How About Some Really Simple Examples Of Branding When You’re Totally Sure Your Strategies Will Work!
Okay, clearly you’re not opposed to branding yourself, (meaning) your business and or service, in a positive light, correct?
Of course not. Me either. However, that being said.
Without you investing, more like speculating a ton of your extremely limited, financial and or other resources or assets.
Let’s face it. Starting and or trying to grow any type of viable business and or service, has some potential risk, correct?
However, would it not be wise,(and potentially less risky) for you to inexpensively test and tweak, some really simple examples of branding.
Before you dive head long into, perhaps trying to build a brand image, (meaning) your reputation.Which you may not be able to sustain.
You Definitely Understand The Importance Of Branding, Right?
Say for example.Let’s say you own a very popular, single location, women-s clothing and -other must have- accessories boutique.
And one of your most popular pair, of women-s designer, power pumps.They currently retail for $950 dollars.Say what?
But truth told, your actual hard cost is just $475 dollars or less. And you definitely wanna make a really big splash in your local market place.Correct?
But you’re really not crazy about the idea, of having to do like the vast majority of your major competitors.Right?
Meaning, you definitely don’t want to spend a ton of money, on outrageously expensive, dismally performing, prime time, local TV and or radio spots. Correct?
You’re very wise not to want to go down that road.
When It Comes To Implementing Some Effective Branding Strategies You Don’t Have To Box Yourself In!
Case in point. Since one of the most popular, designer evening gowns you sell, typically retails for $1,400 dollars.
And you also sell an incredibly popular, designer hand bag, which normally retails for $1,100 dollars.
You decided, to go on an all out, lead generating blitz. And you hold a 90 day free drawing.
And one of your VIP opt in email/mobile subscribers, definitely wants to win the 1st grand prize, of all of the previously mentioned above items. Correct?
Oh yea! Stop and think about what type of feeding frenzy, those proven lead magnets, will most definitely create.
That said. Only one, extremely lucky, local lady will win, the first grand prize, which is an X dollar value, correct?
The Importance Of Branding Is Once It’s Established It Sort Converts Into A Form Of Extremely Valuable Currency!
Fast forward ahead. It’s now 90 (or X) number of days later. After the 1st grand prize winner is announced.
Here’s what potentially comes next. All 99% of the runner ups, will be informed, via an unscheduled, extremely time sensitive, broadcast email message.
Let’s say you have 20-40 pair, of those extremely popular designer power pumps left. And of course, they’re not all in one size of course. Correct?
This being the case, here’s what you’re willing to do. Between now and some specified date, in the not so distant future.
Every VIP subscriber, who brings (drags) a qualified guest with them, to your store.Whose at least 18. They get to buy any one pair of power pumps, you have in stock, at your actual hard cost.
Plus, (get this!) You will also reach out, to your retail jeweler, joint venture (JV) partner.
And barter say, anywhere from $2,500- $5,000 dollars worth of merchandise with each other.Huh?
This Is Definitely How To Attract Customers To Your Boutique!
And here’s what you’re gonna do, with your $2,500- $5,000 dollars in jewelry barter credit. You’ll gladly trade yours, for X number of pairs, of the jewelers, $400 dollars a pair, diamond studded earrings.
And every customer who spends (over) say $1,000 dollars. They will be given a pair, of the diamond studded earrings for free!Huh?
So you know, before they step foot out of your boutique, they’ll be texting like crazy, right? For sure.
And once they get back, (to either) work and or their place of business.They’ll be constantly posting, both images and videos all over social media.
And of course, once they take, (either) their closet girlfriend and sister or in law to lunch. In order to catch up.(You know they’ll definitely, not only be showcasing their extremely eye catching bling,but have a few stories to share as well,correct?)
Are You Starting To Appreciate How To Grab Customer Attention Without Having To Constantly Spend A Fortune!
Kaboom! Your viral, positive word of mouth and mouse explosion, (by then), will definitely be in full gear. Or darn close to it.
And every customer who spends between $500-$999 dollars. While supplies last! They can purchase a pair, of those absolutely gorgeous, diamond studded earrings, for the jewelers actual cost of just $200 dollars or X.
The main point being, can you and are you starting to better appreciate, how these rather simple examples of branding yourself.
Definitely help you minimize your up front cost. And therefore semi limit your initial risk!Say yes!
In part two and beyond, you’ll discover, at least three more proven ways of doing so.See you then.Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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