Rely On The Influence Of Mass Media To To Get Their Message Out!
Because the aforementioned occurrence will probably also lead you to (erroneously) conclude, that highly profitable, (when done correctly) and not to mention very inexpensive direct mail marketing strategies.
Such as effectively using inexpensive, snail mail postcards, to consistently market to your (on or offline business) customer base, is a complete waste of both time and money!
And all because you (and your competitors) chose to try the ridiculously ineffective and highly un targeted, (one time) spray and pray shot gun approach to mass direct marketing.
Thinking (simply) the influence of mass media marketing alone would somehow miraculously carry the day.
There Is Far More To Effective Mass Mail Direct Marketing Than Just Huge Circulation Numbers…
Now try to picture yourself in this next all too common and painful occurrence.
As you’re driving to an appointment, your spouse (or significant other) calls you and asks, if after your appointment you can pick up one of your kids from soccer practice, and stop by the grocery store and grab a few extra odds and ends for dinner tonight. No problem. Right?
After you get home, grab a bite to eat and basically sleep walk through what might pass for some over dinner conversation. Sound all too frighteningly familiar? 
And after you help your kids with this or that, check your email , and other social media accounts,(for at least the fourth time that day), and text a few messages; plop down on the couch and watch about that much TV.
A Competitive Advantage Refers To Any And Every Resource You Utilize To Give Your Business And Or Service The Edge!
And just before you head off to the shower and finally call it a night. Does this scenario sound all too familiar?
And the next two days and nights are pretty much the same! And it’s only by day three before things start to settle down just a bit.
Now that you’ve finally got a chance to catch your breath, relax and start to catch up on your reading of the local papers, (that have been slowly stacking up) and your Wall St. Journal’s.
What Do Ninety Nine Percent Of All Offline Paid Subscribers Do With With Old Newspapers?
Of course you realize the papers are at least three days old. And what do 99% of people do with their three day old newspapers? Right.
They get thrashed! Bingo! (Provided they still physically read offline newspapers to begin with. 😀 )
Hold on: you’re not to the bad part yet.
The bad part is that you’re struggling, cash starved small business had recently decided to take advantage of the “One Time Only” (OTO) offer the local newspaper’s advertising department extended to their first time only customers.
Even though it was a pre-weekend deal package special price reduction of 37% off, to all new first time customers only.
Little did you ever suspect, as the enthusiastic sales rep helped you fill out all of the necessary paper work, at least an incredible 40% of your intended audience would never actually see your expensive (and cash draining) ad! Doesn’t that just make you feel warm and fuzzy all over!
The real moral of the story is this. You can’t rely on the Influence of mass media marketing alone, in order to make your marketing message effective!
Because it’s simply to generic in nature, instead you must strategically target a specific niche and zero in on it!
As always, if you got any value out of this post, please tweet this. Thanks!
Now You Definitely Know What To Do! (So Get To It Already!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
