Here’s three simple ways to increase sales in retail!
(Even If You Have Increasing Competition And A Sagging Economy!)
Okay, the economy overall is not good, so how many ways to increase sales in retail, do you currently have in place?
And if your first (or second) strategies don’t work or fall short of the mark. What’s your back up plan? And how soon can you implement it?
Wait because you’re not to the bad part yet! Sadly, your latest new major competitors, to enter your local market, could care less about your ever shrinking gross profit margins!
And they also could care less about how cluttered your current market place is, with on and offline marketing messages.
How Many Ways To Increase Sales In Retail, Do You Currently Have In Place?
Given the fact, that unless they go bankrupt or simply decide to relocate elsewhere, your current and future competitors, are not going away! So let’s focus on what you can do right now, to help continually grow your business.
Hopefully for less money. Without a doubt, you definitely need to be proactively using the Internet (preferably) email marketing, to strategically increase your long term profits.
Email marketing (relatively speaking), can and should be implemented, so that (if nothing else), you can accomplish at least the following five things:
1.) Turn your casual opt in subscribers into long term reliable repeat customers and clients. by offering really special VIP discounts and coupons etc; available only to your opt in email subscribers!
2.) Create powerful incentives that compel your best customers and clients to come back to your store or service, more often. And spend more money each time too!
3.) Get your best customers to return to your website and forward your web address to friend and family members etc.
4.) And get them to call you to set up appointments or take advantage of VIP special “after hour sales” offers, only available to your email subscribers.
5.) And to send them special alert limited time ‘buyer notices’ notices from your other on or offline cross promotion partners.
Three Simple Ways To Increase Sales In Retail. ( No Matter What The State Of Your Local Economy Is!)
1.) Strategy # one: This first strategy is going to sound so brain dead simple, because it is, but still in all, it doesn’t take a brain surgeon to implement it. Remember that dismal statistic, that says the average response rate, on any given direct mail ad campaign, is just a measly one percent or less!
So why not get the measly one percent response rate, by mailing into upscale (more affluent) neighborhoods. Because, even if you suffer an initial slight (and hopefully) temporary loss on that first front end sale.
Because the more affluent can and will be able to (not only) spend more money upfront, but spend more money over time and refer others in their immediate circle of influence, that also has more immediate disposable income as well!
It may well be worth it to literally break even and or suffering a slight temporary loss on the front end, in order to create affluent repeat customers on your extremely lucrative back end sales funnel.
2.) Strategy # two: Just to piggyback off of the strategy mentioned previously. During any prolonged period of economic stagnation (a recession), or during ever increasing competition. You need to be consistently (and heavenly) marketing to your best existing customers and clients.
Because your current existing customers and clients:
A.) Already know and trust you!
B.) Each purchase they make, equals a higher net profit to you, then when you are attempting to create an expensive new first time customer.
3.) Strategy # three: And last but certainly not least; if you have an offline retail store, you should be strategically using the signs inside your store front to direct your best customers and or clients.
For ex: you can and should have a giant display sign(s) (strategically located), that says “Free 20% (or X % off ) your next three purchases coupons available by email only!” Sign up for this extremely limited time offer! Right here now!
And simply add your best market tested lead capture page address. This is just a small sample of three incredibly simple ways to increase sales in retail.
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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