Ever Notice How A Relatively Simple Business Expansion Strategy Can Literally Skyrocket Your Profits!
You definitely want your current or future business or service to steady grow, right? Agreed. Me too BTW. But here’s the ever present $64,000 dollar question. What or which proven business expansion strategy or tactics should you use or at least inexpensively A/B split test?
Great question. The remainder of this particular post and possibly follow up series. Will hopefully answer these and so many other burning questions. Fair enough?
And while it may not seem totally obvious at your initial first glance. Just beneath the long term marketing surface. Guess what? You most certainly have at least a few previously untapped marketing alternatives available to you.
Just waiting to be (if nothing else) inexpensively tested. By you or your major competitors. And once or as you do so. The potentially profitable marketing possibilities will start to become more and more apparent.
So What Are Two Marketing Strategies Or Tactics You Can Or Should Be At Least Inexpensively Testing?
Great question.So let’s go ahead and lay the proper marketing foundation shall we? Let’s suppose you’re either the sole or part owner of a single location retail appliance center.
And just like the vast majority of your local major competitors. Over the last three to five year period. You’ve thrown away literally tens of thousands of dollars on outrageously expensive, dismally performing traditional advertising campaigns. Correct?
And up until very recently. You finally decided to temporarily pause your local billboard ad campaigns. (Thank goodness.)
And with a price tag of $25,000 dollars a month. Or X. It’s a darn good thing you didn’t pre pay X number of months, in order to get the 10 or x% discount off.Right?
Even so. $25,000 dollars a month over the last year alone equals $300,000 dollars large does it not? And when you or your major competitors actually put a pencil to the math.
Your eyes literally get big as saucers.Because you’re finally starting to realize and better appreciate. Just how expensive each lead is. However, now you’re finally ready to at least inexpensively A/B split test a few non traditional lead generation strategies and tactics.
Knowing going in. There’s no way these non traditional marketing alternatives will never ever be or become nearly as expensive as the traditional methods.
Simply because you will pause or stop them altogether. Long before your initial upfront out out of pocket costs get anywhere near the traditional methods costs.
So How In The World Will These So Called Non Traditional Marketing Strategies Or Tactics Possibly Help You Grow Your Business Or Service?
Actually there are lots of potentially profitable ways. For starters. You or or one of you senior marketing directors or top male sales reps.
You (or all of the previously mentioned above) will approach your local barber where you or they have literally been getting your hair cut and your beard trimmed for years.
And not to mention getting caught up on and staying current with latest local gossip. Huh? The barbershop owner along with the other current four stylist.
Take a closer look at their day, weekly and yearly numbers. The owner on average, (along with his current four stylist.) They each service about ten local men per day. Five days a week. Fifty two weeks a year. Because even though typically take at least two weeks out of every year. The owner takes a much needed week off for vacation. About once every six months or so.
And he leaves one of the other responsible stylist in charge for the week. Here’s how the barbershop owners personal numbers typically play out. (Ten customers per day x five days a week x 50 weeks a year = a grand total of 2,500 local men sitting in his chair. Say what?
And remember, this is just the barbershop owners numbers. Not including his four stylist.
So How Can You Or Your Major Competitors Leverage Your Barbers Current And Future Customer Base?
First of all. Because you’ve already run your typical male customers total lifetime customer value metrics numbers. You know on average your best male customers. Typically between the ages of 21 -55 or X to X.
They will usually be worth somewhere between $250 – $11,000 dollars. Give or take over the next five to seven year period. Say what? Because when you actually tally up how much repeat business they do over that general time span. Plus you take into consideration how many referrals they typically send you. Including their written, audio or video testimonials.
How active they are on social media.Constantly taking pictures of their new appliances and fancy computer gadgetry. Constantly posting selfies. And sending pictures and videos to friends, family members and other local business owners or local service providers etc.
And the fact you or your local main competitors won’t have to constantly spend a fortune, on outrageously expensive local prime time radio, TV or expensive Sunday newspaper inserts etc.
All of this ongoing activity ultimately adds up to more brand new first time and possibly long term repeat customers. For you or your competitors for literally pennies on the dollar.Correct? Absolutely.
Now You Or Your Major Competitors Can Literally Start Working On And Not Just In Your Business!
For one thing. You’ll find out if the barbershop owner likes to barbecue. Say what? And if he does. Especially if he has a spouse, live in significant other or steady girlfriend etc.
If so.Here’s what you’ll or your major competitors will gladly do for him. Provided he joins and remains either an active subscriber on your opt in email or text message list.
Strictly for starters. You’ll gladly let them purchase one of your higher end deluxe barbecue grills. Which would normally retail for at least $1,300 or X numbers of dollars. And you’ll gladly let them purchase it at your actual hard cost of just $699 dollars plus any and all applicable taxes and fees.Say what?
Do you think this proven marketing strategy will cause them to be constantly bragging both on and off of social media about their extreme good fortune? You so go got that right. Wouldn’t you?
But rather than go any further here. Coming up shortly in part two. You’ll discover at least three more potentially bank account filling marketing strategies or tactics.Which can and probably will ultimately lead to you improving your current or future business expansion strategy or tactics.
Don’t Overly Focus On How Large Your Current Marketing Or Advertising Budget Is! (Instead Focus On How Creative You Can Get With It!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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