(Or Are You Strategically Creating Memorable Customer Experiences!)
Any entrepreneur with indirect or direct access to capital can write checks for outrageously, hit and miss expensive advertising, right? (At least for a little while anyway.)
But in the end. Right after you and I run a series of traditional advertisements. The general public quickly forgets about us. And their extremely short attention span is temporarily diverted elsewhere.
On the other hand ladies & gentlemen. Whenever you and I and or your major competitors strategically go about creating memorable experiences. This helps you inexpensively and systematically take things to the very next level or two. Don’t you agree?
Entrepreneur Get Strategic About The Specific Types Of Lead Magnets You Create!
So what immediately comes to mind whenever you hear the term lead magnet? Hopefully a lot of things. Like a PDF (Portable Document File. ) Or maybe a webinar recording or an MP3 recording. An ebook or cheat sheet etc, right?
For sure any and all of those are successfully being used as effective free opt in email list building giveaways. And plenty of multi six, seven and eight figure a year earners.
Have built massively successful businesses using those proven ethical bribes. But “what” about when it comes to systematically building some outrageously positive and memorable experiences for both your ideal prospects and customers?
What type of proven lead magnets are you at least inexpensively testing ladies & gentlemen? This just might be one of those rarely tapped areas where some massive growth is just a few strategic A/B split tests away. Don’t you agree?
Knowing Your Numbers Definitely Helps You Out Promote At Least Some Of Your Major Competitors!
Strictly for hypothetical marketing illustration purposes only. Let me share with you or your major competitors. An incredibly simple illustration or two.
Of how and why having a realistic idea of what your ideal customer or prospects total lifetime customer value metrics are. Can and definitely will make a world of difference to your overall bottom line gross profits.
Case in point. Imagine you own a single location, non franchised mom & pop local bakery business. And one of your local vendors/suppliers.
Provides X number of bags of sugar each week. And you or your major competitors discover they currently have a total of 13 full and part time employees.
Your business potential gross profit math immediately tells you. (Or it definitely should entrepreneur!) Those 13 or X number of locals each know a bare bones minimum of 25 other locals, correct? (13 x 25 = 325 other locals.)
And typically 30 or X% of them can usually be converted into 1st time customers within 30 or X number of days or less. 325 x .30% = 97.50 or 97 potential 1st time customers as a practical matter.
This Is How And Where The Long Term Compound Effect Begins You Create Exponential Long Term Growth! (For Literally Pennies On The Dollar!)
And remember this is engaging with just one relatively small, local vendor and or supplier! 😀 You and or your major competitors haven’t even begun to factor in the long term social media marketing possibilities, correct?
Nor have you truly benefited from any sort of long term, positive word of mouth or mouse buzz. 😀 Hopefully this incredibly watered down example. Has opened you and or your major competitors marketing eyes.
Incredibly wide. To “what’s” definitely possible. Would you not agree? So my friend I ask you again. Entrepreneur are you just wasting a fortune running outrageously expensive advertising campaigns?
Or are you steadily and strategically building rock solid relationships!
Why Keep Wasting A Fortune On Hopelessly One Dimensional Ad Campaigns?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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