Why These Examples Of Target Marketing Really Work!Part Eight
Entrepreneur, can you believe it? It’s actually the eighth installment of this ongoing series about effectively using battlefield tested examples of target marketing.
It really doesn’t matter what you specific business, product or service is, as long as you make it your number one priority to practice and implement in your face” type of marketing.
You’ll easily stand out in the eyes of your target market and they’ll become goodwill ambassadors as a direct result. Which means lower upfront out of pocket costs and far more enthusiastic (not to mention) extremely loyal customers and or clients.
Let your major competitors continually spends tons of cash on outrageously expensive mass marketing advertising mediums, such as local newspapers, radio and or TV etc.
Because once the smoke clears, they’re going to be out a ton of money and have very little tangible results to show for it. They’ll be frustrated and at their wits in.You on the other hand, can quietly go about strategically growing your business.
So for the finale, try these two strategies on for size!….
What Serious Entrepreneur Would Readily Ignore These Proven Examples Of Target Marketing!
Picking up right where part seven left off. The savvy appliance retailer will sponsor the annual Super bowl party! And let’s say that typically 130 of the local cleaning companies total 200 employees/associates regularly attend.(Plus a few extra tag along guests every one and a while.)
The dealer rents a local banquet hall and springs for pizzas from one of the most popular local pizza spots, also wings of all sorts, burgers, specialty lasagna, barbecue ribs and steaks, ice cream, sodas, cake, but no alcohol. Maybe a light wine cooler. Anyway, the savvy retailer is also going to create an event that’s sure to get the on and offline grapevine buzzing!
Check this out! Each year right after the game and as the event is coming to an end. The dealer is going host two raffles!
1.) First, for just $50 dollars, the employees get to enter a raffle to win a 72 inch flat screen TV. A state of the art TV that normally retails for $899 dollars or X!
Some years it will be more! Let’s say that 100 of the 130 employees in attendance of the event, leap at the chance to enter the raffle.
Which means 100 people spend $50 dollars, that equals a cool $5,000 dollars for the appliance dealer! ($50 x 100 = $5,000 dollars.)
Don’t Forget This Is Only Targeting One Company!
(Just Imagine Their Long Term Results When Their Successfully Working With Five Or Six Companies With At Least 100 Employees Or More!)
Now entrepreneur, follow this. Since the TV cost the dealer about $450 dollars, or thereabouts. The dealer will also give away five $100 dollar gas cards and one $100 dollar steak dinner gift certificate to a popular local family style restaurant like Apple bees.
But here’s the other thing the extremely savvy appliance dealer will do. They will send an email (and or text message) to every employee that goes to their WordPress blog and signs up to attend the annual Super bowl party event.
And they will give each person that’s planning on attending ten time sensitive- 40% off your firs purchase VIP new customer only gift certificates, to pass out as quickly as possible to friends and family etc
Here’s why; the top 50 employees that both pass out and get the most certificates redeemed before the event. And as long as they’re actually at the event! They get entered into another raffle to win the actual 72 inch flat screen TV they just watched the game on!
Think about all the cell phone videos sent to friends and family members, postings on Facebook and tweets etc! Entrepreneur if these type of proven examples of target marketing on steroids, hasn’t convinced you of the enormous long term profit potential, that’s available to (or your ) major competitors! What exactly is gonna take?
For the rest of you…..
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
