So What Happens When A New Way Of Thinking Meets Opportunity Half Way?Part Three
As you previously recall in part two of this ongoing series, about how this creative new way of thinking, has allowed some extremely savvy entrepreneurs, to not only meet opportunity half way, but to make a lot more more money faster,while they do so.Don’t you agree?
Case in point: notice how the extremely savvy toll free 800 number supplier, in part two, was able to successfully maximize their long term profits, simply by filling in the gap, in an overlooked profit center in their particular industry.
This post’s overall marketing concept, which is also closely related another ongoing series about, how some futuristic thinking entrepreneurs, (such as yourself) can strategically leverage their creative asset management opportunities.
It’s really amazing the untold marketing possibilities, that are often just below the surface, of any given situation!Provided, you know where to look.Don’t you agree? Let’s have a look at a marketing possibility situation or two, so you can hopefully, going forward, start to consistently meet opportunity at least half way!
Any Idea What Happens When A New Way Of Thinking Meets Opportunity Halfway?
Getting back to original the example in part one; so you have an extremely marketing savvy company which typically supplies-paid- toll free phone lines to various types of businesses and or entrepreneurs etc.
However, because this particular supplier, is always on the lookout for some really simple ways to convert some of their previously unused, (and or) under utilized assets into some long range profit centers of various kinds,they are quick to seize upon some semi hidden potential profit opportunities, the vast majority of their major competitors, not only do not readily see!
But are ill-equipped, to take full and or partial advantage of any of these lying in wait untapped potential profit centers.
Lots Of Times Real Opportunities Are Merely More Of A Point Of View Than Anything Else!
Case in point, like any business, and or service provider, there is always a certain amount of unused and or unsold inventory on hand at any given time, correct? Absolutely.
Just like sometimes, service providers, especially the smaller less capitalized ones, they have service reps, (who either) don’t have enough business to justify being full time year round, and or perhaps, peak season has already passed, and these reps are simply not quite as busy as usual, agreed?
That being the case, let’s say this paid toll free line supplier, has several high quality lines, which are not currently being used to their full capacity.
So rather than simply waiting around for their next retail customer (or two) to discover their services,through their various forms of traditional advertising and or marketing/promotional methods etc.
Like the vast majority of their major competitors do,instead these extremely savvy entrepreneurs, (inexpensively test) a couple of non traditional entrepreneurial approaches, to see which (if any) will ultimately yield a higher rate of return.
Real Opportunities Don’t Just Happen They’re Made!
1.) For ex: they may initially reach out to some companies, (and or services) which have run some fairly expensive full and half a page display ads,in various specialty magazines, which for whatever reasons, didn’t pan out, so therefore the companies couldn’t afford to continue running the ads.
One of the potential joint venture partner arrangements the -extremely marketing savvy- toll free number supplier will propose is the following, in exchange for only charging the company their actual hard cost for the temporary use of some of their very best toll free lines.
The company in question, agrees to allow the toll free line supplier, to have joint custody of any and all names (leads) they generate, as a direct result of their temporary arrangement.
Strategically Use Joint Ventures To Maximize Your Marketing Leverage!
2.) Next, the toll free company will reach out to a few major companies, which sell various products and services to other major corporate entities.
And the potential JV partner, will allow them to give away a free 90 day trial of their toll free service, to their best customers, as a free -extremely time sensitive- bonus, for becoming (either) a brand new first time customer, and or a returning customer, who is merely renewing their agreements.
Really Good Lead Generation Opportunities Are Never To Far Away!
And the toll free line providers ultimate goal is, after (either) a free 30 or 90 day free trial period, or as they’re about to end, they will ethically bribe those trial customers, into become full fledged customers, by offering -either- combination of a discounted price on their services, and or a slight discounted price, plus some extremely time sensitive bonuses valued at X!
Their banking on consistently generating enough first time and repeat business from this type of non traditional marketing approach, to justify not spending huge amounts of money, on outrageously expensive traditional advertising/promotional methods.
Hopefully you are starting to appreciate what happens when a new way of thinking meets marketing opportunity half way! Any questions? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
