Direct Mail Examples- Introducing Seven Little Known Factors That Could Ultimately Determine If Your Direct Mail Marketing Campaign Will Succeed!
Have you ever loaned money to relative or friend?
Practically everybody has at some point,correct?
As a result, would it be a stretch to tell people that your in the banking industry?
The point being, just because you may have mailed a few non tested, postcards or sales letters and consistently lost money, doesn’t mean you’ve properly used low cost, high powered mega proven direct mail marketing the correct way.
With that as a back drop, the following direct mail examples are designed specifically to demonstrate to you, seven little known (yet) extremely powerful benefits you can expect, once you learn the correct way to use direct mail to strategically grow your business.
Introducing Seven Powerful Benefits To Consistently Using Direct Mail To Help Strategically Grow Your Business…
The first thing you have to realize is this; the main reason that far too many small business owners consistently lose money using direct mail (especially) when it comes to using inexpensive postcards.
It’s because your marketing sequence is out of order. Huh? You’re trying (in vain) to use a teeny tiny postcard with an extremely limited amount of space to try and convince a complete stranger to use your product or service.
Which in essence is the same as bumping into a complete stranger at the mall during holiday season (and) after only fifteen minutes of casual conversation, proposing marriage! A totally insane approach, would you not agree?
It’s Best To Use The Extremely Limited Space On A Postcard Mailing To Contact Your Existing Customer Base And Not Solicit Complete Strangers…
Instead of using that limited space to try and sell a complete stranger, here are three much better ways to maximize your profits using inexpensive postcards to solicit non customers.
A.) Use it to invite them to (either) call your national toll free number (or local number) to schedule their free 15 – 30 minute one on one power consultation with either you (or) one of your trained expert specialist.Or they can refer it to a friend and receive 10-25% off their next or first purchase.
It’s for an extremely limited time and it’s a blank dollar value! (Ex; it’s a $75.00 value!
B.) Or they can use it reactivate an ex customer to (either) come back to your physical store or to visit your special lead capture page (in order) build your opt in email list and enter your free monthly drawing.
C.) Or to congratulate them on some special person event like, celebrating a wedding anniversary or birthday etc.
Here’s A Quick List Of Seven More Powerful Reasons For Using Inexpensive Direct Mail To Strategically Grow Your Small Business….
Benefit # one: That tiny postcard (unlike) a sealed envelop, doesn’t have to be opened in order to be effective.Which makes reading it and (hopefully) responding to it, up to 500% more likely!
Benefit # two: Because your resources are extremely limited, you can easily track your responses by coding your mailings in some way so that you know what your final tally really is.
Benefit # three: You’ll typically know 80% of your response totals within three -five business days after you send them out. Because typically the high majority of the ones that are going to respond, typically do so within that given time frame.
Benefit # four: You can inexpensively and strategically target and follow up with your best customers/clients and or inexpensively follow up with new prospects.
Just A little Bit Of Creative Marketing Can Go A Mighty Long Way!
For ex: suppose you run a high end upscale Mom & Pop appliance store that sells flat screen TV’s and other fancy appliances etc.
And let’s also say that 100 of your subscribers on your offline database of 1,000 subscribers, they just spent over $500 dollars on their last purchase, within the last six months or so.
By segmenting your list, you could postcard mail (only) those 100 of your best customers and invite them to a special VIP Members only blowout sale, that’s closed to the general public.
But tell them, they’ll receive 40 (or X%) off any purchase over $500 dollars, if they bring at least two new people (over 18 years old) ,that are not current customers or they can receive 20% off any purchase (no minimum) purchase required.
Building Your Business Is A Whole Lot Easier When Leverage Your Current Customer And Or Client Base!
Just for bringing at least two new potential first time customers over the age of 18 years old.
Benefit # five: You can benefit from incredible marketing leverage via an inexpensive postcard, (when) you roll out your best market tested postcard to your list as opposed to your sales staff (speaking) with each individual customer and or prospect.
Benefit # six: When you strategically use your postcard mailing to induce new prospects to either visit your website, and join your VIP opt in email/mobile marketing list, in order to receive a ‘special one time only’ new customer discount of 25-50% off their first purchase.
As opposed to merely just buying from you vs one of your major competitors, you greatly increase the chances they’ll take you up on your over the top offer.Don’t you agree?
Inexpensive Direct Mail Campaigns Lets You Advertise Your Business Without Risking The Farm!
Benefit # seven: Last but certainly not least. Say your business is an extremely high end upscale jewelry store.
If your best customers ‘total customer value‘ is (say) ten grand over a five year period. Then it should be pretty obvious that you can easily afford to send them 5-12 inexpensive postcards per year and still do okay. Agreed? 😀
It should be pretty obvious why inexpensive postcards can and should be an integral part of your overall marketing mix, correct?
And also, these proven direct mail examples, should serve as a jump start, to your very own marketing creativity. Don’t you agree?
Q.) Going forward, how will best implement your postcard direct mail marketing strategy?
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