Entrepreneur Whenever You Can Pay For Results!
(This Way You Consistently Avoid Being Charged Strictly For Running Ads!)
Have you ever run any type of Pay Per Click (PPC) ad campaign? And hopefully it was successful, right? If you haven’t. and instead you’re still relying heavily on outrageously expensive, traditional ad campaigns.
One thing you should seriously consider is. Traditional ad cost are front loaded. And regardless of the outcome. The money still comes out of your account right off the top, correct?
On the other hand ladies and gentlemen. Whenever you can pay for results. Or make you marketing cost more performance based. You at least delay some of your cost. Until receiving your desired results. Which is definitely a whole lot easier on your front end cash flow. Is it not?
Ladies And Gentlemen You Probably Have More Income Producing Assets Than You Currently Give Yourself Credit For!
Take notice of the feature image with this particular blog post. When you think about the typical non franchised service provider. They/we do almost the same basic things as much larger business owners or larger service providers, correct?
Meaning the really good ones do more than their fair share of traditional or non traditional lead generation, do they not? They also proactively promote their various products and services, right?
They use bonuses, ethical bribes or strategic discounts too, right? Maybe not to the degree of their most marketing savvy local major competitors.
But still in all. They proactively market as best they can. But because they not quite be as sophisticated as some of the local rivals. Certain proven marketing strategies and tactics may not have occurred to them just yet.
Give Your Best Market Tested Viral Marketing Campaigns A Chance To Really Catch Hold And Take Off!
So back to the feature image. Suppose you’re an extremely marketing savvy, non franchised retail jeweler store or non franchised retail furniture store owner.
Both of these extremely marketing savvy vendors. Already have a realistic idea of what their ideal customers total lifetime customer value metrics are.
Let’s say the typical -local nail salon owner(s) usually charge $19.50 or X for a certain nail service they provide. And their actual hard cost supplies may actually cost them just $7 dollars.
What if you or your major competitors are used to routinely spending offline. Anywhere from $125 – $750 dollars per lead or more. (Give or take.)
But imagine what would happen to this local service providers brand. Cash flow and positive viral word of mouth and mouse buzz. If the retailer(s) were to invest just $12.50 per lead or X in order to acquire some 1st time customers.
Think of their overall front end customer acquisition costs.
Are You Starting To Better Appreciate Why Understanding Total Lifetime Customer Value And Front End Lead Generation Costs Is So Critically Important?
Instead of investing $125 dollars or X per lead. Now they invest just $12.50 per lead. By paying that much to the nail salon owner. Which allows them on their typically slowest day(s) of the week.
To offer the 1st X number of 1st time new customers through the door. To only pay $7 dollars or X for some basic nail service. And the retailer in essence pays the difference per 1st time customer. Rest assured a certain percentage of those 1st time customers will not only roll into long term repeat customers, correct? 😀
But they’ll also enthusiastically help spread the word both on and off of social media. And they’ll also periodically refer X number of new customers too.
Can you see how and why it definitely makes sense to pay for results? Say yes! 😀
You Definitely Can And Should Be Strategic With Your Pricing!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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