Why Your Cash Starved Small Business Has To Avoid This Major marketing Mistake!
So it’s definitely not a stretch, to say, most extremely cash starved, and or severely resourced challenged small business owners, and or service providers, can ill afford to constantly leave untapped marketing opportunities on the table! Right?
And needless to say, they can also, ill afford, not learn ‘how to’ effectively, tap into potential money making opportunities, which by and large, in one form and or another, present themselves on a daily basis!
That wouldn’t be very smart and or efficient, now would it? So needless to say, there is a pretty good chance, (if they or you!), are consistently repeating this all too common, marketing mistake!
It’s probably because, they don’t readily perceive their day to day actions, as being such!Correct? Absolutely entrepreneur!
And that’s why, unless and or until, they (or you!) are made aware of these three, all too common, major marketing mistakes! You and they, will just keep repeating them over and over! And steadily leave a ton of money on the table, for your major competitors, to eventually come along and claim it!So let’s not go there! Agreed!
So What Exactly Is This Major Marketing Mistake Your Severely Cash Starved Small Business And Or Service Definitely Needs To Avoid?
First of all right out of the gate (entrepreneur), hopefully, you do fully recognize, and appreciate, your extremely cash starved and resourced challenged, small business and or service, no matter ‘how’ small your current, on or offline advertising, and or promotional/marketing budget is.
Just like the fortune 100 and or fortune 1,000, you basically have, prospects, customers, VIP customers & clients, repeat customers and or clients, and ex- customers and or clients! Do you not?
And even though you probably know and already realize this critically important fact, consciously, in terms of the effective- day to day- running of your business/service, you’re not putting proven systems in place, in order to monetize these all too common business realities! Huh?
Not your heads cadets, because it’s true!
Your Proven Entrepreneurial Skills Cannot Replace Effective Systems And Or Battlefield Tested Marketing Strategies!
Case in point, let’s say you run (some type) of upscale (offline) retail store, which is located in a extremely popular mall. Which means on any given day,(whether) you actively advertise and or promote/market your business or not.
Just because you’re located in the mall, right next to an extremely popular, non franchised hair salon, you average about 150 unique first time visitors a day!
And seeing ‘how’ your business is open seven days a week, and 12 hours M-F, but only 9 hours, on Saturday & Sunday. And actually closed Xmas & New Years Day!
And of course, they can (and definitely should!) visit your state of the art WordPress website, with a blog component.
But here’s the point, ladies & gentlemen, ‘why’ in the world , aren’t you and or your properly trained staff, not constantly monetizing, the following, three all too common marketing mistakes, at least 85-90% or more, of cash starved small business owners, and or service providers constantly make!
1.) All too common major marketing mistake # one: My friend, you are absolutely blowing, a golden marketing opportunity, each time, a brand new walk in, potential first time visitor enter your doorway!
You and or (your properly) trained staff, after establishing some sort of rapport, should immediately ‘discover’ if this is their very first (or second!) physical visit to your store!
And if it is, tell them, you just wanted to be darn sure, they got their extremely time sensitive, (date stamped!) VIP brand new customer, discount coupon!
Because it’s good for the next ten days only! And they can save 20% off any purchase, with absolutely no minimum purchase requirements!
But, they automatically save, an additional 15 (or X%) off, whenever they bring a brand new first time customer with them to your store!(Just be sure and strategic price test!)
Entrepreneur Your Extremely Cash Starved Small Business And Or Service Is Waiting For You To Spearhead It’s Future Growth!
2.) All too common major marketing mistake # two: Entrepreneur, (going forward!), simply as a matter of systematized protocol!
As your new first time customer approaches your check out counter. You (and initially) your very best trained sales associates, point out, simply by joining your VIP opt in email and or mobile marketing list right now! Meaning today!
They automatically get an extremely time sensitive, VIP brand new customer only discount coupon, which they can prove they received via their smart phone, on their very next visit!
They automatically save 20 (or X%) off any purchase under $30 dollars, or 35% off any purchase over $60 (or X) amount of dollars!Do whatever you need to, in order get a certain percentage of your first time visitor customer/clients best email address/ mobile marketing contact info!
Because your long term follow up efforts going forward, are now limited to a relatively small one time monthly payment, for your state of the art, paid email service, and or mobile marketing service provider!
Savvy Entrepreneurs Know Effective Lead Generation Is The Key To Future Long Term Growth!
3.) All too common major marketing mistake # three: My friend, since you’re currently located in an extremely popular mall, full of at least 200 or 250 other profit seeking stores!(In that one mall alone!)
There is an extremely good chance, at least 5 or 10% of those other stores, and or service providers,(or more!) which are non competitive to yours, has newly acquired customers, and or VIP repeat customers and clients, which they invested a pretty penny to identify!(And hold on to!)
Their customers and or clients, are a very good match for some of your very best customers and or clients! (And vice versa!
) Here’s where a little strategic cross promoting, and or joint venturing, can help both of your businesses grow!
For literally pennies on the dollar!Let’s explore more, nitty gritty ‘how to’ details in part two! Okay? But for now, hopefully you can appreciate, ‘how’ these three, all too common, and potentially deadly marketing mistakes, are costing you cash starved small business, and or a service, a potential fortune! Correct? Great! See you in just a little bit in part two!
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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