Can You Believe A Company This Successful Would Actually Overlook This Kind Of Marketing Leverage? Part Two
As you previously discovered in part one of this about mega successful corporations like the NFL, occasionally miss key untapped (long term) marketing leverage opportunities!
Which also means, without a doubt the rest of us are surely missing the boat (big time) every once in a while too!
In this special follow up post, you will discover three more incredibly simple ways that (both) you and the NFL, ca start to systematically capitalize off them going forward!
Which Actually Comes First? The Marketing Leverage Or The Proper Mindset?
Okay, let’s be crystal clear here! The NFL, (without a doubt) is doing just fine when it comes to generating billions of dollars in annual revenue! The real purpose of this two part blog series, was (and is), simply to demonstrate, that if they’re routinely stepping over (literally) hundreds of millions of dollars in additional revenue, and they’re already totally successful!
Then the rest of us (myself included!), can and should learn an extremely valuable lesson about strategic money making 101! That said: Before the actual profit can start systematically rolling in, your mind has (first) got to be open to all the possibilities, for that to actually happen!
Take a look at three more incredibly simple (overlooked), long term potential profit possibilities the NFL, NASCAR or MLB might easily tap into! To the tune of hundreds of millions of dollars more in annual revenue!
Three More Incredibly Profitable Ways The NFL Might Not Be Getting All The Marketing Leverage That They’re Entitled To!
(And What Actions They Can And Should Take Right Now In Order To Change That!)
First off entrepreneur, did you know that as of the 2011 entire NFL season, that a staggering 16,883,310 hard core fans attended games! let that incredibly staggering number sink in first! That’s sixteen million, eight hundred, eighty three, three hundred and ten people! Wow!
okay, lets suppose that only half entered the “free drawings” that each team offered each week, at every stadium throughout the entire league. Ladies & gents that’s still pretty substantial opt in email list of (drum roll please!), 8,441,655 opt ins! Can you say kaching! Which brings us to all important strategy # one!
1.) Untapped marketing leverage strategy # one: Entrepreneur, you’ve heard it said that, on average, about one percent of your opt in subscribers are actually ready to buy, (provided) you make them an “irresistible offer!”
That said, perhaps the NFL should offer the opt ins, the chance to purchase any two authentic NFL jerseys of their choice, (meaning) they can choose any two teams that they want!
And since they would normally retail for $100 each (or thereabouts!) Offer any two authentic jerseys, plus 1st class priority shipping for just $47 dollars total! If just one percent of 8,441,655 opt in subscribers take advantage of this “irresistible offer!’
That means, 84,416 super NFL fans, just added a quick infusion of $3,967,552 in cash! Yep! And that’s only if a measly one percent spent just $47 dollars! just for giggles, multiply 47 by four percent of 8,441,655 opt in subscribers!
2.) Untapped marketing leverage strategy # two: Next, what if the NFL, does a strategic joint venture with one of the cable or satellite providers of their NFL packages! And Sports Illustrated!
And the NFL just takes a 25% affiliate commission, on that all important first sale, and a lifetime 10% affiliate commission on all future recurring sales! Hello!
(Note: This one incredibly powerful concept alone is easily worth an additional 50 plus posts! Plus, potentially worth hundreds, if not billions of additional long term dollars to the NFL, NASCAR or MLB!)
3.) Untapped marketing leverage strategy # three:And finally, here’s a really cool wrinkle to consider. Let’s face it, not everybody is going to attend an NFL game,correct? Some simply can’t afford it!
So on Saturday night, or a day or two before each game. The NFL will email all it’s (ever growing) VIP subscribers! And make them of any and all unsold seats for every game! And offer the seats on a (first come), first served basis!
Meaning- anyone that has access to a credit,debit or Paypal (and or merchant account) of some kind, can buy as many tickets as they want! For any regular season game that they want!
Plus, for every person that takes advantage of this offer, they automatically get entered into a “free drawing”, where they get a chance to win season tickets to all the remaining games for which ever particular team that they purchased the tickets to!
And each week the NFL will send that weeks guaranteed winners, email notification of their prizes! Hopefully, you can see this is literally the tip of the proverbial marketing iceberg!
When it comes to effectively tapping into their marketing leverage treasure chest! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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