How And Why These Outrageously Simple Creative Marketing Concepts Help Your Business Grow!
Honestly, when was the last time you actually, fully implemented start to finish. Any type of market tested creative marketing concepts? And what were your long term results?
Did you consistently implement any A/B split testing? And how often did you utilize any instant profit generating upsells? (Sometimes also referred to as add on on sales.)
And what about effectively utilizing any type of power bonuses? Needless to say. if you’re serious about systematically scaling your business or service. For literally pennies on the dollar.
And without almost certainly either emotionally burning out from the grind of trying to do so. Strictly using outrageously expensive traditional methods.
Or burning through more and more cash. Which you may or may not currently have. So you’re relying heavily on not exactly cheap business or personal credit.
And even though you may be consistently earning a slight gross profit on the initial front end of your business or service. All of the constant grinding in order to do so. It slowly takes it’s toll in more ways than one. Sound all too frighteningly familiar?
Ever Wonder What Are Some Good Marketing Ideas You Can Utilize As Soon As Possible?
It’s really not as difficult a question or marketing challenge as it may initially seem. Case in point. Let’s say you’re either the owner or one of the senior marketing directors for a local, single location retail appliance center.
And even though at one point. You along with a ton of your major local competitors.
Having been spending, (more like wasting) a ton of money on those outrageously expensive, dismally performing local billboard ad campaigns.
And over the last 16 month alone. You’ve steadily invested $25,000 dollars a month. So to date you’ve poured $400,000 dollars in to these enormous budget drain masquerading as a so called promotional strategy. ($25,000 dollars a month x 16 months = $400,000 dollars in gross ad spend.)
However, since you or the other senior marketing managers, are now much more marketing savvy these days.Here’s how you’ll initially put some of you newly acquired marketing savvy to use.
While you’re getting your hair cut. You notice how of many of the barbershops customers have higher end smartphones. Which immediately gets your marketing wheels turning.
Are You Finally Ready To Put Your marketing And Promotional Strategies On Steroids?
Immediately after getting your hair done.You stick around for the next 60 – 90 minutes or so. Chatting it up with the owner. As he steadily goes about services their other regulars.
Basically in order to get a better understanding of on average, (how many) customers per day. Both the owner and each of his other four stylist service as well.
You basically confirm all totaled. The owner and the other fours stylist, routinely service about ten locals per day. Five days a week. (Mon. – Sat.) About 51 total weeks per year.
Because he actually closes completely at least one week per year for a full vacation. (Five stylist x 10 customers each per day x five days a week x 51 weeks per year = 12,750 local per year. Say what?)
On average about 30% of these locals, (or more!) with the right market tested creative marketing concepts. They’ll initially convert at least 30% of these 12,750 or X number of local customers of this single local men-s barbershop. (12,750 x .30% = 3,825.)
This Is How And Why Knowing Your Ideal Customers Total Lifetime Customer Value Metrics! (Definitely Gives You A Marketable Edge!)
Speaking of your business or services (typical) total lifetime customer value metric numbers. You know on average, (your ideal male customers) will spend anywhere from $150- $9,500 dollars with you or possibly your major competitors.
Give or take over the next five to seven year period. (With a typical gross front end profit of anywhere from 65-85% This being the case. Here’s how you (or your major competitors) can systematically and relatively inexpensively generate initial front end customers.
For literally pennies on the dollar. And consistently generate a flood positive -viral- word of mouth and mouth buzz. For starters. And for an extremely limited time. (Ideally ten actual days or less.)
Remember Some Of The Most Profitable Marketing Or Promotional Campaigns Initially Started With The Tiniest Marketing Budgets!
You’ll allow both the barbershop owner and all of their current and future stylist to: (Provided they either join and remain active subscribers of your opt in email or text message list.
A.) For doing so the owner gets to purchase a state of the art flat 75 or X inch flat screen TV at your actual hard cost of X. Provided when they come to purchase it. They drag a friend with them whose at least 18. And whose not a current subscriber.
B.) And all of the current or future hair stylist automatically get to purchase a state of the art 55 or X inch flat screen TV.
Basically you know your marketing generosity will cause both the owner and their current and future subscribers to constantly blow up their social media accounts, right? No doubt.
So How Often Does Your Current Advertising Or Marketing Strategies Cause A Continuous Flood Of Positive Word Of Mouth Or Mouse Buzz? (For Literally Pennies On The Dollar!)
And you also and readily appreciate both the owner and their current and future stylist. Their professional and inner circle members, will definitely wanna know how they can get hooked up too, correct? For sure. Which brings up to point # three.
C.) You offer both the owner and their current and future stylists the opportunity to purchase state of the art tablets at your actual hard cost too. Say what?
You’ll discover the exact-non traditional- step by step marketing and promotional details. Coming up very shortly in part two. Okay? For now. Are you definitely starting to appreciate how and why some outrageously simple, no traditional creative marketing concepts and strategies. Will definitely give you or your major competitors a decided edge? Agreed.
Keep Substituting Your Marketing Creativity For Potentially Expensive Traditional Promotional Campaigns! (And Watch Your Long Term Gross Front End Profits Start To Soar!)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
