You really can improve conversion rates simply by doing these three simple things!
Remember in part two of this series about how to improve conversion rates, you discovered that anytime you add a graphic (picture) of your free lead generating giveaway, that it should look a short concise, simple read?
You Can Improve Conversion Rates Without Turning It Into A Major Time Consuming Project!
Here’s another way of looking at the psychology of that situation as well.
Suppose you volunteered to do a filing job, and you were two choices, in room A was simply a ton papers scattered all over four separate desks.
And you were asked to dig through them, then after you found just seven specific documents, them file those seven documents alphabetically.
Or room B, simply had two tiny folders on a desk, with no more than ten documents in each of them.
And you were asked to simply find a ton of three specific documents, then file them alphabetically.
Honestly, of the two tasks, which one (on the surface) anyway, seems like the simpler task to accomplish? Precisely.
And so it goes with your first time online visitors. They’re looking for (initially) something they can dig into right away, and hopefully, pick up some quick answers to what concerns them.
Shorten Their Distance To Their Solution And You Improve Conversion Rates!
So don’t scare them off by bombarding them right off the bat! Let them get their toe in the water first. Case in point. You’re here to discover some fast proven ways to safely increase your profits by at least 25% (or more!) in the next 90 days or less,correct?
That’s why you’ll want to read (asap) the free nine page special report on exactly how to do that correct? So grab your free report on powerful back end marketing now!
It’s a fast (and oh so) profitable quick read. And besides, you’ll discover how the ultimate insiders do exactly what it is they do!
Now let’s quickly discuss something before you decide to send an email. You’re wondering what about, all those generic training platforms (that will remain nameless!), that advocate their paid members market (their) market tested problem solving “generic” lead capture pages.
You’ve seen them, they’ll ask the visitor to opt in to get this 30-90 free training on subject X.
Here’s the inside scoop, only the really experienced marketers that know how (or pay someone else) to develop another lead capture and offer something else first to get the visitors on their lists, consistently make any real money!
You know why? Because the savvy marketers avoid looking like just another (amateur) me too marketer! Because after thousands of web surfers keep seeing the same old, same old!
It loses it’s overall effectiveness! It’s like school kids hearing a fire alarm ring everyday at a certain time, after a while, they tend to simply block it out! Plus, remember, when those generic lead capture pages were originally tested, they’re wasn’t thousands upon thousands of affiliates using them!
Which meant, they was a whole lot less exposure to them! Welcome to the real world!
Do These Three Simple Things And You Improve Conversion Rates Now!
1.) Strategy # one: If you’re thinking about creating your very own free lead generating special report and or free audio giveaway etc. Make it short and concise! use power benefit orientated main power headlines like “Short 5 minute video finally reveals blank! Or something like free seven page special report finally reveals the # one reason why blank! Or something like free 17 minute audio finally reveals the easy way to blank!’
In other words, initially short and sweet! Hit their hot button(s) and tell them they can get instant relief now!
2.) Strategy # two: Now this next proven tactic will sound counter intuitive to the misinformed. But here it is. Fix your customers and clients problems, as it relates to your business, product or service, asap.
And you’ll improve conversion rates. Huh? Meaning- whenever your at fault for the misstep. Fix it asap! Whether you temporarily lose money or not! Because over time, those satisfied customers and clients will positively sing your praises all over social media!
And that will lower your out of pocket cost, while simultaneously increase your gross profits!
3.) Strategy # three: And finally….once again, it’s back to basics here.
Analyse your business and you’ll quickly discover that (like) everybody else in business, that’s successful. The 80/20 rule is alive and well. meaning- it’s the 20% of your valued customer/client base that’s consistently producing (at least) 80% of your revenue!
So allocate more resources to servicing them. or to say it another way; identify your best selling products and services (including) your affiliate products and services, and allocate more resources to them asap!
And by the same token, (two extremely critical points here!) Identify your worst performing products and services and (consistently) poor performing employees/associates and get rid of them asap!
You’ll quickly free up much needed capital, reduce unnecessary overhead! Plus, you best employees/associates will have valuable to devote to your best customers and clients, as well as, have more free time to dedicate to further improving your best performing products and services!
That in a nutshell entrepreneur, is how you improve conversion rates!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
