Why Every Serious Small Business Marketing Plan Should Definitely Include This!
So are you finally ready to put one of your cash starved struggling small business marketing secret weapons to work for you? Seriously. Because if you are, then just by consistently incorporating what you’re about to discover here, can easily add a bare bones minimum of 25% more long term gross profit to your bottom line, for literally pennies on the dollar.
Of course this sounds a little pie in the sky like! But it’s true. Your challenge will be to somehow get your enormous ego and skepticism out of the way long enough, to benefit from what you’re about to read.
Because the fact is, it’s so brain dead simple, your initial gut kneed reaction is to probably dismiss the possibilities altogether.
And if that does indeed turn out to be the case; your bottom line will most surely suffer because of it. That being said; are you finally ready to discover the one thing that every serious small business marketing plan (so that includes yours!) should definitely have! Drum roll please…..
So What Exactly Is The One Thing That Every Serious Small Business Marketing Plan Should Have?
Well if you must know! Entrepreneur, you should always have some way to adequately compensate an elite army of marketing consultants! Huh? No this is not a plug for people like Mr.Marketing and his ilk!
Although truth told. Investing in our services would definitely help in most cases! Naw, I’m referring to you and I adequately compensating our businesses true life’s blood!
That being your extremely valuable customers and clients!Huh? You see, if nothing else, you should periodically (like say) once a week or month, run some type of contest, where you reward (more like solicit) the top five or ten ‘best improvement of service” suggestions of the week or month!
You know why? Because when you do, (provided) you’re savvy enough to make the compensation worth their while!
Your extremely valuable and knowledgeable customers and clients will quickly switch over to creative marketing overdrive! And they’ll flood you and your marketing team with literally tons of low cost creative marketing ideas, tips and suggestions that you would have never com up with on your own! Guaranteed!
Think about it for just a second! Who better to advise you and I, that the patrons that regularly use and or depend on our products and services! Bingo!
They’re not paid mouth pieces like a consultant such as myself would be! They’ve truly got a vested interest in seeing your products or services hit the mark! And it has absolutely nothing to do with money!
Just Make Sure You Reward Everyone Just For Participating!
(But Really Reward/Bribe Your Top Contributors!)
Now the real “key” to consistently opening the flood gates to their idea goldmine is to make a really big deal out everyone that participates, but to go overboard with goodies (ethical bribes) for the top five or ten suggestions! As voted on by either you and your staff and the general public etc.
Now don’t get all winged out if you’re thinking that you don’t currently have any type of extra free goody bonuses to give away just yet! My friend, that’s where you’re savvy joint venture partners (JV partners) come into play!
Because the truly smart ones should be more than willing to include some of their low cost, yet high perceived value free lead generating goodies, in exchange for being exposed to a brand new potential pool of customers and or clients and all that potential repeat business, the potential referrals and testimonials etc!
And that’s the way you sell your proposal to them! What would it typically cost them to consistently find this potential pool of first time prospects! The real/honest answer is a whole lot more!
But here’s the thing; picture a family gathering and several people have brought some of their best homemade deserts. That everybody always raves about!
If (god forbid) several people start caring on about one particular relatives this or that!
What happens! A war practically breaks out right? And the competition is on! Because you can bet, at the very next get together, all the stops will be pulled out!
And that’s exactly what you and I want, when it comes to our best customers and clients supplying their creative marketing suggestions, in order to be included in the top ten best ways to improve our products or services, weekly and or monthly contest!
Their creative competition juices will start flowing! And that’s what you want,right? So hopefully now, you agree that some type of contest is absolutely a must for every serious small business marketing plan! Don’t you agree?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
Okay so you’ve really got the wheels spinning now Mark – love this strategy! The closest I’ve seen to this concept in my field up to now has blogger/personal development specialists offering a special bundle of products that included goodies from “experts” in related niches. I pretty much blew it off is boring, but reading your article I realized that’s because I LIVE that stuff everyday but the readers don’t.
It’s like when my sister and her husband made their first trip to Maui and they got all excited about shopping in the (gasp!) tourist traps. I was so embarrassed I actually waited for them at a coffee shop so as to avoid being seen in there! But it was a really fun experience for them. A good reminder about the importance of putting ourselves in the minds of our readers. Thanks!
That’s so true M!
But you actually went to a coffee shop and waited to avoid being see there!LOL!
I think that’s hilarious! But I can only imagine how excited your sister & husband were
the first time the visited Maui!
I’d probably be the exact same way! After all, Maui is only one of the coolest places on earth to
visit!LOL!
Thanks for stopping by and sharing thoughts M! And for your continuous support!
I truly appreciate both! Also, I’m telling you, once you tap into your audience’s
creative marketing energy, you’ll be happily amazed and flooded with new ideas!