So are you finally ready to discover how to finally put your marketing ideas on steroids? Hopefully you discovered at least one or two more ways of consistently generating some truly massive profits by (first) aggressively building your all important on or offline database (power list building 101) and then pro-actively monetizing that list with various income generating products and services.
And hopefully part three successfully demonstrated even more battlefield tested ways to accomplish that. But in this fourth installment, (if it’s okay) I’d like for us to really delve even deeper into this hypothetical sales funnel by our superstar pop stars.
Because after these next two incredibly powerful, conceptual examples, I think you’ll have to agree, that there is simply a (virtual) ton of extremely lucrative potential untapped marketing goldmines wrapped around their national and world tours!
And if space permits, perhaps we’ll even explore how some lesser known rising pop & hip hop stars could even cash in with a few of these proven money making strategies as well! But first, entrepreneur, you’ve simply gotta take a look at this first potential mega money maker!
So Why Aren’t Your Most Profitable Marketing Ideas Consistently Producing Returns Of 300% To 500% Or More?
Let’s get back to that fabulous 7.5 million (hypothetical) opt in list that pop superstars Justin Timberlake and or Beyonce spent the last 18 -24 months aggressively building. Both on and offline by the way.Entrepreneur, this first potential monetization strategy is simply going blown your lid clean off!
1.) Monetization strategy # one: Imagine this: (If you dare!) Beyonce and (hubby) Superstar rapper, producer and mega successful entrepreneur in his own right! That would be none other than Jay Z. After their mega successful 24 month world tour is finally over and they’ve comfortably settled back home.
Beyonce does a few national radio & TV appearances (to continually) build that all important opt in list. During each appearances (both she) and Jay Z continually direct their fans to their WordPress blog.
To enter their free monthly drawing for the exact same chance to win $25,000 big ones in cash. Now then, over the next two weeks she sends a series of emails alerting all 7.5 million (plus) email subscribers to a very special upcoming two hour event! It’s called “An Evening With Beyonce And Jay Z!” (Original right?)
Anyway, here’s how this mega potential money maker will play out. Jay Z & Beyonce will open their free streamlined broadcast sitting by the fire, with Beyonce holding (more like) showcasing their child.
And she and Jay Z will then proceed to recall some of their most memorable moments of (both) the last year in general and their recent world wind tour etc! Then they will both make you aware of their latest CD that’s soon to be released, plus any new upcoming TV and or big screen movie projects they each have scheduled etc.
Finally, they will “reveal” the real purpose for this streamline! They will both make their way into their (rather) large garage which currently holds seven of their 25 antique classic vintage (collector item) automobiles!
And they announce that right there live on air they plan to donate the proceeds from the raffle of this classic 1994 Austin Martin sports car! Since it’s currently valued at a cool $150,000 dollars!
Who Says The Road To Wealth Can’t Come From A Little Charity!
Get this! Every person that enters this “raffle” pays just $500 dollars! Say what! That’s correct; for just a measly one time cost of $500 dollars! Tonight’s grand prize winner (to be announced via email before 12 midnight!), they not only win the Austin Martin valued at a cool $150,000 dollars! (Get this!)
They will also be able to bring any guest that they wish and during the last concert date of Beyonce and or Jay Z’s next concert tour.
They will be flown round trip first class and chauffeur driven to and from the concert! They will have exclusive back stage passes! Plus, be put up in either a four or five star hotel, for three days & two nights!
Then immediately after the show, for 30 minutes they get to take pictures with both Jay Z and Beyonce! And post them on FB and or Instagram and tweet them etc! And Beyonce will record the back stage event as well and post them to all her social sites etc!
All that action ladies & gentlemen, for a measly one time investment of just $500 dollars!
Entrepreneur, here’s the kicker! (Are you sitting down? ) If just one million of the faithful enter that raffle at a cool $500 dollars each! (Drum roll please!) how much gross profit is that? Hello!
Can you say a half a billion (with a B) dollars! Say what? That’s correct! That’s a staggering $500,000,00 million dollars! And so they donate $5- $25 million dollars to one of their favorite causes! Is that too cool or what? Moving right along..
