Five Simple Ways Of Over Delivering Customer Value!Part Two
As you previously discovered in part one of this series about consistently over delivering customer value (especially) to your best repeat long term customers and clients, is simply a must. Correct? The other thing you’ve got to throw into the mix is, what’s the pre- perception going in, that your ideal prospect/customer or client might have about “what to” expect from their initial interaction with your company/service?
Lots of times consumers (especially) when they’re not initially spending any money upfront or very little, their preconceived notion of what to expect in terms of customer value, may be little to nothing. Right then & there you’ve got (a rare) and inexpensive opportunity to wow them!
Consistently Over Delivering Customer Value Is Part Science And Part Art!
For ex: “how” many times have you heard the story where the (rushed) consumer, probably (either) heading to work, or rushing to get back from lunch, stops into a fast food place (via) the the drive through window. And quickly places an order and as their pulling off, a completely tuned in, customer service fanatic employee/associate is running toward their car desperately trying to to get their attention! Startled, the consumer stops and the employee/associate informs that:
A.) You pulled off without getting all of your order! Or…
B.) You pulled off, before they could give you all of your change! Q.) Ever had a friend or associate relay a similar situation like this? Think that consumers coming back and often! Provided the company/service can maintain that type of attention to overall customer satisfaction detail! Q.) Was that nearly as expensive to the company as constantly running outrageously expensive -local- radio/TV or newspaper ads etc! No way!
(Now before you depart to get after it in your own unique entrepreneurial sort of way! How about one more extremely glaring example of how “take no prisoners” over delivering customer value, flat out gets the job done!)
The Mega Benefits Of Consistently Over Delivering Customer Value!
Entrepreneur, if this next example of totally kick butt, “take no prisoners” over the top fanatical customer service, doesn’t excite you with possibilities available to you! Check your pulse!
Ever heard of the popular grocery chain called “Stew Leonard’s?” During a seminar, a legendary multi million dollar producing marketing consultant, relayed this incredibly powerful “true life story” involving one of Stew Leonard’s regular customers.
It seems this regular customer, that had been shopping at one of the local Stew Leonard’s grocery chains for years and years, and was known and routinely greeted by her first name, by several of the the stores associates and various store managers etc.
She had a grocery bill of a little over $120 dollars on this particular day. And much to her dismay and complete embarrassment, she had somehow forgot to bring her checkbook! So a savvy “customer service” driven cashier promptly summoned one of the store managers that also knew this regular (basically) lifetime based repeat customer by name as well.
The manager, first of all reassured her that it was totally okay! And that she could simply go (with groceries in hand!) and when she had time,simply bring either a check or the cash on her next visit!
And to call first and ask it he was working that day and if so, head to the customer service desk, and have him paged! And he would personally accept her payment! Entrepreneur are you digging this or what!
And as if that wasn’t enough! He also had two workers help her to her car and put the groceries in her car to boot!
Entrepreneur is that over delivering customer value or what? And by the way, that probably partially explains “why” one of their chains reportedly grossed $100,000 per day in their bakery alone! That’s the potential power in routinely killing your customers (but) especially you best customers and clients with kindness! Not to mention totally over delivering customer value! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
