By now, you’ve probably thought about, maybe you’ve even done your fair share of paid advertising strategies, correct? If you have. Hopefully, you’re also starting to appreciate, why seeing the big picture, can give you or your major competitors, a size able major advantage.
As you’re about to discover. And rest assured. These market tested, low hanging fruit strategies and tactics, don’t or won’t drain your advertising or marketing budget.The way, some of the outrageously expensive, traditional advertising or promotional campaigns do.
In fact. The way you or your major competitors, will go about strategically A/B split testing certain marketing and advertising variables. You’ll be positioned, to consistently generate some major front and back end profits.
And the best part is.As you start to consistently implement. Inexpensively test, tweak and monitor your entire ongoing marketing/promotional process. You’ll constantly discover, some previously untapped marketing opportunities and or previously untapped marketing possibilities.
Just waiting to be discovered by you or your major competitors. And systematically testing, will help you lower initial front end cost.And simultaneously increase your long term back end profits. Can you live with those untapped marketing possibilities?
Isn’t It Funny How Some Really Simple Marketing Strategies Or Tactics Can And Will Give You An Edge!
Let’s say your company distributes some great tasting, exotic beverages. Which include.Some extremely great tasting coffees, teas, lemonades, cocoas, higher end dinner wines and champagnes.
And some of your higher end dinner wines typically retail for $489 dollars per bottle. And your mid level champagnes, typically retail for at least $650 dollars a bottle.
And because you know, the total lifetime customer value metrics, for your ideal customer is.Typically somewhere between $450 – $6,500 dollars. Give or take over the next five to seven year period.
And since you’d definitely like to increase the sales, of some of your best selling, mid level champagnes and dinner wines.
Here’s what
you’re more than willing to at least inexpensively test.
Who Says Steadily Growing An Army Of Goodwill Ambassadors Has To Be Overly Expensive Or Complicated!
Case in point. You or one of your top sales reps, approaches, at least two local, upscale type of bar and grille establishments. And one of the very first investments you want to make in their business.
You will supply them with a fresh vase of flowers, to be placed on the end of the counter, where the bar tender(s) serve drinks. This way, the ladies who buy their drinks, will have a good reason to strike up a conversation with any and everyone, who purchases a drink.
But especially the women customers. And of course, you’ll be allowed to purchase the flowers, at the florist-s actual cost. Because of what you’re gonna do for them.You’ll find out what this is, just a little further ahead.Okay? Thanks.
Here’s the next part, of your long term marketing strategy. Each person who buys a premium drink of any kind that night. Meaning: As long as they spend at least X amount of dollars.
They automatically win, one large free glass of your companies best selling, mid level champagnes. Say what? That’s correct. Think about what these men & women will do. They’ll text their closest friends, neighbors, co-workers or family members.
They’ll also shoot some really cool video footage, and post it all over their social media accounts.Correct? Absolutely.
Get Ready To Start Claiming Your Piece Of The Multi Billion Dollar A Year Marketing Pie!
In return for the bar and grille passing out these extremely time sensitive discount coupons for you. Not only will you gladly give the owners of the grille, a free bottle of their choice, of one of your best selling, mid level champagnes and mid level dinner wines.Which is an X dollar value.
You’ll also supply the owners, with a free, 20 lb. bag, of gourmet coffee of their choice.This way, they can share it with their staff. And any staff members, who would like to purchase any of your beverages.
As long as these staff members join your opt in email/mobile marketing list. And as long as they remain an active subscriber. They get lifetime savings of 40 or X% off any and all purchases.
Because remember. Your main goal here is.Inexpensively reaching both their professional and personal inner circles. And those customers, is where you’ll consistently make the bulk of your money.Right?
As previously mentioned. You will allow the florist, where you buy your flowers. The florist will include, an extremely time sensitive discount coupon for one of your best selling, mid level dinner wines or mid level champagne beverages.
Inside the cards they include with their most expensive floral orders or deliveries. And rest assured, a certain percentage of these recipients, will definitely take advantage of your offer.
Consistently Generating A Front Or Back End Profit Is A Whole Lot More Likely When You Have An Implement A Realistic Marketing Plan!
Plus, on the annual anniversary of the florist originally opening up their business.You’ll gladly supply them with at least two or three bottles, of your best selling, mid level champagnes.
And each paying customer, who spends at least X. They will automatically receive, a free large glass of champagne, to help the florist celebrate their anniversary.
Again. Your primary goal here.Is to inexpensively expose, some potential first time customers, to some of your best tasting, mid level champagnes.In part two, you’ll discover at least three more battlefield tested ways, to gain some maximum exposure. For literally pennies on the dollar.
For now, hopefully you can appreciate, how and why seeing the big picture, is so potentially profitable.Don’t you agree?
You Really Only Need To Be Pro-active In A Few Areas Of Your Business Or Service Before The Benefits Of Forward Momentum Start To Work Hard In Your Favor!
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