So basically an awful lot of small business owners, service providers, startups and aspiring entrepreneurs alike, waste a ton of their extremely hard earned money, on outrageously expensive, dismally performing advertising and or promotional campaigns, do they not?
For sure. But the really good news is, effective lead generation strategies, (you know), the kind, which actually improves your bottom line, typically is a whole less expensive and far more profitable.
As you’re about to discover.
But what a whole lot more startups and or traditional brick and mortar, Mom & pop small business owners and or service providers definitely need to appreciate is, they can and should, maximize the dollars and resources, they invest into advertising, promoting and marketing their extremely valuable products and or services.
Don’t you agree?
So Who Else Is Definitely Ready To Discover How And Why All Types Of Small Business Owners And Or Service Providers Benefit From Effective Lead Generation Strategies And Or Tactics!
Ladies & gentlemen, let’s do a hypothetical A/B split test marketing example, where two major distributors, of high end women-s apparel and other extremely popular accessories, have both recently taken their respective companies public, for the very first time.
And their IPO’s (Initial Public Offerings) have them both, literally flush, with tens of millions of dollars, in -investors cash.
Company (A.), unfortunately for both them and their far too trusting investors.They decide, (initially) anyway, to go the outrageously expensive, dismally performing, one to one ratio, traditional advertising and or promotional route.
(Entrepreneur, (and or entrepreneur in the making) do not go there!)
Really Profitable Lead Generation Strategies Or Tactics Help Snowball Your Long Term Profits!
Which means, really slick, highly polished, (not to mention) bank account draining glitzy image advertising.
You know, the kind of outrageously expensive, TV, radio, billboard or magazine ads or promotions, which do little more, than momentarily put your business or services in front of the general public.
It’s mass marketing on steroids, which is part of the reason ‘why’, it’s so outrageously expensive, and typically performs so poorly!
Because the vast majority of the general public, not only has little or no interest in the products or services being advertised and or promoted, but if and when they do finally make their initial first purchase, it will unfortunately, have cost the distributor (or you!) at least 500% more, to produce your first time customer, patient and or client!
Unless Or Until You Learn Some Bank Account Filling Lead Generation Strategies And Or Tactics Your Business And Or Service Is Definitely At Risk!
And it’s this all too common, bank account draining process, which eventually causes, a staggering 88% or more, of all brand new startup businesses, services and or entrepreneurial endeavors,(on or offline) to ultimately fail.
Now, let’s contrast company (A.’s) rather dismal and all too common approach, to extremely marketing savvy company (B.‘s) underground, ninja marketing strategies and or tactics.
First of all, rather than going the outrageously expensive, traditional advertising and or traditional promotional route.
Successful Entrepreneurs Look And Spot The Potential Openings!
They initially approach some mid level, (independently owned) retail women’s clothing and accessories stores.
And offer each store, the opportunity to sell two of their most extremely popular, designer leather handbags and other extremely popular accessories, like scarfs and designer women-s gloves .
One which normally retails for $850 dollars and the other, typically retails $1,300 dollars.
And they supply each store with 100 units each to start off with.
Plus allow the stores to sell their designer handbags on consignment, so these mid level retailers don’t have to tie up ten of thousands of dollars in yet to be sold inventory.
Every Semi Cash Strapped Small Business Owner Definitely Needs Some Type Of Positive Word Of Mouth Or Mouse Generating Strategies And Or Tactics!
But here’s how they strategically and systematically, generate tons of positive word of mouth and mouse buzz.
They have the retailers, allow the first twenty five (or X number of) women, at the start of the month,(who spend at least) $500 dollars (or X), to purchase one of their top of the line, $1,300 dollar handbags, for just $800 dollars more!
In other words, the first twenty women,at the start of (each and every month), they are upsold, and allowed, to save $500 dollars, to purchase one of their top of the line designer -leather- handbags! 😀
As long as they’re one of the retailers VIP opt in email/mobile marketing subscribers. Otherwise, they only save $150 dollars. (Or X.) 😀
Your Proven Entrepreneurial Skills Will Definitely Help You Scale Your Profits So Much Faster!
Of course you best believe, these 25 local influential women, will immediately begin spreading the word, high and low, both on and off of social media, correct? Absolutely!
And let us not forget, at least 90% of these highly influential local ladies, are extremely active on both Facebook messenger and Pinterest as well. 😀
Here’s the other extremely pro-active strategy the cash flush,women-s apparel distributor will consistently utilize.
At least once per week, (typically) on the retailers, traditionally slowest day or days.The distributor will spring for, (both) a high end catered breakfast and or lunch. 😀
And have the retailers, both tweet, post on Facebook, Instagram and Pinterest etc.You know these type of promotional events, will constantly generate, tons of on and offline positive word of mouth and mouse buzz, correct? Oh yea!
Who Says Your Lead Generation Efforts Have To Take the Conventional Route!
Plus send a series of unscheduled broadcast email/mobile alert message, extremely time sensitive discount coupons, to their VIP subscribers.Inviting them to please bring a potential first time customer friend with them, whose at least 18 years of age.
And those who do so, will receive two really cool gifts, valued at X! You’ll definitely discover what they are, in part two, okay?
For now, are you starting to better appreciate, how all types of small business owners, service providers and or aspiring entrepreneurs, definitely benefit and prosper, simply by understanding and implementing, some proven lead generation strategies and or tactics! Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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