Ever Notice As You Steadily Improve Skills Your Bottom Line Profits Constantly Grow!
You’re definitely in your entrepreneurial endeavor, in order to consistently earn a profit, correct? And if the vast majority of your long term profits, come on the back end of your sales funnel. This is okay with you.Is it not? Great answer. Me too BTW.
However, as you improve skills, which definitely help move your entrepreneurial venture forward.You should start to notice. How you can systematically lower, your traditional, front end advertising or promotional costs, by a considerable amount.
Because you can and should, at least least strategically A/B split test. Various JV (Joint Venture) and or cross promotional arrangements.
Or certain types of triangulation marketing strategies.More on this proven marketing strategy just a little further into this particular blog post.Okay? For now, sit back, buckle up and be or become mentally prepared, to stretch what you previously thought, were your outer marketing limits. And come out on the other side.
A much savvier marketing/promotional strategists. Are you up for the challenge? If so, let’s get started….
Marketing Triangulation Is Definitely One Of Your Most Under Utilized Marketing Or Promotional Strategies!
Say for example. At first glance. Let’s say a local, independently owned, Mom & pop orientated printer, your beverage distribution office and an up and coming, newly licensed CPA, (Certified Public Accountant), all have offices, in a small mini strip mall.
Which currently has seven businesses spaces available in it. And five commercial spaces are currently filled with long term leases. With two vacancies in it.
And the three previously mentioned entrepreneurs.At some point, definitely have some overlap, in terms of potential customer base.
But none of the three, are directly competing with one another.Which means, with a few incredibly simple marketing tweaks here and there. And some careful monitoring and constant adjustments.
The three of you, can and should, combine your various marketing, advertising or promotional strengths. In some previously untapped, creative ways mind you.
And by consistently doing so. Open a world of untapped marketing possibilities and opportunities.Sound good?
Most Businesses Struggle Because Of Their Lack Of Creative Marketing Skills! (Not Their Actual Lack Of Resources Or Assets!)
Say for instance. Your beverage distributorship. Specializes in selling some extremely great tasting, higher end gourmet coffees, cocoas, teas, lemonades and higher end dinner wines and higher end champagnes.
And since you already know, your ideal business owner/service provider customers,total lifetime customer value metrics, are typically somewhere between $3,500- $11,000 dollars. Give or take, over the next five to seven year period.
Before diving head long into this particular marketing strategy. It’s critically important for you to understand going in.
Marketing triangulation, just allows any three or four businesses or services. Whose owners are marketing and promotional savvy enough to recognize. Because they are non directly competing.
You can and definitely should, combine their various resources and assets. Both on and offline.And continuously leverage them to the hilt. For achieving maximum profitability for all concerned.
Which is ‘why’, your beverage distributorship sort of takes the lead.
Ever Notice How Often Positive Things Seem To Happen When You Or Your Major Competitors Strategically Combine Resources And Assets!
So you initially approach, (both) the CFP and the printer, about combing resources. Let’s say even though this newly licensed CFP, who just went out on their own. They aren’t exactly lighting the world on fire just yet.Correct?
And maybe they left their major firm, with a hand full of smaller clients. They still need to start building a reliable, long term client base.Right? For sure.
And the local Mom & pop printer owner(s), have definitely indicated, they’re definitely open, to constantly growing, their first time and long term, repeat customer base.
So here’s where and how, you or your major competitors, sort of go behind the scenes.And start financing, some of these initial marketing/promotional strategies and tactics.
You Start Or Become more Pro-active And You’ll Start To Create More And More Profit Generating Opportunities!
First. You suggest to the CFP. They become marketing pro-active.Huh? If they haven’t already. You encourage them to create a youtube account. And even if they have to out source the entire process. Also set up a Facebook business/fan page asap.
And start doing Facebook lives, at least one or twice a week.And create a proven tip of the day or week segment. And go live, and share some proven aspect of financial/estate planning, which definitely helps their target audience.
And A/B split test, different “CTA’s” (Call To Action.) To discover, which ‘if’ any, consistently produce the most profitable leads. One CTA, may instruct their audience, to call their local number, to schedule a free, 30 minute consult/discovery session. Which is an X dollar value.
And the other CTA, may have them reach out directly to the presenter, to get a link, to opt in, for a free, X page special report. Or to receive the link for a free 90 minute webinar recording on subject X. Again, have them specify this is an X dollar value.
Constantly Building Positive Word Of Mouth And Mouse Buzz A Proven Long Term Marketing Strategy!
The other strategy you strongly suggest the CFP or CPA, (Certified Financial Planner) embrace.
Have them create a monthly newsletter, which is initially, only available, by opt in email/mobile marketing only.Or, in order to help rapidly build their opt in subscriber base.
Charge for their physical offline delivery of the newsletter. But their online subscribers, get the first 3 or 6 month subscription free. Say what? Exactly.
Which means. Rest assured. Those business owner/service providers, who are sincerely interested in the CPA or CFP’s inside info. Will become subscribers.
Now have both professionals start pro-actively marketing their newsletter as a proven resource. And now you approach the local printer, about holding free monthly drawings.Where each month.
Local business owners/service providers, either drop their business cards in a large punch bowl.Or if by chance. The printer has a paid email service provider service. They or you help them crate a capture page. Promoting their monthly free drawing.
And each month, a 1st grand prize winner is selected and immediately notified. And they win $500 dollars worth of printing credit. This should be enough of an incentive, to entice local business owners, to enter their free drawing.Don’t you agree?
(Extremely important note: Based on this last extremely watered down example. Do you see a potentially profitable A/B split test, which is practically starting you in the face? Let’s sincerely hope so. Because otherwise, you could be letting a proverbial fortune, slip through your hands.)
Start Looking Around For Some Previously Untapped Strategic Marketing Triangulation Opportunities To Tap Into!
And if the printer doesn’t currently have a paid email service or mobile marketing provider. And no plans of getting either in the immediate future.
They can outsource the job of following up by simple text messages. By hiring local college grad students, who are looking to earn additional side income. Of course, behind the scenes.
It’s your beverage distributorship, whose financing the $500 or X dollar a month free drawing. But here’s the marketing twist. Each month or quarter.
Your beverage distributorship, along with the CFP or CPA. You also allow these local business owners or service providers. For an extremely limited time, to purchase a 5 lb. bag of great tasting gourmet coffee of their choice. At your actual hard costs. While your supplies last.
And the follow up notice also makes them aware. Simply by dragging a friend with them, to your store. Which remember, is also located in the exact same mini strip mall.
As long as the friend is at least 18. And they do so before the expiration date. For joining your opt in email/mobile marketing list. They automatically get to upgrade, (after they sample) your various gourmet coffee. They get to purchase, a twenty lb. bag of gourmet coffee or cocoa of their choice. And do so at your actual cost.
Are you now starting to better appreciate, why you need to constantly improve skills, which definitely lead to more and more, previously untapped money making opportunities? Say yes.
You Are Probably Sitting On A Previously Untapped Marketing Goldmine! (Just Waiting To Be Discovered And Utilized!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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