(And Build Rock Solid Relationships As You Go!)
Have you also noticed that most of the people you and I know and love. Who into fitness to any degree.
They sort go all in, more times than not. Have you also noticed this too? I mean they also tend to eat right. Exercise regularly.
Read books, watch educational videos. As well as frequently hangout with other likewise-d individuals, agreed?
And so it goes with successfully growing your business and or service ladies & gentlemen. You and I have to systematically leverage your business assets and or resources. Don’t you agree?
Scaling Your Brand Can Definitely Be Done In Various Strategic Phases!
Notice the featured image with this particular blog post. Those individuals seem to be into, correct? Now for just a moment.
Imagine this is your independently owned yoga studio. The odds are awfully good. These extremely dedicated individuals. don’t or won’t stop with merely taking classes, agreed?
Enter a local start up and or already established chiropractor. Suppose they invest in a few of these classes. Just to get a feel for how swell the classes are run.
And how attentive to the needs of the participants. The instructor(s) are. And after to getting to know both the owner(s) and instructor(s.)
They make the following offer. Each student customer who pre- signs up for multiple classes up front. No matter what classes/sessions they are.
They automatically qualify for either a free or at cost chiropractic session. Valued at X. They/you offer it at your actual cost. (If your industry or state prohibits you from giving them away free.)
The main point being. A steady stream of potential 1st time customers constantly get exposed to the chiropractors services. For virtually pennies on the dollar, correct?
Just Be Ever Mindful That Strategically Building Momentum Is Definitely An Overnight Thing!
Think of the long term lifetime customer value metrics. From the continuous exposure to these brand new potential 1st clients for the chiropractor.
They could make sure they make the services available at a discount. To the yoga studio owner(s.) As well as all of their current and future full or part time employees, correct?
The yoga studio owners current and future vendors too. Afterall, the chiropractor is investing very little upfront for customer acquisition, correct?
They could generate both video or written testimonials. Repeat customers. As well as their fair share of extremely low cost referrals. In fact, just depending on how successful this particular strategy is.
The chiropractor could use the local, independently owned yoga studio customer base. As a way to just pay for any traditional advertising they may do in local throwaway guides.
Or to test various traditional ad campaigns etc.
Start Seeing And Leveraging The Potential Marketing Or Promotional Advantages Your Major Competitors Clearly Don’t See!
There really is a whole other side to look at. Which you and or your major competitors will discover very shortly in part two, okay?
See you then. For now. Can you think of some simple ways. You can and definitely should leverage your business assets? I sincerely hope so!
Just Try To Get And Remain Open To Your Various Untapped Marketing Possibilities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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