So (in recent) memory, what would you say, has been one of the very best lead magnets you’ve gotten?
Chances are whatever it is and whatever particular form it came in.
Meaning, whether it was physical or digital in nature, it will have some combination,of the following five, potentially profitable benefits.
And that’s the main reason, it had such a profound impact on you. And (my friend), in all likelihood, will definitely continue to do so!
However, here’s the flip side of the coin, (entrepreneur), please don’t let not having and type of lead magnet, that currently meets all five criteria being laid out, make you think for one second, you need to abandon your current lead magnets, especially if they’ve been getting the job done!
Just be mindful of what you’re about to be exposed to, that’s all….
So What Are These Five Extremely Profitable Benefits That Some Of The Very Best Lead Magnets Constantly Provide?
First of all, (ladies & gentlemen), do keep in mind, some of the very best lead magnets,just depending on which particular type of audience you may be currently targeting.
It will definitely vary, from audience to target audience.So please, do not develop a “one size” fits all type of, profit draining mentality.
And in some cases, the very best lead magnets, may be of a digital nature, while others, it most certainly will not!
So this is just sort of a mental check list to bare in mind.But by no means, is it being shared with you, to cause you to completely reverse your course and start trying to build and or create, the (so called) perfect lead magnet!As if, such a project, could actually be accomplished anyway!
Don’t Over Complicate Create Your Initial Lead Magnet Process!
Case in point, (my current) lead magnet, free list building giveaway for this particular blog, (may) and that might be a stretch on my part!
But it may only meet one, (if) any of the five benefits you’re about to be exposed to! And encouraged to strive for!
Yet it still manages to build your opt in email list!Thank you very much! But clearly, the more of the five criterion you (or I) can add to our power lead magnets, the better our long term results will be!
Entrepreneur Your Target Markets Most Pressing Needs And Or Desires Should Be The Main Driving Force Behind What You Ultimately Leverage As A Free List Building Power Lead Magnet!
So let’s take a much closer look at these five constant benefits, of effectively utilizing, some of the very best lead magnets, to initially attract our/your ideal target audience.
1.) Constant long term benefit # one: First of all, (ladies & gentlemen), have you noticed “how” some of the very best lead magnets, no matter what form they may come in, they always seem to give and provide you with some maximum free, (money making) long term exposure.
Both on and offline!Have you noticed that too? And again, we’re not necessarily talking about some overly priced lead magnets of any kind!
2.) Constant long term benefit # two: Next, some of the very best lead magnets, also allow you to quickly build, some potentially profitable engagement, on both a personal and or professional level!
Successful Entrepreneurs Leverage Practically All Ongoing Lead Magnet Creation Opportunities! (And You Definitely Should Too!)
3.) Constant long term benefit # three: The third constant, (long term) benefit is, some of the very best lead magnets, provide the opportunity for some fabulous and continuous storytelling!Am I right? You’ll see a really graphic example of that, in just a little bit! So please hang on!
Because there’s only two more to go!
4.) Constant long term benefit # four: And another really big benefit is, the right lead magnets, definitely help you build trust with your/our target audience! And you know without trust, our collective gooses gets cooked!
5.) Constant long term benefit # five: And last, but certainly not least! Another ongoing, potentially profitable benefit, to using some of the very best leads magnets, your message or brand identity (reputation) or whatever you choose to call it!
It goes viral, person to person, (and network to network), without you having to try to constantly fuel it, through artificial, and outrageously expensive,traditional advertising and or promotional methods!
Some Of The Very Best Lead Generation Ideas Don’t Have To Be Outrageously Expensive! (In Order To Truly Be Effective!)
Ladies & gentlemen, take a look at this graphic example, of “how to” effectively use a power lead magnet, and see “how” many of the aforementioned benefits, would and will be derived, by doing so!
Let’s take a local, (single location), but upscale, women’s boutique shop. And let’s say the owner(s), sell rather expensive women’s clothing, and other highly coveted accessories!
Things like (some really) expensive shoes,designer leather hand bags, and of course, really good smelling women’s perfumes, and they range in price, from $60 to $1,200 dollars a bottle!
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So here’s “how” this extremely savvy boutique owner, easily generates all five benefits on our list! First, they approach one of the more popular, upscale hair & nail salon owners in their immediate area!
And initially, they let the owners sample at least five of their best selling, most expensive fragrances! And whichever one (or ones) they like the most! Guess what?
The savvy boutique owner, (will either) sell them that particular fragrance, at their actual cost or simply, give it to them for free!Say what? 😀
Focus More On How Your Particular Lead Magnets Generate And Or Creates Residual Positive Word Of Mouth Or Mouse Buzz!
The main (marketing) reason being, that upscale hair or nail salon,or both, (plus) the other workers that have chairs in the shop!On average, they serve about ten clients per day, six days a week!Do they not?
Now entrepreneur, I gotta ask you! Can you not see, “how” that much free exposure to one of your best selling fragrances, (your lead magnet), doesn’t lead to the five major benefits, just discussed!
So you see my friend, some of the very best lead magnets, not only don’t have to be overly expensive, in order to truly be effective! But, the selection of the right ones, for your specific target audience, can and definitely will, consistently provide, at least five of the major benefits just discussed!Don’t you agree?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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Hi Mark
Another helpful and useful post from your good self.
Thinking laterally is not a skill that comes easily to most people. So it’s great to see you have this skill in abundance. It is this ability to think outside the square that people should take note of because it sure can help they take their business to another level.
So in essence, your approach often seems to be often about leveraging existing assets, as demonstrated by your perfume example. Or to borrow your words, it’s about finding free money.
Businesses that have been around for a while have plenty of free money opportunities. All they have to do is break free from rigid thinking patterns and embrace different ways of doing business.
It ain’t hard! Or is it? Obviously, many do find it hard because they’re being asked to turn their back on traditional ways of doing business.
Another good one, Mark
Thanks
Kim
Kim Willis recently posted…How to Demolish Engagement Blockages in Your Blogging Business
You speak the truth as usual Kim!
And loudly my friend!LOL!And thank you for your incredibly kind
words of encouragement!
Coming from a true direct response marketer and copy writing expert such as
yourself, that truly means a lot!
And I love your phrase, “it’s about finding free money” opportunities!
Because, as we both know, it most definitely is!Thanks so much for dropping by and sharing
your extremely keen insights!
Because they are always welcome and greatly appreciated!
Mark Newsome recently posted…How To Consistently Generate Up To 300% Better Results From Some Of Your Best Lead Magnets!