How And Why Constantly Building Customer Loyalty Is Definitely Worth Th Effort!
Can you honestly say the current marketing or promotional strategies you’re constantly using or are about to use. Are they leading to building customer loyalty. To any degree at all. If not.
How soon before you make the necessary marketing pivots? And do you currently have any alternative marketing alternatives in mind? And if so. Can you at least start strategically and inexpensively A/B split testing the different components of your alternative marketing process?
Because you definitely don’t automatically have to have direct access to an incredibly large, traditional advertising or promotional budget. In order to make a real go of things.
In fact, if one of your ultimate goals is to consistently and systematically build, some type of long term customer goodwill. Then major congrats are definitely in order. Because you are definitely in the right place. And now is the perfect time. Have a look and see for yourself.
So How Do You Define Customer Loyalty?
In the simplest terms. These men & women are more than happy, to become self appointed goodwill ambassadors. And they’ll consistently do so, both on and off off of social media.
They’ll constantly brag to their closest relatives, friends, current, future and past co-workers, employees, current, future or past neighbors etc. Look at all of this positive word of mouth or mouse buzz.
Who could say no to this type of viral, free marketing/promotional exposure. So imagine the following marketing scenario constantly unfolding. Your single location, non franchised, retail appliance center.
Decides to target local women in your immediate area. And because you already know going in. Your ideal female customer, has a total lifetime customer value metric of somewhere between $95 – $4,500 dollars. Give or take.
Over the next five to seven year period. This being the case. Imagine how you or your major competitors might go about systematically targeting local women, between the ages of 21- 55. Or X to X.
You’ll start by targeting your local women customers, who love drinking extremely great tasting coffee. Especially gourmet coffee, in the brutally cold winter months.
And extremely great tasting ice tea or lemonade during the brutally hot summer months.
So How In The World Do Local Women Hold The Key To You Or Your Major Competitors Consistently Building Customer Loyalty?
For starters. Any time a local female customer, within your target age demographics. She purchases any type of coffee maker, which costs at least $50 or X amount of dollars or more. She automatically gets an extremely time sensitive gift certificate. (Provided she joins and remains an active subscriber on you or your major competitors opt in email or text message list.)
Since you’ve formed a potentially profitable JV (Joint Venture) arrangement with one of your areas most popular, gourmet coffee/beverage providers. She basically has a 10-14 day window.
To go to the gourmet coffee shop. And save 10% off her first or next purchase of a twenty lb. (pound) bag of extremely great tasting gourmet coffee. However, simply for dragging a friend with them to the shop whose at least 18 years old. They automatically get to buy the same twenty lb. bag at the shop owners actual hard cost. Say what?
For just a second. Think about the long term marketing possibilities here. First of all. Since they definitely love drinking gourmet coffee. And other extremely great tasting beverages.
They’ll probably take some of it to either their job or their own place of business. Right? For sure.
This Is How And Why Sometimes It Pays Off Extremely Well, To Be Strategic With Your Marketing Giveaways!
And they’ll also share some with their current or past neighbors. Right? And do more than their fair share of constantly bragging to whoever will listen to them. Both on and off of social media.
And whenever anyone asks, where they got the coffee. They will brag and point them initially to you or your major competitors retail appliance center. Then point them to the gourmet coffee shop.
But here’s the other kicker. Every female customer who loves drinking extremely great tasting gourmet coffee. And spends over $100 or X amount of dollars on a more expensive coffee maker.
You or your major competitors automatically give them a free Xtra large plastic “Big Gulp” coffee cup. Say what? And every time they bring it to the gourmet coffee shop. They can buy an Xtra large beverage of their choice.
And instead of paying the normal retail rate of anywhere from $4.79 – $5.29 per cup. (Meaning: Great tasting ice tea or lemonade during the summer. And great tasting gourmet coffee or cocoa during the brutally cold winter months.)
It’s Amazing How Some Rather Inexpensive Marketing Tactics Can Ultimately Lead To Some Long Term Major Profit Producing Opportunities!
Instead, whoever brings the cup in. They only pay $.99 cents Or X per cup. Say what? So you they’ll they’ll be constantly bragging, (both on and off of social media) to any and every body about this particular perk as well. Correct? Wouldn’t you? Me too.
Plus the ladies who spend over $100 or X amount of dollars with your retail appliance center. All they have to do is provide the month day, (not the year!) they were born ladies. And each year, provided they remain on your opt in email or text message list.
They will receive a dozen roses. Either sent to their home, job or place of business. Say what? So you know either their employees or co-workers. Both present, past and future. Will definitely wanna know “what” the deal is. Correct? Absolutely.
Coming up shortly in part two. You or your major competitors will discover how to hit it out of the park. But for now. Are you starting to appreciate how and why building customer loyalty, is definitely worth the effort? Say yes.
Building Long Term Customer Loyalty Definitely Helps Lower You Or Your Major Competitors Out Of Pocket Marketing Or Promotional Costs!
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