How And Why Every Savvy Entrepreneur Can And Definitely Should Add A Little Consulting To The Mix!Part Two
Hopefully, as you previously discovered in part one of this ongoing series about, “how” and why an extremely savvy entrepreneur, such as yourself, definitely should seriously consider-strategically- adding some form of back end (income producing) consulting to your long term marketing mix.
Because as you also discovered in part one, from our strictly (hypothetical) marketing example, a local Mom & Pop pet store of all things, (located in an extremely rural area) was not only truly making a go of it, in a really big way, while countless others in their exact same Niche, (from all across the country), were either barely getting by and or were constantly on the verge of having to close their doors permanently!
Or they were having to severely cut extremely valued employees hours from full time to part time, in order to keep the doors open, just a little longer! And some of these other pet store owners (by definition) were currently located in markets that were on average, twice as large as this extremely dynamic husband & wife team, that were quickly making a name for themselves, because they were more than willing to share some of their closely guarded marketing “secrets!”
And they were doing so in a major way), simply by offering other struggling (non competing) pet store owners, currently located outside of their immediate geographic area, elite one on one paid consulting sessions!
And or, these same individuals (provided they qualified!) could at least apply for the couples 18 month “hands on “Pet Store Marketing Makeover Elite Coaching Program!”
And the current price was just $25,000 dollars for the entire 18 month program! And (of course) their long term results were most certainly “guaranteed!” Provided certain pre laid out assignments and weekly activity goals were met! The remainder of this post will showcase just “how” potentially lucrative certain specialized aspects of one on one power consulting can be!
“Why” Every Serious And Extremely Capable Entrepreneur Such As Yourself Can And Definitely Should Be Adding Some Form Of Paid Consulting To Your Long Term Marketing Mix!
Now quickly get back to our (hypothetical) marketing example of the super successful (dynamic duo) husband & wife team. Ladies & gentlemen, (speaking of) choosing and pinpointing very successful niches. Have you noticed just “how” incredibly specialized certain parts (and or) aspects of successful online marketing truly is?
For ex: “You” can easily make a nice six figure income a year income (or more) simply by teaching (various men & women of all different type of current skill levels), the highly specialized subject of “how to” build your very own, mobile responsive, state of the art WordPress website and or blog correct? Several (men & women) online do extremely well, just promoting and teaching that as their primary subject/product.
Then again, there are tons of online marketing experts that teach proven copy writing techniques and strategies, that apply primarily to the web! (Have you come across any of them lately?)
And of course there are also tons of men & women that specialize in the various social media platforms, such as twitter, Facebook, LinkedIn, Pintrest, and or Instagram etc.
And certainly not to be forgotten and or overlooked, is all the men & women that teach “how to” effectively communicate online using (good old) tried and true email marketing, to effectively grow your business.
And for sure there are tons of other aspects to successful online marketing, that definitely warrant highly specialized knowledge! Thus readily leading itself to some potentially lucrative high powered (advanced) one on one individual and or group consulting opportunities!
Being Expert At Something Currently In Demand Is One Of The Proven Keys To Being Able To Enter The High Paying Field Of Consulting!
Case in point: One of the areas that our dynamic duo couple actually excels in, is the all important (in store layout!) They have one particular proprietary (in store layout marketing process) that they take new consulting clients through almost immediately after they officially register for their 18 month Coaching/Mentoring program.
And it involves a seventeen point questionnaire survey type of checklist. And each student/ customer must complete it, before they can proceed with their training! And (typically) 99% of the time, the students get exposed to the much ballyhooed 60/ 12 rule!Huh?
This is where the couple points out “how” based on their current in store layout, they (unfortunately) have various retail products that literally take (up to) a staggering 60% (or more!) of the current available -physical- retail space!
Yet (sadly) on average, they only average a pitfall gross profit margin of at most about 12% or less! Say what? Yep!
So they immediately show them “how to” strategically replace those particular (low grossing) retail products, with others (that) more times than not, are currently located in the store, yet they only receive about 15-20% of the available physical floor space, even they their average gross profit margins are anywhere from 38-60%! Hard to believe right?
And that one (brain dead simple) initial change alone, usually blows their students away and really energizes them to learn and do more! Plus, quickly bumps up (both) their daily and weekly gross profit margins significantly!
They also show them “how to” strategically use on and offline contest of all kinds to (both) drive gross sales and highly targeted traffic (that actually eventually converts into sales) to their blog!
They also teach them “how to” strategically use some really cool (low cost) marketing strategies, like (periodically) sponsoring “Show Off Your Pet” fashion shows!
And “best pet trick video” of the week events on their blog as well! And they also teach them “how to” find other local up and coming professionals, to consistently shoot extremely helpful 3-7 minute “how to” best care for your pet(s) inexpensively videos! And post them on their blog as well!
They also teach them “how to turn one of their walls inside their store(s) into one of their “Local Pet Wall Of Fame” customer magnet engagement centers! And you can just bet every brand new first time customer can’t wait to join their opt in email list!
Just so they can showcase a picture or two of their favorite wonder pets! Yep! Entrepreneur, (believe it already!) this incredibly dynamic, hypothetical (husband & wife) team put these new student proteges through the paces for sure!
Never Take For Granted That “What” You Know Doesn’t Have Lots Of Value To Someone Else!
They also tech them “how to” strategically turn their high end organic pet food lovers into a major profit center! With just a few proven inexpensive tweaks here and there!
Even if they are currently less than 15% of their overall total customer base! They share “how to” use annual events like “adopt a pet” (to both) generate tons of local free publicity (and get both quoted in some of the major local newspapers and consistently do lead generating radio interviews as well.
Plus, consistently generate brand new first time customers, by periodically conducting their highly popular in store workshops too! (For literally pennies on the dollar!)
Plus, after they really get good about consistently implementing these proven marketing gems, then in the latter part of their ongoing training, that’s when the couple unleashes some of their best battlefield tested (far more) advanced on and offline, high powered marketing strategies, techniques and tactics etc!
The bottom line is this! Can you now see”how” and why having in form of highly specialized knowledge of any kind! Readily lends itself to some potentially lucrative high end consulting! Say yes! Great! On that note!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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