As you recall from part one of this ongoing series about about strategically implementing some battlefield tested marketing ideas, that typically yield returns of 300 to 500% or more!
And many of today’s savvy entrepreneurs, small business owners and or service providers, simply don’t want (or prefer) not to invest their irreplaceable time and or hard earned money, in any type of (short) or long term marketing strategies, that merely yield one to one returns.
Or in basic layman’s terms, a dollar for a dollar returns. Sure, if that’s a last result, by all means, because you certainly prefer earning some sort of a profit to losing money.
But rest assured, that practically all savvy entrepreneurs, are constantly looking for some relatively inexpensive, think outside the box ways of producing multi returns on their efforts. Makes sense right?
The remainder of this post is dedicated to exposing your entrepreneurial mind to a few more non techie ways for a savvy entrepreneur, to do just that….
So What Type Of Proven Marketing Ideas Really Do Create Steady Returns On Investment Of 300 To 500% Or More?
As you recall from part one; we took a look at a couple of major Pop stars for this particular hypothetical marketing example. So let’s say that either Justin Timberlake and or Beyonce decided that they really wanted to multi their long term (ROI) return on investment.
So the very first thing they would do going forward is; they start collecting (either) the email and or mobile text numbers of all their rabid fans, who attend their live concerts.
And they do so by announcing during the intermission of each concert, that every one that goes to their state of the art WordPress website (and or blog), they’ll automatically be entered into that nights free 25,000 cash drawing!
With each concerts guaranteed first grand prize winner to be emailed (and or text- ed) the announcement of their winnings within 72 hours following each concert! Of course since Justin T (or ) Beyonce is currently on their world tour.
By the time their tour ends, they’ve created a massive opt in list of a staggering 7.5 million opt in subscribers! (Bare in mind these numbers are all hypothetical and being used merely for marketing concept illustration purposes only!
Obviously, the actual numbers would of course vary!) And remember, before each concert stop, these superstar pop artists gladly appear on (both 0r major TV and radio shows, promoting both their latest CD, movie and or live concert event etc.
Savvy Marketers Do Something Major Once And Then Systematically Generate Multi Forms Of Short And Long Term Profits From It!
And on each TV and or local (or national) radio or TV appearance, they make their massive worldwide fan base aware of their free drawing! And or course, their extremely savvy marketing team are extremely active on social media as well!
And that’s how they consistently generate such a massive (and highly) responsive opt in and or mobile marketing list.
Now then; as we also previously pointed out in part one; let’s face it, if Justin or Beyone (or major pop and or hip hop star X) is currently touring in another part of the world.
It’s virtually impossible for for the average rabid fan to (put their life on hold!) and jump on and plane and fly to that particluar city and or cities and atend these live events, correct?
That’s why Justin or Beyonce sends their massive lists a special VIP email alert, so that their fans can purchase a live stream of one one or multiple live events!
And just depending on how many millions of raving fans orders one or multiple live concerts. Hopefully, you can easily see how those additional massive (passive) long term profits can and will be made! Right?
Each Profitable Marketing Concept Simply Builds Off The Other!
Here’ the next really brain dead simple long term money making strategy, that simply waiting to happen! Whenever Justin or Beyonce (or whomever) is touring nationally within the Unites States, they simply make sure that every one of their fanatical fans that attends a live concert.
As they enter the stadium and pay for their ticket and or tickets etc. The concert promoter makes sure that their ticket agents on duty for that shift, pass out surprise $25 dollar gift certificates, compliments of ?
Take your pick. Walmart, Target and Costco etc. Whichever company offers the pop/hip star the best affiliate commission arrangement. Because the entertainers will receive x% of all the gross sales, from the use of the cards!
Are starting to see how this multiple returns of 300 to 500% or more concept works! Say yes! Great! And hopefully you can see and appreciate how these numbers are not pie in the sky fantasy!
Now in part four, entrepreneur you’re going to see first hand, how our hypothetical pop/hip stars blow the proverbial profit lid completely off! So you definitely wanna stay tuned for that!
In the meantime, can you see and appreciate how these type of proven marketing ideas, create these massive multiple returns on investment? Good! See you in part four.
Until then; please be sure you leave your comments (in the comment section below) and elaborate how you could potentially apply these proven marketing strategies and or tactics t your business and or service, in the next 60 days or less!
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Hi Mark,
You’re always thinking, my friend!
The way this translates for online marketers who are not rock stars, is… Build Your List!
That’s number one.
Building your list is the key to building your business, not just grabbing an affiliate commission here and there, but really building a sustainable business.
Number two point that you made is to convert those subscribers into customers. Make sure you have methods in place for monetizing your list. Otherwise, you’re just collecting a bunch of names for bragging rights.
I hate to tell you how many of my students tell me they’ve got a list of 5,000 or 2,000 or whatever… but they make NO money or very little because they haven’t developed the monetization trail, like our rock star friends have in your article 🙂
Thanks for the great information, Mark. If somebody can’t go on tour and pack the seats with 60,000 raving fans, then I’d suggest they take your advice to heart and start building a list, and giving them valuable offers once they’re there.
Donna Merrill recently posted…Thank You To Some Amazing Bloggers
Wow Donna!
I know you weren’t trying to be funny, when you said, that some of your
students have list that are basically worthless exercises in name collecting!LOL!
But it’s so true! I love your two deadly accurate “take aways” BTW!
Far too many extremely short sighed wannabe entrepreneurs would simply focus on a commission
and neglect what’s really gonna sustain them long term!
That being their highly responsive opt in list! Like you so wisely pointed out!
Get good at both master list building and conversion and you won’t have to
worry where your next nickel is coming from!
Thanks for sharing your extremely powerful insights Donna!
And for your continuous support! Both as always are greatly appreciated!
Mark — very good points all. Solo entrepreneurs have a difficult time leveraging themselves because there are only so many hours in the day. One way to increase your ROI is to delegate tasks that don’t make money to other people, i.e., hire a webmaster and don’t spend all day trying to solve a problem with your website. Then take that time to develop new business that will be double or triple or more than you pay someone else to do non-revenue developing tasks. The problem is entrepreneurs want to micro-manage every part of their business and they get lost in the weeds.
Jeannette Paladino recently posted…How Three PR Pioneers Opened Doors for the Next Generation
So true Jeannette!
As I was reading your really nice comment!Thank you! I had to (unfortunately) nod my head in agreement
with what you shared!
Both solo-preneurs and fairly savvy entrepreneurs, often have a really tough time, especially in the beginning,
learning how and when they to let go!
Often times I personally believe that it’s not always about just how much they might be able to save.
Sadly, I think it has more to do with their fear of giving up some of their control!
They’re so used to being 100% in control of every aspect of their business, especially in the beginning.
To the point to where even if they could effectively hire a competent source to do whatever
they’re currently obsessing over for less money.
They’re still hesitant to do so! That is such a really important point Jeannette! Thanks for sharing
it and for your continuous support!
Both are greatly appreciated!