What The Heck Do You Mean Your Contests And Giveaways Are A Waste Of Time!
(Even So It’s Probably Because You Forgot To Do Three Simple Things!)
Be honest, “how” many times have you entered a contest on or offline? Or how about entered a “free drawing” for a chance to win that brand spanking new state of the art 65″ inch flat screen TV or free state of the art $1,700 gas & barbecue grille!
You have to admit those type of potential prizes really get your blood pumping,right? So entrepreneur, why in the world would you ever erroneously conclude that the right type of market tested contest and giveaways are a complete waste of time! And they don’t make you any money! You’ve got to be kidding,right?
The Right Market Tested Contest And Giveaways Are A Virtual Slam Dunk!
(Especially When You Do These Three Things!)
Entrepreneur, anytime you can inexpensively build your own in house list, on or offline. That’s a mighty good thing! But even beyond that incredible long term benefit! When you include the following three battlefield tested marketing tactics to the mix. You’re on the road to separating yourself from your major competitors in a strategic and profitable way!
1.) First: Let’s say that you or one of your top non competing joint venture partners is sponsoring one of your (or their) best market tested contest.Strictly for hypothetical illustration purposes only: Suppose your “contest” is you ask all the entrants to submit their # one best suggestion on “how” they would improve your top three sales promotions! (This one incredibly simple concept alone, when properly executed, will increase your profits!) So let’s say…
They provide their best suggestion, for each promotion. You give everyone that enters your contest some really cool prize. Maybe a really nice one time discount coupon or something.
2.) Second: Here’s what you do next; a little testing is in order here. Offer (inexpensively) test every contestant , by offering them one of two options.
A.) Would the contestant rather have a one time (extremely time sensitive) discount coupon good for 50% off any one item in the store! For participating in your contest.
B.) Or would they rather have a laminated discount coupon card that’s good for one year and the recipient automatically gets 20% off (or X% off) every purchase , for the next twelve months! And they can automatically renew it every year for just $25 dollars!
Or if they give away just five (or X number) of your -three month limited- discount cards as free gift certificate gifts to friends and family members etc! Their renewal cost is free! (Which option would you prefer?)
Plus, they automatically get an extra 10% off their entire bill every time they bring a new first time customer with them to your store, provided they’re 18 or over. ( (If they take this option, that’s a sure sign they definitely plan on becoming an extremely important repeat customer and or client!)
3.) Third: As long they join your opt in email and or mobile message list, they automatically get to come in on their birthday and get X% off their entire purchase! Make the discount percentage really substantial enough that they’re all over social media raving about it!
They simply sign the back of a special VIP discount coupon card that you give them and add the month and day they were born, not the year! So in other words the back of their card might say March 5 and have their signature.
And the card is laminated and they simply pay two dollars each year to renew it and they automatically receive X% off their total bill, whenever they shop at your store on their birthday.
Entrepreneur, you start systematically doing these three incredibly simple things (and others), you VIP subscribers will discover, when you join the inner circle! And you’ll never ever again mistakenly believe that your contests and giveaways are a major waste of time and money! Because they won’t be! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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