Entrepreneur Since You Already Know Stories Sell! (Why Aren’t You Helping Them Get Told?)
On some gut kneed level you already know or suspect that stories sell, correct? And yet here you are time and time again trying to use or expecting your outrageously expensive, traditional advertising methods alone to get the job done.
Frankly there’s far too much marketing noise to constantly compete with. And obviously the companies with extremely deep pockets will be able to not only out spend you and I by a whole lot, tight? But they can also keep their name out there long after you and I have written the last check and faded from the scene.
On the other hand, once you strategically harness the long term profit generating potential of promotional story telling. You or your major competitors have literally opened the flood gates to some long term, previously untapped marketing opportunities. Is this something you can live with?
Who Else Wants To Discover How To Attract Customers For Literally Pennies On The Dollar?
First let’s lay the proper marketing foundation. And then use a hypothetical marketing scenario, strictly for marketing/promotional illustration purposes only. See the feature image of the young lady (aka) the waitress busy taking a valued customers order. On the surface things may appear to be all too typical. Rest assured they’re not. Huh?
For one thing. In this hypothetical marketing illustration. Let’s say this young (just two days earlier) walked into your single location, non franchised retail jewelry store. And just as she was about to purchase a really nice bracelet.
Which typically retails for $175 dollars or X. Your extremely marketing savvy female sales associate, happen to ask “what” type of work she did? And she replied she was a part time waitress trying to help pay her way through law school. Say what? So your female sales reps immediate follow up questions included.
“How” many other waitresses currently worked there either full or part time? And on average ‘how’ many other female students were in her other classes? And she responded there were at least eight other female waitresses including herself.
And to the best of her knowledge at least 20 other female law students in her classes. And the female sales rep also asked whether she currently lives on or off campus? She replied on. (But all the constant noise levels from the weekend partying was causing her to want to seek a room mate to share expenses. So she could live off campus. In a much quieter setting.)
Entrepreneur You Or Your Major Competitors Definitely Should Leverage The Situations Right Or Indirectly In Front Of You!
After fact gathering. Here’s “what” your opportunistic thinking female sales rep initially comes up with. She asks this enterprising young lady ‘if” she’d like to “discover” a fairly simple way for her to help pay off her laundry list of student loans in general and constantly mounting law school debts in particular?
Without having to either get an additional job or incur anymore bank account draining debt. And she answers with an emphatic yes. (Wouldn’t you?) So here’s what your female sales reps initially proposes. As long as the young lady joins your opt in email list before she leaves the store.
And going forward remains an active subscriber of you or your major competitors opt in email list. (Get this.) She can purchase a beautiful pair of diamond studded earrings, which typically retail for $650 dollars a pair.
But she gets to purchase them for half. Say what? That’s correct. She only pays $325 dollars or X. (Are you starting to see and better appreciate “how” stories sell?) Say yes. Because you know before she physically gets back to her immediate inner circle.
She’ll be constantly texting like crazy and phoning and constantly bragging, (both on and off of social media) and to anyone within shouting distance. Sharing her incredibly good fortune, correct? Entrepreneur you so got that right.
So How Do You Or Your Major Competitors Put A Strategy Like This On Marketing Steroids?
Basically, (if) she’s interested. And she indicated emphatically that she was. To start off she’ll be given 100 or X number of two sided, extremely time sensitive market tested, gift certificates. And she’ll (print) her first and last name and where she currently works on the back. Where it says referred by.
And side (A.) invites the recipient to enter your free drawing by joining your opt in email list. So they have a chance to win an absolutely stunning diamond studded necklace, which usually retails for $2,500 dollars or X.
And side (B.) alerts the recipients to come to you or your major competitors store, before the 10 or X day expiration window date expires. they do so and come alone. They save 10% off any purchase up to $200 dollars or X.
However, simply for dragging a friend with them whose at least 18 before the expiration date expires. They automatically save 40% off up to $1,500 dollars. say what?
And here’s “how’ this particular market tested strategy potentially helps this particular waitress/law student pay her not exactly cheap student loans.
All she does is pass them out, any and every time she gets a compliment on her earrings. (Which should be fairly often, don’t you agree?) And for every paying customer who she generated. No matter “how” much or “how” little they spend on their initial purchase. She earns $50 dollars until she reaches 25 or X paying customers.
Entrepreneur Know Your Key Numbers And Metrics Now Your Cash Flow Becomes Fairly Predictable!
Then going forward she automatically earns $100 dollars per lead which converts into any type of first time customer. And now she just needs to know ‘what” is her lead to customer generating ratio. Huh? Meaning, on average “how’ many of those or other market tested cards does she need to pass out per month in order to generate X number of paying customers.
So if she wants to consistently generate at least 25 brand new first time customers for you or your major competitors per month. “How” many total market tested gift certificates does she need to pass out?
Once she has a fairly realistic idea of what her numbers are. Now she can decide to be more or less proactive. And you know while she’s taking orders. At least some of her female (and male) co-workers and the female customers will definitely wanna know all the exciting details, correct?
My friend this is just an extremely small sample of “how” and why fabulous stories sell. Any questions?
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