So as you recall from part one of this ongoing series, about why being an entrepreneur, definitely means, you have to strategically maximize, your various marketing leverage opportunities. When and wherever you can. Do you not agree?
So whether it means, leveraging various tools, like social media platforms.
Or your leveraging your paid email marketing providers various free services, like directly accessing their customer service experts, M-F, 8 am to 8 pm, and on the weekends,they’re also available via email or live chat !
Or if you’re leveraging the paid advice of one of your expert coaches and or mentors etc.And you definitely should be doing that, as much and often as possible!Entrepreneur, you’ve gotta strategically leverage those types of opportunities.Don’t you agree?
That said, watch how much (untapped) potential marketing leverage there truly is, buried just below the surface, in some of the most unexpected promotional situations.
So How Does Being An Entrepreneur Lend Itself To Taking Advantage Of Various Marketing Leverage Opportunities?
Before tackling that issue head on, let’s back track for just a second and do a rather interesting recap.
Again, (ladies & gentlemen) for just a second, carefully consider, the incredible, potential marketing leverage, available to you and I, as users of, (in this particular case only), Awebers paid email marketing services.
So let’s say you decide to become one of Awebers 120,000 plus, happy customers.And you (of course) joined through my affiliate link! (Thanks in advance!)
And for the next 15 business days straight, you need, one on one expert help, setting up your email account.
Are You Currently Getting Or Creating Your Fair Share Of Marketing Leverage?
And even though you’ve watched several of Awebers extremely helpful, “how to” instructional videos, you still need one of their extremely qualified, professional customer care experts, to help you fully connect the dots.
Just like I did, when I initially set up my very first account with them, several years back.
Anyway, (let’s say) for the next 15 business days straight, (because) you’re business/service is located within the US, you call their toll free number direct, and get the one on one, free expert advice you so desperately need, from one of their extremely courteous, professional customer care specialist.
Entrepreneurial Ideas Should Ultimately Make You Or Your Customers Money! (Not Costing You Money!)
Now let’s take a look at the math (again), shall we? You called Awebers direct dial toll free number, (if you’re) business or service is located anywhere within the US.
Or if you’re currently located outside the US, you just direct dial their regular phone number.(1-215-825-2196.) Anyway, you get the one on one expert help you need, 30 minutes a day, for the next 15 business days in a row.
Ladies & gentlemen, (to date) after you’ve consulted one on one, 30 minutes a day, for the last 15 straight business days, with their expert customer service specialists, (for free!)
You’ve now logged an additional seven and a half hours of free, one on one expert consulting time!
And rest assured, any one of Awebers, extremely courteous, and highly educated customer care experts, is more than uniquely qualified, to offer paid consulting advice, to local businesses, (and non profits) in their immediate area, helping them properly set up and maintain, Awebers state of the art, (mobile responsive) email marketing software.
(And you best believe, those local businesses, (small or otherwise) won’t be getting all this one on one expert advice, for the modest amount they happen to be paying per month, to use Awebers services!)
Yet their paying customers, don’t pay an extra nickel for this additional personalized, one on one service!No matter what your current monthly charge is!(Try that with your typical,(state of the art), paid email service provider!)
Becoming A Successful Entrepreneur Definitely Involves Profiting From Various Forms Of Marketing Leverage!
Now let’s (again) take another quick look at the flip side of the coin.So let’s say you (or I) desperately need some personalized, one on one consulting.
So you reach out to one of the many qualified experts, on this extremely short list, (I will) provide here.
Only because in part one, there was a huge list of respected online marketing experts provided. So please refer to part one of this series, for the more expanded list.
And again, (please don’t be offended), if you don’t happen to see your favorite guru and or guruette on this particular short list.
So you personally reach out to Justin Glover, John Paul Aguiar, Andrew Murray, Michelle Shoen, Bob Bly, Dr.Glen Livingston, Kurt Frankenberg, Jeff Slutsky, Neil Patel, Brian Dean, Steven Jackson, Craig Garber, Elizabeth MCGee,Ryan Lee, George Plumley, Brandon Lucero, Joey Smith,Eric Walker, and the list literally goes on and on! Does it not?
The point being, (personally) reach out to any of these extremely qualified experts, and see if you can access their paid, one on one expert consulting help, for seven and half hours, for what Aweber, or any other, reputable, paid email service currently charges you per month, to access their service!(May the force be with you!
So again, with Aweber, you have the potential, to strategically leverage a tremendous asset, for no additional upfront cost, correct?
Now, let’s take a much closer look, at the type of untapped potentially profitable marketing leverage, which lies just below the surface, in the following scenario.
There Are Literally Tons Of Potentially Profitable Entrepreneurial Ideas! (Just Waiting To Be Discovered And Acted Upon!)
Let’s look at a bare bones minimum, of five potentially profitable ways, having your very own ebook, or a series of your very own ebooks, and or any type of low cost (to produce) information products, (especially) the digital type, can give you the opportunity, to tap into tremendous marketing leverage.
For literally pennies on the dollar. Case in point:
1.) Potentially profitable reason for owning your own ebook # one: Right out of the gate, owning your very own ebook, (and or series) of ebooks, gives you 100% control and say so, over who markets it and how much of an affiliate and or joint venture (JV) commission, they receive for doing so!
2.) Potentially profitable reason for owning your own ebook # two: Next,if your information product is a digital one, like an ebook or MP3 recording etc.
Your upfront, out of pocket cost, are incredibly low, while your long term gross profit margins, are potentially high for several reasons!
Your Small Business Can Be A Potential Goldmine Of Untapped Marketing Opportunities!
3.) Potentially profitable reason for owning your own ebook # three: You have the ability to embed your ebook with (both) affiliate links, to other vendors higher ticket products or services, or your very own.
And obviously, if your back end products and or services are lucrative enough, it may make perfect economic sense, for you to (either) offer you ebook on the front end for frre or an extremely low cost.
Or let selective affiliates, JV and cross promotional partners sell it, on the initial front end, and let them keep, anywhere from 80 to 100% of the gross profits!
While you gladly pocket, not only 100% of the higher priced ticket item, back end profits, but you also capture them as a paying subscriber/customer, who can and more than likely will, not only purchase directly from you again.
It Definitely Doesn’t Hurt For You To Become A Producer Of problem Solving Content! (Not Just a Consumer Of It!)
But, they’ll probably refer you some additional business, for literally pennies on the dollar, down the line as well.
4.) Potentially profitable reason for owning your own ebook # four: Being the published author of your very own ebook, gives you the opportunity, to sell directly on Amazon!A potentially profitable option, a registered affiliate simply cannot do!
5.) Potentially profitable reason for owning your own ebook # five: And finally, you can always give your ebook (and or) MP3 recording away as a powerful free (inducement) bonus, (or as a bundle of free bonuses),for any potential prospect, customer and or client, who does X, Y or Z!
For ex: if they join your or a JV partners paid membership site. Or if they purchase a much higher priced ticket item. Or if they stick around until the end of your webinar and or tele-seminar etc.
Look at all of these potential (untapped) marketing leverage opportunities, just waiting to be maximized. And again, this is just the tip of the marketing opportunity iceberg.Don’t you agree?
Being A Successful Entrepreneur Allows You The Opportunity To Be Extremely Pro-active!
Ladies & gentlemen, is it starting to become obvious, how being an entrepreneur, means constantly taking advantage, of power marketing leverage opportunities!Say yes! Great! Now as is customary during this part of our show.
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Continuously Serve Your Market So They Can Ultimately Serve You!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And help you master your effective communication in marketing skills.
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