2.) Monetization strategy # two: Here’s the next leg of this incredible (long term) potential cash cow/sales funnel. Beyonce & Jay Z will start sponsoring (monthly) celebrity “raffles’ for charity!
Meaning: each month they will travel to (either) some major entertainer and or sports celebrity and music mogul (like themselves) home, and each celebrity pledges to “raffle’ off something of value for charity! And each grand prize winner will then get to meet that celebrity as was previously described!
Meaning: whatever the ultimate arrangement is, it will be an all expenses paid type venture! Think about this for just a second! One month their on location in France interviewing Victoria & David Becham!
The next month their in good old Tennessee interviewing country music superstars Faith Hill & Tim! The next month “Lebron” is raffling off something etc.
And their raising tons of money to be both wasted and embezzled by greedy charity directors! (Please excuse the sarcasm!)
The point is, do you see “how’ and why having your very own database is so darn crucial? Say yes! And how and why you can and should be able to consistently create returns of 300% to 500% or more, with the right battlefield tested marketing ideas? Say yes! Great! There is much to be said for this type of pro-active marketing approach, don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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Hi Marc,
Excellent thought provoking post.
It would be nice if there was a one system fits all motto when it comes to marketing our stuff!
It all about trial and error. The consensuses is that you should try a method for 6 months before deciding if it is working or not. That’s a long time!
So we could easily go a year or more before we hit the jackpot but when we do it will be oh so sweet!
Have a good rest of the weekend!
Steven J Wilson recently posted…The Recipe Needed To Build A Successful Blog [Infographic]
Man you got that right Steven!
Actually it would be nice if prudent small business owners really gave something six
months worth of tracking and tweaking be they abandoned ship.
That way they could really gather enough feedback to know which way to proceed.
Far too many of us are simply stuck in the “do what’s safe and predictable” mindset!
And risk averse! Thanks for sharing your insights and showing your support!
I definitely appreciate it! Take care and great to hear from you!
Hi Mark,
Great Monetization strategies!!
I agree we need to think outside the box and be creative.
It is good to think big and I like the example you mentioned about Beyonce and Jay Z but money is a big issue for many entrepreneurs especially the starting ones and we all know to make money you have to invest money. And I think in the case of Beyonce and Jay Z, their brand was the catalyst that led to building a huge list of millions of subscribers which led to all the wealth.
I think it all starts by building a solid brand that will attract clients to you who will become loyal to your brand.
Thanks Mark for a great post and examples as always. Have a great rest of the week.
Be Blessed,
Neamat
Neamat Tawadrous recently posted…Are Problems The Price We Pay For Progress?
Absolutely Neamat!
I couldn’t agree more about the beyonce Jay Z example!
They as are other celebrities, the brand itself!
in fact, if they raffled a Beamer for $500 dollars and only
had 50,000 people enter it.
You’re still talking about an awful lot of money!Right?
So that exact concept could be effectively implemented in practically any level!
I just wanted to demonstrate how potentially lucrative it could be
under the right marketing circumstances!
So glad you found at some some value i the example!
And as always, glad you shared your extremely valuable insights and
for your continuous support!
Both are greatly appreciated!
Another brilliant post Mark! I think the average entrepreneur has a tough time thinking this big but being exposed to creative marketing concepts helps to open a world of possibilities. Thanks so much for the inspiration. 🙂
Marquita Herald recently posted…When Stress Becomes a Way of Life
Absolutely Marquita!
Thanks exactly why I specifically used two extremely high profile
celebrities to demonstrate that particular example!
So that by expanding the box, the realm of what’s possible expands for everybody!
If the example was more generic it would be far easier to dismiss!
However, most people can relate when they look at the example through
the lens of celebrities.
Those numbers while staggering, are nothing compared to the virtual limitless
possibilities!
And that’s the real point! Thanks for sharing your extremely valuable insights.
And for your continuous support. Both are greatly appreciated!