When’s the last time you or someone you know, like and trust shared a positive customer experience they recently had? Or how about you? When’s the last time you personally experienced some type of totally unexpected positive customer experience?
And how often have you shared your awesome experience with both your personal and professional inner circle members? Believe or not. Each time you or I do this. A certain percentage of individuals within your/our personal or professional inner circles. They will definitely make some type of initial purchase or two, simply because you or I highly recommend the business or service. (Or vice versa.)
And those successful companies have unused brand equity within their particular industry. Which you or your major competitors need to be systematically leveraging. Because consistently doing so will inexpensively add to you o your major competitors bottom line. For literally a fraction of the traditional upfront out of pocket cost.
Are You Finally Starting To Appreciate How Strong Collaboration Ultimately Equals Major Profits?
Wanna know how to systematically lower your offline costs per lead (CPL)? And still consistently generate tons of inexpensive semi qualified leads. Just like the ultimate insiders do.
Say strictly for hypothetical marketing illustration purposes only. Your single location, non franchised, retail appliance store. Decides to no longer waste a fortune each month, on those outrageously expensive, dismally performing traditional ad or promotional campaigns.
Instead you or your major competitors will start inexpensively A/B split testing alternative, non traditional lead generation or promotional strategies and tactics. Which typically cost a fraction of the usual front end costs. But consistently creates a ton of long term repeat customers for literally pennies on the dollar.
Case in point. Located just a few suites down in the exact same mini strip mall as your retail appliance store is currently located. There’s an incredibly popular, single location, non franchised pizzeria.
And both you and several of your key staff members often, both eat there and routinely order out. So you know the owner(s) pretty good. This being the case. You ask the owner(s) the so called “magic” question.
Which is. “Is it okay to periodically refer you new business?” And only if they answer yes to your first question. Your follow up question is. “And as long as it doesn’t take away from anything you currently have going, both now and in the future. Are you okay with periodically returning the favor?”
The More You Or Your Major Competitors Understand Customers And Customer Retention! (The More Successful Your Business Or Service Will Be Or Become!)
As long as you or your major competitors get an emphatic yes to both questions. Here’s what you initially propose. Watch “how” potentially profitable, this non traditional lead generation strategy ultimately leads to tons of positive word of mouth and mouse buzz.
You or your major competitors find out traditionally. Just depending on what the particular season of the year is. Which two days out of the week are the pizzeria.
Or business or service provider in questions traditionally slowest days. Because after you sponsor, (100% finance.) A free drawing. Where the pizzerias customers text a number, (or join the pizzeria opt in email list.) for their chance to win ten or X number of free pizzas with the toppings of their choice. Say what? And the customer also gets to buy at least two large sodas of their choice.
And one order of 25 buffalo wings. And they get to buy these items at the pizzeria owner(s) actual hard cost. Because in reality you’ll simply pay the pizzerias actual hard cost. Huh?
This way you know the 1st grand prize winner will definitely be constantly bragging, to both friends, extremely close family members, co-workers and neighbors. Both current and future. And constantly bragging on social media too. Agreed. Yep.
For A Fraction Of Your Traditional Upfront Out Of Pocket Cost! (You Or Your Major Competitors Can Create A Ton Of Positive Word Of Mouth And Mouse Buzz!)
But here’s the marketing kicker. The real reason you or your major competitors are so willing to finance this portion of their promotional efforts is. One of your top sales reps or sales managers will be in the pizzeria on the two or X number of designated days and specific times.
And each customer who buys a small or medium pizza. In order to take advantage of the pizzerias special promotion. They automatically get an extremely time sensitive gift certificate to you or your major competitors store. Say what?
Typically it will be something smaller. Say a $10 dollar gift certificate with a 10 -14 handwritten expiration written on it. However, every customer who purchases a large pizza. They not only save the same two or X number of dollars off their purchase.
But they automatically get an extremely time sensitive $25 or X dollar, positive word of mouth and mouse generating gift certificate from your retail store to boot. (And as an extra positive word of mouth and mouse inducing incentive. At least two of the locals.
One male and one female will get a $50 dollar extremely time sensitive gift certificate, Say what? Entrepreneur can you say social media word of mouth blitz?)
It’s Not Gonna Take Much For The Locals To Start Texting And Phoning Both Their Personal And Professional Inner Circle!
Honestly, how fast and how far do you think word will spread both on and offline, about one of your areas favorite, non franchised pizzerias.
Who not only has special pricing on certain days. But their most loyal customers also get extremely time sensitive gift certificates, from other local, non directly competing vendors too. If you’re a pizza lover.
Which non franchised local pizza shop would quickly become your favorite spot? Agreed. Coming up very shortly in part two. You’re about to discover “how” you or your major competitors can and should take this potentially lucrative marketing strategy to the very next level or two.
So please stay tuned. In the meantime. Are you definitely starting to better appreciate “how” a really positive customer experience ultimately leads to some major success? Say yes.
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that you can apply to your business, product or service in the next 30 days or less!
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Yes it does Mark. Big time positive customer experiences lead to something special through the gift of word of mouth marketing. Way cool way to simply let your business grow through the basic principle of serving your customers. Happy customers promote your business for you and the process continues. Easy peasy when you focus heavily on serving customer and client needs. I always try to do my best job possible with my eBooks, courses and everything I publish. Happy customers attract more happy customers.
Ryan
Ryan K Biddulph recently posted…5 First Impressions of Sleepy Playa Venao Panama
Fabulous coach! As usual! LOL!
If anybody is the poster boy for what effectively
over serving and over delivering can and definitely will do for you
or your major competitors it’s you! LOL!
You have successfully demonstrated over and over over the
years coach.
Just how potentially profitable and how much easier it is
or will become.
When you learn “how to” strategically and systematically
over serve and over deliver for your target audience.
The positive and organic growth is simply not
duplicatable via paid advertising efforts alone!
I along with so many others have marveled at your
meteoric rise over the years man!
And like all the greats before you! You made it
look so darn easy! Even though we know it was
and is anything but.
What can I say coach but you totally rock man! LOL!
It’s always great to see and hear from you and to temporarily
bask under your positive vibe! LOL!
Thanks so much for taking the time to stop by and fill us in on how it’s done! LOL!