Entrepreneur This Is What Building Your Personal Brand In Tiny Steps Actually Looks Like!
Right about now just depending on the type of overall results your paid advertising or promotional campaigns have consistently generated.
You may be struggling with how in the world you’re going to consistently grow your business or service, right? Especially if continually writing rather large checks is simply not a viable option just yet. Well believe it not entrepreneur.
Successfully building your personal brand is a whole lot easier and far less expensive than you may currently realize or fully appreciate. Say what?
Provided you can at least temporarily set your ego and preconceived notions aside. And start from the beginning and systematically building your marketing/promotional foundation from the ground up. This way as you constantly tweak this and that. You’ll also be steadily plugging the inevitable holes.
And this is when and where your real marketing magic not only starts, but continues to constantly build on itself. Entrepreneur if this is the kind of predictable and profitable growth you can live with. By all means turn the page and let’s get you started.
What Do You Mean You Thought Successfully Building Your Brand Had To Be Outrageously Expensive?
Not necessarily so. Say strictly for hypothetical marketing illustration purposes only. You have this absolutely fabulous, single location, non franchised Mom & pop style gourmet coffee shop.
And of course you sell more than just great tasting gourmet coffee. You also sell some extremely popular cocoas during the brutally cold winter months.
And during the summer your various great tasting exotic lemonades and ice teas are constantly all the rage as well. And since you also purchase some of your great tasting pastries from a local business owner whose not franchised as well.
Between the two of you an awful lot of local families are being supported through and because of your ongoing entrepreneurial efforts.
But entrepreneur here’s the all too brutal reality of the entrepreneurial situation you currently find yourself totally engrossed in. Unless or until you or your major competitors grasp and start consistently implement some proven, low hanging fruit marketing strategies and tactics. You’ll continue to work extremely hard in your business. But not on it. Say what?
So let’s focus on you or your major competitors working on your business or service. Sound like a plan worth implementing or what?
So How Are You Going To Strategically Scale Your Business Or Service Without Constantly Writing Extremely Big Checks?
Extremely good question and so glad you finally decided to ask it. Initially the vast majority of you growth will come from within your immediate circle of influence. Say what?
Start with your local Mom & pop accountant or CPA (certified Public Accountant) who currently does your companies taxes. Huh? Say strictly for hypothetical marketing illustration purposes only.
You have your accountant pass out 100- 200 plastic Xtra Large “Big Gulp” cups which you supply them with. (And no you don’t have to supply them with all 200 of them all at once.) Instead you could inexpensively test supplying them with 50 red or blue Xtra large “Big Gulp” cups.
And they merely offer them to any person or business owner or service provider who says they love drinking gourmet coffee and other extremely great tasting beverages like those previously mentioned.
The primary reason you will initially pass out red or blue cups. Is so you can accurately track who (meaning which referral source) is sending you this business.
And once or after you’ve established it’s the accountant or proven referral source X. Now both the accountant and their current and future staff are all given white Xtra Large “Big Gulp” plastic cups.
And the accountant or CPA only pays $.99 cents for their beverage and time they bring the cup with them. Say what? And their current and future staff, once you and your current and future staff gets to know them.
They only pay $1.99 per Xtra Large beverage of their choice. Provided they bring the cup with them.
So How Do You Or Your Major Competitors Strategically Leverage Your Positive Word Of Mouth And Mouse Buzz?
Actually there are at least three all too common, extremely low hanging fruit ways for you or your major competitors to do so.
1.) First: These proven -extremely low cost marketing strategies and tactics make extremely great conversational pieces for both the CPA – Accountant and their current and future staff members. Does it not?
Think about “what” the reaction will be -more times than not- when either the accountant or CPA or their staff mentions to whomever. They only pay X for an extremely great tasting “Big Gulp” beverage of their choice.
And every body else in town typically pays at least $5.79 or more per cup. Say what?
2.) Second: And once the CPA or accountant or both starts systematically passing out your Xtra Large “big Gulp” plastic cups to their customers as special-inexpensive “Thank You” for doing business with us gifts.
On it’s on its an extremely nice gesture is it not? plus no these first time customers will definitely start frequenting the coffee shop more often, right? And it’s on the back where you or your major competitors make the vast majority of your long term gross profits.
By selling extremely great tasting pastries, donuts, exotic bagels with or without cream cheese. You might also supply private corporate events, weddings, retirement and birthday parties etc.
And you add in the enormous, previously untapped marketing possibilities available to you or your major competitors via Joint Venture (JV) marketing arrangements. And “who” really knows how far and “how” fast you or your major competitors can scale, right?
Whoever Thought Strategically Dipping Your Toe In The Water The Right Way Could Ultimately Lead To Such Previously Untapped Marketing Possibilities?
3.) Third: You or your major competitors could inexpensively test and see if it’s worth he effort to either:
A.) Hold an instore drawing for local business owners or service providers, and once a month choose a 1st grand prize winner. And they pick up one twenty lb. bag of gourmet coffee of their choice.
This way all of their current and possibly future employees get inexpensively exposed to your extremely great tasting beverages as well. And you know some of them will become long term repeat customers as well, right?
B.) If it makes sense let local business owners or local celebrities set up Facebook live feds right in your shop and doing their video or audio podcast episode and plug your gourmet coffee shop. In exchange both they and their staff not only get free Xta Large “Big Gulp” beverages of their choice.
And they can also invite their local viewers to drop in and save X% off their current and future “Big Gulp” drinks as well. Over time you or your major competitors will be systematically building your brand for literally pennies on the dollar. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
