Being An Entrepreneur: Means Leveraging Your Current Skills For Maximum Profits!
So have you noticed, being an entrepreneur means, you definitely have to constantly leverage, practically any and every situation?
Especially as it relates to strategically growing your business and or service?Right?
And definitely when it comes to investing your hard earned money.
Case in point: In the beginning, no severely cash strapped solo- entrepreneur/ start up business owner (s),or service providers can afford to settle for a typical one to one return, on their extremely limited capital.
The way a much better funded, deep pocket corporation can, agreed?
So almost instinctively, you will find some creative ways, to s-t-r-e-t-c-h your severely limited cash, no matter what.Right?
Absolutely.And by the very same token. Any and all (extremely marketable) skills you may already posses.
Or you are currently in the process of developing and refining. You will leverage to the absolute hilt.As well you should.And the following example, is certainly no exception.
So What Does Being An Entrepreneur Have To Do With Leveraging Your Current Skills To The Max?
Right out of the gate, your (all too) typical, severely cash strapped, start up entrepreneur, will (initially) do whatever they can, in order to preserve their extremely limited cash right?
And the flip side of the coin is, when and wherever you definitely have to invest your hard earned money.
Into some type of advertising and or marketing campaign, you still look for some proven, unconventional ways, to increase your return on your marketing dollars, correct?
Take for ex: Let’s say you run a Pay Per Click (PPC) ad campaign, since you have to pay so much, (or X) per click, there really is no way to leverage your upfront out of pocket cost.
Because each time a visitor clicks your ads link, the amount is automatically deducted from your account, right?
However, the asset you can and definitely should be strategically leveraging is your ability to write effective (PPC) ad campaigns! Huh?
Because, (by first) developing any level of bankable copy writing skills, it definitely opens the door to several forms, of potential marketing leverage. Both now and in the future.
Aspiring Small Business Owners And Or Service Providers Would Do Well To Constantly Develop Some Type Of Bankable Marketing Skills Of Every Kind!
For ex; as you (and or) your major competitors, develop some bankable copy writing skills. You will have to ability and opportunity to leverage this proven skill, for the rest of your entrepreneurial days.
Whether you use them directly, in your current business and or service. Or if you decide to promote them to other entrepreneurs and or service providers etc.
Take a look at this extremely short list of possible marketing opportunities, for a creative jump start, to get your marketing possibility juices flowing in the right direction.
1.) Potential marketing possibility # one: This first example, represents the absolute top of the food chain of copy writing marketing possibilities.
Which means, for at least 99% of you reading this, it simply will not apply to you!(Now nor in your immediate future.)
You Don’t Have To Be At The Top Of The Food Chain In Order To Profit From Your Current Or Future Skills!
Because, in order to reach this top tier level, of paid hired gun copy writing expert, (like my buddy, seven figure earner, coach Kim Willis), or copy writing/marketing expert Bob Serling.
You’re gonna to need tons of real world, bankable experiences, before the deep pocket corporate types, will enthusiastically pay (more like compete) for your high end copy writing services.
And since becoming an expert copy writer is not your primary goal, there is no need to invest the vast majority of your time and resources, pursuing such a highly unlikely,immediately achievable goal.
Becoming An Entrepreneur Is Definitely A Bankable Skill Within Itself!
2.) Potential marketing possibility # two: As you start to develop, some bankable copy writing skills, you can and are most (definitely) qualified, to (initially) write, some, most or all of your companies, offline sales letters, classified, display, banner and or post card marketing messages etc.Right?
Because the art of written persuasion, can be and is consistently conveyed, through every one of those mediums, seven days a week! Worldwide!
3.) Potential marketing possibility # three: And of course online, you can write the sales copy, for (either) your company/services, and or direct sales page.
Constantly Developing Your Persuasive Copy Writing Is Definitely Worth The Effort!
Or you can write proven copy for (both) banner and solo ad campaigns etc.Or you can create potentially profitable, “how to” problem solving blog or podcast content, to attract and educate, your target audience.
And you can blog as often as you wish to!(Provided you have your very own, self hosted, state of the art, mobile responsive, WordPress blog.)
4.) Potential marketing possibility # four: And of course, as you continually develop your bankable copy writing skills, you can dramatically improve your companies opt in email marketing campaigns response rates.
And doing so, means you’re earning more from your current and future email marketing campaigns, for a fixed monthly cost, to use a reputable, state of the art, paid email service provider.
Your Entrepreneurial Skills Can And Will Serve You Your Entire Lifetime!
5.) Potential marketing possibility # five: As you develop the ability to (consistently) write, any type of bankable, persuasive copy.
You can then invest more on your front end ad/marketing campaigns, because it will ultimately lead to even more, long term back end marketing possibilities!
Meaning, as your copy for your Pay Per Click (PPC) ad campaigns, start to become more effective.
It definitely makes economic sense, for you to pay more upfront, per click, in order to strategically maximize the (all important) back end of your sales funnel or funnels!
The More Persuasive A Copy Writer You Become The More Previously Closed Doors Of Opportunity Will Begin To Open For You!
6.) Potential marketing possibility # six: Piggy backing off the last, (extremely) powerful marketing concept just presented.
As your persuasive copy writing skills gradually improve. And you’re starting to routinely generate more positive responses from it.
No matter which particular mediums you happen to be using at any given time.
(It only makes sense, to give away a little bit more on the front end (of your sales funnel), in order to maximize your long term profits on the (all important) back end of your sales funnel!Don’t you agree? 
)
Being An Entrepreneur Will Force You To Either Continuously Grow Or Stagnate!
7.) Potential marketing possibility # seven: And last but certainly not least!Ladies & gentlemen, as your persuasive copy writing skills in particular, and your overall marketing skills gradually improve in general.
Right within your (immediate) local community. There are literally tons of untapped, creative marketing opportunities or possibilities, for you to monetize your newly acquired skill(s.) To some degree or another!
Case in point: You most definitely, can creatively barter your copy writing and or overall marketing skills, with other local small business owners, and or service providers, to help them increase their overall gross front or back end profits.
There Are Literally Tons Of Non Traditional Ways For You To Generate brand New Prospects And Or Customers!
In exchange for them, continuously mentioning your company/service,on their blog,(by way of your market tested banner ad.)
Or in their off or online, email newsletter.Or their physical offline mailings, to their best customers and or clients etc.
Or they could provide your company with their unused classified and or display ad credits etc.Are you starting to see and appreciate, some of the real untapped marketing possibilities here? I sincerely hope so!
Being An Entrepreneur More Times Than Not Simply Means Creating Your Own Opportunities!
And of course, the mere marketing surface is barely being scratched! That being said, are you (finally) starting to appreciate, how and why, being an entrepreneur, means leveraging your current, or newly acquired skills to the max? Great! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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