(And How You Definitely Can Too!)
So have you ever noticed,how many really successful, on or offline entrepreneurs, have closeout and or fire sale prices events?
Major offline retailers, of all shapes and sizes, employ this proven strategy, to get more bodies through the door and or to their websites and or WordPress blogs, do they not?
Which means (entrepreneur), if some of the biggest brands currently on the planet, are utilizing the closeout and or fire sales strategy to their advantage.
Guess what? So can you and I.
Probably just not the way you’re currently thinking about it. And not to the degree, this proven marketing concept can and definitely should be leveraged. As you’re about to discover.
Ever Wonder How Some Extremely Savvy Entrepreneurs Turn Closeout Sale Events Into Some Long Term Money Making Events! (And How You Can And Definitely Should Too!)
Let’s say you’re an extremely marketing savvy retail jeweler, who (both you) and your major competitors at times, can easily invest anywhere from $15,000 -$50,000 dollars a month, on outrageously expensive, traditional advertising and or promotional campaigns of some kind.
And you know the conventional advertising campaign trail all too often. It includes, but certainly is not limited to,outrageously expensive local TV, radio, and or newspaper ads etc.Correct?
And dismally performing billboards, which supposedly help build your companies brand,image and visibility. Good luck with that. 😀
Ever Notice How Some Of The Seemingly Simplest Small Business Marketing Strategies Can And often Do Have The Biggest Long Term Impact!
Here’s a battlefield tested marketing strategy, which definitely helps you turn the tables, and help other local struggling vendors stay afloat.
Plus helps your business, inexpensively, generate an avalanche, of positive word of mouth buzz, both on and off of social media.
And keep this positive word of mouth buzz steadily going, for literally weeks or months at the time. Sound good?
Say for example, an extremely popular women-s boutique shop, which (believe it or not!), from time to time, has closeout and or liquidation sales events.
And when they do, the locals temporarily flood their stores and buy up most, if not all of their super discounted sales items, right? For the most part.
Savvy Entrepreneurs Love Maximize Their Profits From All Too Common Situations!
Guess what? Sometimes, for any number of reasons, like an ongoing nagging recession, the locals, can’t always buy up all the retailers readily available supply.
And when they can’t, some of these smaller, under capitalized small business retailers are pretty much stuck with some excess, unsold inventory. Or are they not? 😀
For ex; let’s suppose, the women-s clothing and accessories retailer had purchased in excess of 700 pair of really nice, designer hand gloves.
Which they were going to sell for retails prices of $199 a pair. (Yep, they’re really that nice! 😀 )
Even though their actual hard cost is just $110 dollars or less. And during their fire/closeout sale, they only manage sell 250 pairs, at $125 dollars.(Ladies & gentlemen can you say cash flow crunch?)
Which means, unfortunately for them, they’re still stuck with 450 pairs of unsold designer, women hand gloves, they have $49,500 dollars in capital tied up in. (450 x $110 = $49,500.Ouch!)
Extremely Savvy Entrepreneurs Look For Non Conventional Ways To Help Other Non Directly Competing Vendors! (So They Ultimately Help Themselves Too!)
So here’s what the extremely marketing savvy jewelry retailer initially proposes, to the semi cash strapped women’s boutique shop owner(s.)
The extremely marketing savvy jewelry retailer, will gladly buy out, the remainder of their unsold, designer women-s hand gloves, at the boutique shop owners actual cost of $49,500 dollars or X.
And do so in the next 72 hours or less, so the boutique shop owner(s), can get immediate access to their much needed cash, and immediately put it to a much better use,in other part of their business. 😀
And here’s just a small sample, of what the extremely marketing savvy jeweler will do, with their newly acquired inventory, of 450 pairs, of women-s designer hand gloves.
Sometimes Really Simple Lead Generation Strategies And Or Tactics Worst Best!
Keep in mine, the extremely marketing savvy jeweler, already has their very own, (constantly growing!) opt in email/mobile list, of 11,537 (or X number of) subscribers.
So when they send them, an extremely time sensitive unscheduled,’broadcast’ email/mobile alert message.
Basically making them aware, the first 450 (or X number of) customers through their door, who bring a potential first time customer with them, whose 18 and over.
Guess what they’re going to receive? That’s right, a free pair of women-s designer hand gloves, which normally retail for $199 dollars! 😀
And maybe include a few images, so the customers can see, ‘what’ they may potentially be missing out on!)
Whose Says Closeout Sale Events Have To Be The End Of Long Term Profit Making!
And since the jeweler, would normally expect to invest anywhere $175-$450 dollars per lead, if they were relying on their outrageously expensive, local prime time radio, TV and or highly circulated newspaper ads etc.
Now for just an investment of, (whatever) their current monthly cost for their paid email service provider is, plus, the actual cost of these 450 (or X number) pair of fancy designer hand gloves.
They can ethically bribe, 450 of their extremely loyal customers, to drag someone with them, to your store, who a percentage of whom, will definitely not only end up, joining your opt in email/mobile marketing list.Right?
But they’ll also become the (an all important) first time customer too!
Plus, you know some of them, will be texting close friends and family members,and posting like crazy all over social media!Right? 😀
Hopefully Now You’re Starting To Understand Why They Often Say Small Business Ca Definitely Equal Big Profits!
Consider this, at least 450 of the jewelers (or your!) opt in/mobile subscribers,(or a percentage of them anyway), will definitely bring a potential first time guest with them,right?
And since you originally invested $49,500 dollars, (or X) to buy out the women-s boutique stores, unsold inventory. When you divide $49,500 by 900.
(Extremely important note: In reality, it actually cost you just $110 dollars, to generate a potential first time customer lead, as opposed to the traditional $175- $450 dollars per lead, both you and your major competitors typical invest.)
You should get $55 dollars correct? Meaning, look at how much your cost per lead just dramtatically dropped. And going forward, some of those brand new, first time customers, will not only become, extremely loyal repeat customers.
Your Entrepreneurial Ideas Are Another Long Term Marketing Tool!
But you also get their endorsement testimonials, constant referrals, and their constant social media exposure as well.
(Entrepreneur is that a win/win proposition or what? 😀 )
(Extremely important note: Ladies & gentlemen, if you’re sick and tired of struggling, trying to put together your very own marketing plan(s.)
Simply reach out to yours truly via my contact page and write “marketing Plan Help! in the subject line. And let’s start out with an initial two hour commitment, at just $250 dollars per hour.
Pay able via PayPal and you’ll automatically receive an extra 30 minutes free! Which is an extra 20%! And let’s finally getting your business and or service, on the road to long term profitability!)
So are you finally starting to appreciate, how some extremely savvy entrepreneurs, turn one time closeout and or liquidation sales events, into some long term money makers! And how you definitely can too! Say yes! 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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