So Entrepreneur Which Do You Prefer Advertising Ideas VS Marketing Ideas!
So entrepreneur, “honestly” aren’t you (so far past) desperately trying to to regurgitate something old and make it new? For instance, when it comes to either continuously spending your hard earned dollars on those same old stale and outrageously expensive conventional advertising ideas! (No offense intended towards you commissioned only sales rep types! That happen to stop by from time to time!)
Or would you prefer instead to start strategically A/B split testing some low cost,high powered bank account filling marketing ideas?
So When It Comes To Strategically Implementing Some Bank Account Filling Marketing Ideas!
(Which Ones Do You Choose And Why?)
For starters, entrepreneur you have to realize that once your re readers/visitors (and sadly) even your offline shopper/customers leave your store, for the most part you and I are completely forgotten about! Unless, you decide to start implementing some proven low cost, high powered, bank account filling marketing ideas.
For ex; let’s take a prime offline business/industry that (unfortunately) is notorious for simply letting their extremely valuable customers (especially) their-all important- new first time customers, simply leave their establishment and hope they’ll come back! Big mistake! There is a much more effective market tested way to dramatically increase your profits!
Take your typical local upscale restaurant. What do a staggering 95% of them do, when it comes to proactively marketing to their extremely valuable (and hopefully) loyal customer base? Especially when a new customer (preferably) a couple has completed their meal/paid their bill and is about to leave? They just “thank them” and watch all of their potential long term (repeat customer) profits walk out the door!
Instead; what if they start inexpensively A/B split testing a couple of all important (repeat customer generating) “bounce back” offers such as these two.
1.) First; once your customers, but especially your all important new first time customers, have finished their meal and are waiting for their bill . Start having your highly trained wait staff give them two things.
A.) A time sensitive date stamped “bounce back” offer to come back to your restaurant within X amount of days and get X% off their entire meal, or they can chose (either) one of your most popular bottles of wine or champagne and get it at the restaurant owners actual cost!
B.) Also include your best market tested lead capture page type of business card, that invites them to join your VIP birthday club! Where each month, one guaranteed winner, gets a free meal and a free bottle of wine, their choice! (Hey, put a pencil to it and see which approach really costs less, but actually increases your profits!)
2.) When your trained waiter staff first approaches your customers table to take their orders, have them leave your best market tested lead capture page type of business card, and inform that as long as they text the number on their smart phone, before they leave the restaurant, they can take advantage of your special “VIP customers only” double coupon offer!
Which means they instantly receive a bounce back coupon offer and you’ll let them choose whatever coupon they want, that you’re offering from one of your local cross promotion joint venture partners!
Think about it! They’ll choose exactly what they want! Which means they are 300% more likely to visit that business asap!
And your local JV cross promotion partner(s), will being doing the exact same strategy for you! With their customers! That my friend, is not only win/win, but it beats the pants off of wasting a fortune on those outrageously expensive, traditional advertising methods! Don’t yo agree?
Instead, inexpensively test first! Then start systematically implementing these battlefield tested marketing ideas, and watch your long term profits soar! And that’s what you really want, isn’t it?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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