So you wouldn’t really torch (set fire) to your one of your best prospects car or house would you? Of course not!
Yet, some of you constantly due subtle (yet oh so) costly things that ultimately sabotage your conversion rates, before you even get out of the gate!
How you so skeptically ask! Well for one thing, you don’t help your case at all when you simply blend in with all the other marketing clutter that’s constantly bombarding your potential customers or clients! On a daily basis.
Instead of strategically separating yourself from it. You offer very little, if any differential advantage, for them to say, ‘so that’s “how” or “why” your obviously the better or superior choice!
Your Stagnant Or Flat Out Piss Poor Conversion Rates Have More To Do With Your Lack Of Clarity Than Anything Else!
Have you ever gone to one of the big brand name hardware stores, looking for a major or minor solution, (hopefully) via some reasonably priced product/solution in a box.
And felt like you actually knew more or as much as the employee/associate that was waiting on you?
On the other hand, have you ever had to take your computer to one of the small local computer geeks, and you felt like they really knew their stuff!
Notice “how” much more confident you felt about spending your hard earned money! My friend, you just experienced “clarity” in action!
Is The Marketing Message Your Small Business And Or Service Is Conveying Helping To Assist And Or Further Confuse Your Target Audience!
Your local computer geek(s) know exactly what or why your computer or electronic gizmo is or isn’t doing exactly what you and I bought it to do! 😀
And they’ve got some really simple non fuzzy solutions! And if they’re reasonably priced! The net result is, you’re sold! Correct?
So let’s focus on three things you’re currently doing that are subtly killing (both) your short and long term conversion rates!
Introducing Three Things You Can Do Right Now To Stop Killing Or At Least Sabotaging Your Conversion Rates!
1.) Entrepreneur, it’s bad enough that your so called “benefits/solutions” that you’re offering, simply aren’t that clear!
But when it actually comes time for your offline visitor to join your opt in mail/mobile marketing list, you expect them to (initially) jump through far too many hoops! As compared to your major competitors!
Case in point, if you really need their phone number. Don’t ask for it initially on the front of your lead capture page! Huh? Instead, wait until after they make it to your all important “thank you”/confirmation/download page.
Then ethically bribe them, by offering to (exchange) their phone number for a free 15 (or X number of) minutes, one on one power consultation valued at X!
Entrepreneur Systematically Service Your Way To Higher And Higher Conversion Rates!
In exchange for them supplying a reliable phone number! Or inexpensively test that against offering a free webinar or one of your other best market tested goodies (lead generators) valued at X in exchange for their number!
Otherwise, you’re gonna keep losing out on those extremely valuable, long term profit generating opt ins!
2.) Next; if you know that at a bare bones minimum, your business, products or services, can and will lower their estate or corporate tax rate by at least 15% or more!
You gotta scream that established fact all over your (on and offline) sales material! In other words, you may not be able to “guarantee” that they’ll save 25%!
But you know as sure as the winter’s are bitterly cold, that you can save them a bare bones minimum of X! Or improve their lot in life by a bare bones minimum of Y! Tell em every chance you get!
Them tell them “how” and “why” you can make such a claim! That’s your “clarity” factor again!
So How Soon Will Your Small Business And Or Service Start Implementing These Proven Marketing Strategies And Or Concepts!
3.) And finally; entrepreneur “how” soon can you deliver on your “big promise!” Is it in the next 30 days or less?
Or is it in the next six weeks, or the next six months! “How” soon can you help me improve my golf scores or lose that last twenty pounds of stubborn belly fat?
And even more importantly, “what” exactly are you gonna do for me, if things don’t work out according to plans?
Are You Finally Ready To Take Your Small Business And Or Service To The Very Next Level Or Two!
Tell me these three things and stand behind them with some type of extremely “believable” (non ambiguous) no nonsense guarantee and watch your once dismal conversion rates start to soar! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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