How A Really Simple Marketing Twist Helps Savvy Small Business Owners Pocket 25% More Gross Profit!

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How A Really Simple Marketing Twist Helps Savvy Small Business Owners Pocket 25% More Gross Profit!

Have you noticed, in far too many cases, a ton (of otherwise) extremely savvy small business owners and or service providers, while they consistently do a lot of gross front end business, but because their real gross profit margins, are far too consistently razor thin!

And as a direct result, they really aren’t very profitable, especially over the long run!

And sadly, they try and rely (way too) much, on purchasing, (all important) brand new first time customers, and or patients at dangerously thin profitability levels!

Coupled with, inconsistent cash flow patterns (no reliable back end generating process in place), and the (overall) net result is, they barely keep their heads above water!

Sound all too frighteningly familiar?

And they sort of get trapped on this continual treadmill of, trying to run (or sustain) their business or service, on constantly shrinking front end cash flows, and constantly increasing, daily, weekly and or monthly expenses!

And sooner or later, this (consistent) inconsistency pattern, ultimately (always) catches up to you!Which means, (the harsh realities) of business economics, finally forces your business and or service, to bend and conform to the realities of what your cash flow- whatever it may be– can actually afford!And not a penny more!

The remainder of this post will put some (much needed) focus on “how to” go about strategically increasing your front and back end cash flow, without necessarily having to increase your ongoing expenses!

So What Is This Really Simple Marketing Twist That Can Help Some Extremely Savvy Small Business Owners Pocket At Least 25% More Long Term Gross Profit?

Normally, before you can talk about “what” specifically to do with a (first time) customer, patient and or client, you gotta generate a pool of semi qualified leads, correct?

This post will not focus (so much) on some proven low cost, strategic lead generating strategies and or tactics etc.

Because there are more than enough posts of that nature on this blog alone.In fact, there is a whole separate category on this blog alone, that addresses that very subject.

Instead, the primary focus of this particular post, is to demonstrate a few simple marketing twist, a savvy small business owner (like you) could and definitely should use, in order to  systematically increase, your overall cash flow and hopefully, help stabilize your business in the process!

Doesn’t Your Small Business Deserve To Continuously Profit From Some Really Simple Marketing Twist!

Casein point: Let’s suppose, you run a fairly successful, (single location) local hotel and or motel.

And even though you obviously don’t try and go head to head, with any of the major hotel chains in town.

(Occasionally) you’ll still benefit, from an overflow of  patrons, looking for some readily available rooms in other facilities.

And these traveling patrons, will definitely look for other local, (reasonably affordable) accommodations, for the night and or week etc.

So How Can Your Cash Challenged Small Business Consistently Create Additional Gross Profits Without Having To Constantly Chase And Or Create Brand New First Time Customer And Or Clients?

In the case of your local hotel/motel hospitality business, here are three (low cost), “battlefield tested” ways, to systematically generate, more front and passive back end cash flow, from your existing and or future customer base!

(And remember,you’re already consistently doing some form of semi successful lead generation, to get these (all important) first time customers, to your hotel/motel in the first place.Correct?

These three particular (hypothetical) marketing strategies, are activated, after your lead generation strategies and tactics, have proven effective!

1.) Battlefield tested strategy # one: First of all, as a simple matter of increasing daily gross profit margins, (always) have your staff, (offer) your patrons a chance to upgrade to better(more expensive rooms) that may currently be unoccupied, for a slightly higher price, than the room/suite they are about to purchase.

(Only offer an extremely enticing discount price (and possibly) some other totally unexpected bonus(es) for doing so! 😀 )

Successful Entrepreneurs Recognize The Long Term Potential Generating Value Of Serving Their Customers Through Strategic Joint Ventures Of Some Kind!

And coordinate some type of mutually beneficial joint venture (JV) arrangement, with a few local businesses. For ex: you can offer your  single lady travelers, a super discounted -market tested-coupon to a local spa, (and or) hair or nail salon, in exchange for them upgrading to a higher priced room!

(And if the extend for the week ethically bribe them even more! 😀 )

Single men travelers, you could offer them super discounted prices (for ) either a day or week long golf tee fees on the local greens (aka) local golf course.

Or ski slopes if you happen to be located in an area, where it snows regularly.And for married couples (and or) traveling significant others, arrange strategic JV’s with (upscale) local restaurants!Meaning: in exchange for the couples upgrading to more expensive suite!

They get a nice romantic dinner for two, (at a really nice discounted price), at a more upscale local restaurant.

Your Small Business Definitely Has The Ability To Consistently Generate More Gross Profits Without Having To Constantly Increase Your Traditional Ongoing Expenses!

 2.) Battlefield tested strategy # two: The next no brainer strategy is,as quickly as you, coordinate with local (high profile) organization heads and offer a guaranteed number of annual discounted room accommodations, to both their attendees and or vendors.Especially if these are annual events and or annual festivals of some kind!

And if they’re normally scheduled during your traditionally slowest periods of the year, that’s even better! 😀

Unless Or Until You Develop A Reliable Exit Strategy Your Small Business And Or Service Is Easily Leaving An Additional 25% Or More Of Your Long Term Gross Profits On The Table!

 3.) Battlefield tested strategy # three: And “finally” as part of your systematic “exit strategy”, you or (your highly) trained staff,should “always” slide some type of market tested exist offer(s) under your patrons door, before their stay is up! 

And offer to “price lock them in”, if they wish to pre pay for a similar room (for either) their very  next business trip to the area, (and or) if they’ll be returning for some type of annual professional and or college sporting events of some kind!

Either way, (statistically speaking), there is a very good chance, anywhere from 10– 30% of your current and future customer base (or more) will be extremely receptive to your offers!

Stop Making It Difficult For Your Resourced Challenged Small Business And Or Service To Consistently Generate Some Long Term Profits!

And that my friend, is the (literal) tip of the marketing iceberg, in terms of “how” your extremely savvy small business, can systematically pocket, an additional 25% more long, gross profit!Any questions? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

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