Know any ambitious college students? How about any that happen to do (or attempt) to do external house painting, during long hot summer vacation months.
If so, you may want to forward this article/ post link to them. Because it’s going to reveal an extremely powerful two (possibly) three part marketing strategy that they can employ right now, to help them make more money.
Who Says External House Painting Services Has To Be Marketed The Same Old Stale Way!
Okay, one of their biggest challenges is, what else? Where and “how” to generate enough profitable business, to help them make a profit, right? Yep! All is certainly not lost, because these rather ambitious (not to mention) market savvy college- preneurs (translated), college students with a passion for implementing proven low cost, high powered, money making guerrilla marketing strategies!
The following three prong marketing approach to external house painting, will serve as their low cost, high powered marketing template. So “how” do a bunch of under capitalized (but extremely ambitious) college students effectively compete in an extremely crowded market place, during their summer break? Let’s find out!
Introducing The Savvy College Students Guerrilla Marketing Approach To External House Painting!
First of all, let’s be extremely clear upfront! These suggested strategies already take into account that, these students (or recent college grads) already have all the necessary legal permits to do business etc. That said:
Let’s focus on their extremely low cost guerrilla marketing approach to consistently generating external house painting jobs!(And maybe some online profits as well! Through the strategic use of automation!)
1.) Strategy # one: The first strategy they will employ is to canvas a fairly well maintained (semi upscale) area and distribute fliers for their upcoming raffle! Where they’ll paint the entire exterior of one grand prize winners house! For just the cost of the paint and all the other necessary supplies!
But not (obviously) including the cost of their labor! So let’s say (including) the cost of the labor, paint & everything else, their worst cost scenario should be $4,300 to do one of these houses!
But minus their labor costs, it’s only $1,800 dollars (give or take!) Their raffle strategy will only cost each participate $300 dollars! Which means, in order to break even, they need at least six (or more) home owners to enter their raffle. ($300 x six = $1,800 dollars.)
Now here’s the alternative; they could also start off raffling doing one large room inside their house for just the cost of the paint! Which means their raffle tickets entry price could be just $30 dollars!
And they’ll through in one other free room to the eventual grand prize winner!
And of course, everybody else (for either) the interior or exterior entrants, they get offered X% off for either having one or three rooms done inside or X% off for doing the entire exterior!
2.)Strategy # two: They’ll locate a non franchised small business owner hardware store and get on a first name basis with the owner(s) and arrange to place a (super huge) display sign somewhere in their show room, promoting their “win X number of dollars in free top premium paint drawing!” The winner chooses the specific color(s) they want! They just come to the store to pick it up.
The store owner(s) collect the names in a giant fish bowl for 30-45 days (or X number of days) and then chooses a grand prize winner!
And guess what all the runner ups get? That’s right! A discount coupon from the college students, offering x% off until a certain date, for either getting inside or outside work done, before the summer ends! They should easily be busy through the remainder of summer!
3.) Strategy # three: And finally, these marketing savvy college students will strategically joint venture their leads, by offering special discount coupons from their local carpet cleaning partners.
Because once their inside their prospects homes, they’ll take a look at their rugs/carpets etc. And they’ll offer both their carpet cleaner JV partners and their landscaping JV partner VIP “new customer only” discount coupons to their potential customers.
And they’ll be compensated in one of two ways! And that’s what you’ll discover in part two of this incredibly powerful marketing strategy! Til then; hopefully you can see “how” some ambitious college students can make external house painting a lot more lucrative and fun! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Actually I think this is among the most vital information for me. And i am glad reading your article. But want to remark on some general things, the web site style is ideal, the articles is really excellent. Thank you for sharing with us. I think it would be effective for all. Good job, cheers!
tadesman
Thank you for your kind words Jackie!
Informative posting! I think this posting would be effective for all. Thank you for sharing with us. plasterer
Thanks for your extremely kind words! So glad you found some benefit in the post. And hopefully,at some point
you can implement some of these proven strategies, but profit long term from them as well!
Thanks for sharing this wonderful & feature article.
This post gave me a new idea about lucrative house painting.
Thanks again for this wonderful share about new Paint Technology Idea here.
You’re more than welcome Vivek! Thanks for stopping by and glad you found value in the post!
Thank you for posting this article. It gives me more strategies on how to do external house painting. Keep up the good work.
Cristi Grimes recently posted…Painter Perth – Preserving Your Home Is What We Do Best
Thank you for sharing this article. It gives me different strategies on how to approach external house painting. Keep up the good work.
Cristi Grimes recently posted…Painter Perth – Preserving Your Home Is What We Do Best
Hey Cristi:
So glad you stopped by and hopefully you’ll discover plenty of proven,
inexpensive small business and or service provider marketing strategies,
can and will work for you!
So that you can earn substantially more, while actually working less!
You have excellent strategies that can be copied and useful. You have the best impression in external house painting. Bookmarked!
john park recently posted…Painter Perth Tips On The Right Paint For Your Home
Hey John: Thanks a bunch for your positive feedback! Hopefully you gained a few more potentially profitable think outside the box marketing strategies.