Five Virtually Untapped Strategies Savvy Small Business Owners Use To Make More Money!
Have you noticed what tends to happen to most- semi- cash strapped small business owners, and or service providers, during any type of nagging recession, within their local area?
Their ad/promotional budgets seem to gradually shrink, do they not?
Because let’s face it already, when your/our customer/client base doesn’t have as much monthly discretionary income, they tend to cut back in all types of areas of their life. Do they not?
And those decreases in their overall spending, will tend to negatively affect the smaller, less well capitalized entrepreneurs, first and foremost.
But there is a flip side. Meaning; while a, prolonged nagging recession definitely doesn’t help, most (traditional thinking) cash strapped small business owners.It definitely does benefit those extremely savvy entrepreneurs, that tend to lean, just a bit toward the unconventional.
Who Else Wants To Discover Five Virtually Untapped Strategies Some Of The Savviest Small Business Owners Use To Make More Money Now!
Part of the way, you develop a reliable, creative (alternative), marketing mindset, is by continuously exposing yourself, to the proven money making mindset, of various, on or offline mastermind groups.
Of course it goes without saying, their paid versions, are far more intense and valuable, than their free versions. 😀
But being consistently exposed to the free versions of their expertise, via their problem solving “how to” blog posts, youtube channels, podcasts, and or opt in email messages, and special free reports etc.
Those traditional free methods definitely, beats not being exposed to their wealth of knowledge and proven expertise!
So let’s examine (a little closer), five potentially untapped marketing strategies, a savvy small business owner, and or service provider, could use right now, to create at least 25% more long term profits!(In the next 90-180 days or less.)
(Important note: Entrepreneur, it’s actually best, to think of these examples, as common situations, that almost never get capitalized on, to the full extent!)
Do You Really Want To Waste Your Time Using The Same Lead Generation Methods Or Strategies Your Major Competitors Are Using?
1.) Untapped potential marketing situation # one: Wanna take a wild guess, “how”many local, pennysaver type of offline, daily or weekly newspaper outfits there still are? My best guess is, a freaking gazillion! And without them selling tons of (either) classified and or displays ads, they will not be able to pay their bills!Right?
But here’s their challenge, most cash starved small business owners, and or service providers, really have no real clue, “how to” consistently, write laser targeted, results producing customer/client benefited ad campaigns, of any kind do they?
And they still spend a ton of money on print ads, get dismal or little bankable results, and the net affect is, the advertiser is pretty much a one and done type customer!
And those type are the most expensive, because it means the publications sales reps, have to scramble (like crazy) every month, in order to replace them before their very next publication deadline!
Keep Looking And You’ll Start To Discover Dozens And Dozen Of Ways To Implement Some Proven Lead Generation Strategies!
Where as, if the publication could or would “ethically bribe” those typical one and done type customers, and convert a certain percentage of them, into at least three month, pre paid repeat customers, the publication could dramatically reduce their upfront lead generation cost.Could thy not?
And one of the simplest ways of doing so, is to find some proven, direct response type of,small business marketing consulting experts, and sponsor some free, 90 minute “how to” write effective ad copy, and market your business products and or services workshops/webinars!
Your Small Business Has To Become More Effective At Leveraging Current Customers Or Clients!
Record these events, and give each brand new first time advertiser, a link to at least one 60-90 minute recording of their choice, for purchasing any standard, (repeat) ad package above X!
Plus, make the new customer aware, they automatically receive a free 30 minute, one on one “how to” session with the expert and or experts, and or one of their highly trained associate staff!
Plus, the publication gets to sell the recordings, and or packages, like six or twelve recordings of various aspects, of effective small business, on or offline marketing strategies, and or tactics for X amount of dollars and keep 100% of the front end profits!
Because (obviously), the direst response marketing consultant, (like yours truly) wants the chance to land, some long term, back end, ongoing consulting business!And bank account filling, (video or audio) testimonials as well!
And ladies & gentlemen, (not to worry!) You will discover the remaining four, all too common, untapped marketing possibilities, in the rest of this ongoing series!
But here’s “what” you definitely need to focus on, with this sponsored free (online workshop) and or, online webinar marketing strategy!
Your Small Business Doesn’t Have To Be The Victim Of A Recession!
Two things: First.) Each attendee to (either) the on or offline event, they will be given the chance to spread the word, (via an affiliate link),and for every referral they provide, they earn an additional 60 minutes worth of free with, one on one time with the consultant, and or company! Which is an X dollar value!
So in other words, they want to “ethically bribe” these attendees into using positive word of mouth & mouse buzz,to help the word out!
Second.) They can also use some or several of the most popular (well received) recordings, and offer them to past advertisers, as free inducement bonuses,(worth X) for purchasing higher end “welcome back” ad packages!
The main point being, those pennysaver type of publications, should start aggressively marketing to their “first time”, and ongoing, temporarily in active customers, to get them to place more ads, as opposed, to constantly hunting for outrageously expensive, first time new ones!
Your Entrepreneurial Ideas Are The Key To Long Term Steady Growth!
And you best believe, there is some incredible, slightly more advanced,untapped long term, back end joint venturing possibilities, between the pennysaver and the marketing consultants company!
But they’ll definitely take more effort! For now, hopefully you’re starting to appreciate, some of the untapped marketing possibilities, savvy small business owners can use, to create more income!Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!
