Entrepreneur are you familiar with the marketing phrase “re-purposing your content?” You seem to hear that a lot these days. (And for good reason.) Anyway, strategically re-purposing your current and future content, is an absolute must, if you’re serious about developing and utilizing a proven long term content marketing strategy.
As a strategy it provides several bankable benefits to you! The remainder of this article will layout, at least five such extremely powerful-long term- money making benefits. Provided (of course), your savvy enough to embrace them!
Five Reasons Why Re-purposing Definitely Should Be Part Of Your Long Term Content Marketing Strategy!
This strategy can and will dramatically lower your traditional upfront out of pocket costs! And (hopefully) as you read these five long term (potential) money making benefits, they will stimulate your creative juices!
1.) Benefit # one: Entrepreneur, consider this, once you do your detailed (and time consuming) research once, the results of your due diligence can (and should be) leveraged over several future content marketing strategy projects!
2.) Benefit # two: You can (obviously) convert your blog post into a (single) or multiple downloadable podcast series.
3.) Benefit # three: You can and should convert your blog post into a single or “how to” educational video series.
4.) Benefit # four: You can easily generate traditional marketing leverage, simply adding a link to some of your other other online content, and thereby increase your overall productivity, for less!
5.) Benefit # five: Entrepreneur, even though you’re hard at work creating all of this extremely valuable content, that’s being featured prominently on your state of the art WordPress blog, guess what?
Some of your most loyal current (and potential future) customers and clients, would prefer to receive their content via different formats such as video or audio etc. So by you strategically re-purposing your extremely valuable content and making it readily available in these other formats, you can and will create more priceless marketing leverage, for literally pennies on the dollar!
This my friend, is just a small sample of the many potential benefits that are available to you, once you make content re-purposing your content, an integral part of your long term content marketing strategy. Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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