Is the low cost of social media marketing costing your business?
As you previously discovered in part one of this series, the low cost of social media marketing might be more of a burden on your small business and or service than you (currently) really appreciate.
Because without a doubt, if your business isn’t currently actively using some form of social media, your missing the boat big time my friend.
Case in point ; as most of you already realise, during a nagging (ongoing) recession, both businesses and consumers recognize that they need to become more flexible and adjust.
And likewise, job seekers also need to recognize how they need to become more creative in order to jump start their working careers.
How The Low Cost Of Social Media Marketing Can Lead To Big Long Term Profits For Your Small Business!
You must realise that in this current (recession dragging) economy, there are an absolute ton of men & women looking for jobs, that have a ton of social media marketing skills (in general) and facebook marketing in particular.
And with the economy sort of being in the crapper, you as a savvy employer can (and should) proactively reach out to them and offer them the opportunity to work for you and your network of employers (more on that powerful concept) later on, so stay tuned for that.
During an extended bad economy, both employers and employees recognize the need for flexibility. Which means, as a savvy employer, you can offer more part time (high paying) 100% commission only work projects to recent college graduates and a whole lot more of them will be open to it, just because nice cushy salaried positions are a lot more harder to come by during a recession.
But here’s the real kicker to this particular type of long and short term employment strategy. First and foremost, as a potential employer, you may not have to offer these potential job applicants (initially anyway) your standards benefit package.
Plus, by employing them on a 100% (high paying) part time (that may) eventually lead to full time employment status. You can really tap into their creative marketing side.
Because these potential job applicants totally get and understand social media marketing in general and facebook marketing in particular.
Why not hire them on a part time 80-100% commission only basis, and allow them to build your social media marketing campaigns.
They understand how to build highly effective fan pages (as well as) quickly increase your friends base to the current maximum levels, without violating any of facebooks current terms and conditions of service policies.
You Can Hire 100% Commission Only Part Time Employee/Associates And Allow Them To Be Your Social media Marketing Consultants…
There are tons of unemployed or under employed men & women that totally get facebook. They’re on the site daily, adding friends, tweaking their fans pages and basically using social media to share tons of information with friends, family and the world.
So why not allow them to do the exact same for your cash starved struggling small business and or service, on an 80- 100% commission only basis.
You could probably contact one of your college/Universities graduate programs and arrange to address some of the students there, that will soon be trying to earn a living and start paying off some of their accumulated debt.
Offer the savviest and most entrepreneurial among them, the chance to put their social media skills to work for your business, on an upfront trial 90 day basis.
And pay them basically just above minimum wage (to start) however, based on the results (new profits) they generate for your business, (you agree upfront in writing) to pay them 25% of the additional long term profits they generate.
In fact, do you think that other non competing local businesses wouldn’t leap at the chance to attend local offline workshops or purchase three part minute webinars that teach them A-Z step by step, precisely how profit from social media in general, and online marketing in particular.
Let’s say twenty five local companies decide to participate in your 6 week educational series valued at $697 dollars.
You pay your part time commission only social media marketing consultant a grand total of $3,000 dollars for the entire six week course.
That works out to a mere $500 dollars gross per week. Not bad for a partime gig, right out of school, don’t you agree? ($3,000 divided by 6 weeks = $500 dollars gross per week.)
You on the other hand, groosed a mere $17,425 dollars ($697 x 25 local companies) = $17,425 dollars. So you can easily afford to pay them, plus rent the classroom and advertise the course etc.
You’d also have enough left over to send your social media marketing consultant to the top educational workshops around the country in order to to equip themselves with the very latest cutting edge social media marketing strategies and techniques.
Plus, they could start speaking at certain events and alow them to keep 100% of the commission only consulting fee income they receive as a direct result of speaking at the various conferences.
Obviously, there are any number of creative ways that you may decide to take advantage of the cost of social media marketing, to help you grow your business.
These were just a few marketing ideas to help jump start your very own creative juices. As always, if you got any value out of this post, please Digg or tweet this. Thanks!
Also, be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
