Marketing Budget Examples: Introducing Powerful Marketing Budget Examples That Actually Make Sense!
Okay,by now who hasn’t spent a few dollars on marketing ploys that simply didn’t work?
Been there and done that. 😀
This my friend is the typical textbook type of marketing budget examples that were created based on the wrong metrics.
You see, here is how 99% of your clueless competitors go about deciding how much money they can supposedly actually afford to spend on this months flavor of the month marketing and or promotional strategy.
After they deduct all other monthly expenses, whatever’s left over, that’s how much (they) rationalize can be spent on (take your pick).
Outrageously expensive local newspaper and or local TV or radio ads, or potentially expensive PPC (Pay Per Click) ads on either Facebook and or twitter etc.
The Ultimate Insiders Marketing Budget Examples That Actually Work! (Are They Different Than Yours?)
A much better battlefield proven way (cadets) is to first do the math.
(That is) determine upfront, how much your ideal customer/client is actually worth to your business and or service over the lifetime of the customer,client or patients involvement with your business and or service.
(In other words, first determine, (as best you can) what the actual total lifetime customer value metrics are.)
Then you’ll have a much better idea and far more realistic amount in mind that you, (and or) your top joint venture partners can safely afford to spend in order to acquire a brand new first time customer and patient/client.
For ex; let’s take a quick (and hopefully) eye opening look at some all too typical online marketing budget examples that aren’t quite structured right in order to generate maximum profits.
Let’s suppose you sell a low front end introductory ebook for just $27 dollars.Or X.
That’s before you deduct any expenses of sale of course.
Building A Successful Sales Requires At Least Your Partially Understanding Of The Total Lifetime Value Of A Customer Formula!
And for the moment forget about the fact that you haven’t the slightest idea what to write about, or that you haven’t sold anything online yet.
It’s the overall concept you need to at least partially understand and focus on, not just the specific numbers.
Now this really incredibly simple example is going to open your eyes to the enormous type of long term profit generating potential, that’s readily available to you as a successful business owner and or information marketer/provider.
Suppose as a direct result of purchasing your excellent ebook and or audio product, your typical customer goes on to purchase three other ebooks, (from other vendors) on closely related subjects that total $37 dollars each. For a grand total of $111 dollars.($37 x 3 = $111 dollars in gross front end profits.)
Your Marketing Funnels Primary Mission To As Inexpensively As Possible Help Your Identify And Convert Semi Qualified Prospects Into Long Term Customers!
Notice unfortunately, you didn’t sell your ideal customers these three additional ebooks, but never the less, your ideal customer will spend an additional $111 dollars that you missed out on.
The first thing you can and should do is see if you can become an affiliate for these vendors, (after all) your ideal customers are spending additional money and you’re missing out on it!Right?
Of course your long term marketing game plan is to ultimately create your own ebook (and or) audio products covering the exact same subjects that your customers are already spending that additional money on.And start pocketing at least a portion of that additional money yourself.
Anytime You Can Prove Real World Results You Are Sitting On Potential Untapped Back End Consulting Income Goldmine…
The next thing is, let’s further suppose that like a lot of other typical online marketers, your online sales conversion ratio, (as of) right now is a meager one percent.
Meaning- for every one hundred unique first time visitors to your sales page site, you’ll average at least one sale of your $27 dollar ebook.Or X.
And it also means that the other 99% will leave your site and in all likelihood they’re not coming back! So you have to actively build your opt in email list /mobile marketing list in order to successfully follow up with them over time.
The next thing is,suppose after you study basic copy writing fundamentals and creating irresistible offers etc.
You manage to improve your sales conversion ratio to a whopping two percent. That’s a 100% increase in this particular example.Is it not?
Now, for every one hundred unique first time visitors to your well written sales page, you sell two of them your $27 dollar ebook. And the other 98% you’ll probably never see them again! Unless you capture their email address.
This Is Where The Real Money Making Magic Of Successful Marketing Begins!
You probably didn’t catch this subtle potential marketing bonanza that’s staring you in the face. The fact that you’ve literally doubled your sales conversion ratio from one percent to two percent.
(BTW, as you systematically increase your sales conversion ratios, you won’t be able to double your ratios from 4-8% or 5-10% etc. But it’s a whole lot easier to go from 1 to 1.5% or 1 to 2.5% etc.)
Now you can (and should) be offering back end consulting services on how to effectively increase your customers sales conversion ratios. Because remember, no matter how a person (your potential client) currently markets their business, on or offline.
Begin Your Direct Marketing Approach As Early In Your Sales Process As It Makes Sense To!
They still need to use the printed words to persuade their prospects to either pick up the phone and call, or stop into their store and or order their products or services now etc.Correct?
When you offer specific ‘how to’ back end (results) based consulting by using your site(s), as actual step by step case studies. This also means (because) your one on one and or group consulting is actually based on real world results, you can and should be charging a premium for your services.
You might also inexpensively test offering an affordable monthly maintenance plan for them in order to provide ongoing help.
(Extremely Important note: If you’d definitely like ongoing paid professional help with initially creating, setting up and maintaining an ongoing monthly maintenance plan, with yours truly’s personal help.
Simply reach out to me via my blogs contact page with the words”Help with monthly maintenance plan” in the subject line.)
VIP opt in email subscribers automatically save 30% off any one year and or six month pre-paid plans you decide on.)
Your Customized Service Packages Often Make Irresistible Lead Magnets!
Let’s say you currently charge $125 -$300 (or X) dollars per hour-or more- for your one on one power consulting services.(and if you’re consistently generating some bankable results, you definitely should be.)
A really cool way to create at least 25% more consulting clients is by drastically reducing your hourly rates by as much as 50%, provided your clients join, and remain active in some affiliate membership site and or reputable package that you currently belong to.
And as long as they’re a paying member, they receive the super discount on your hourly and or monthly and yearly maintenance plan costs.
Now let’s quickly do the math; your ideal customer buys your ebook for $27 dollars.Or X.
Just Make Darn Sure Your Final Marketing Budget Reflects The True Reality Of Your Particular Customer And Or Client Base!
Then they spend an additional $111 dollars, then they may purchase at least one hour of your consulting services for anywhere from $125 – $300 dollars per hour.
So, $27 + $111 + one hour of your current hourly rate of X. That’s what your typical customer is worth to you. And under no circumstances should your marketing budget exceed that, unless you’re intentionally trying to go broke!
So hopefully you can see how much potential (long term) profit that’s really available to you, (and or) your major competitors.
Your Initial Advertising Budget Definitely Doesn’t Have To Be Massive In Order To Start Producing Some Bankable Results!
Even if all you initially sell is a low front end introductory $27 dollar ebook.Or some low front end offline product and or service(s.)
These are marketing budget examples that definitely work in the real world! Don’t you agree?
No matter what your particular niche is.
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