So what’s the last really good book that you’ve read on marketing? Or what about the last really good on or offline workshop that you’ve attended on marketing?
Have you ever stopped to consider “how” watching the nature channel can help improve your marketing awareness? Seriously!
For example; if you watch the nature channel you will positively be blown away.
By this one particular approach that these extremely savvy, tiny little birds take.
In order to strategically use, proven effective “take no prisoners” , go the extra mile customer service.
As an incredibly effective marketing tool.
Case in point. Picture an extremely hot and practically unbearable day on the Sahara desert.
And practically every type of animal is down by the lake trying to cool off! Because it literally is over 100 degrees in the shade!
So there’s everything from the lion, elephants and these extremely dangerous hippos. And truth told, while the lion may indeed be the “King of the beasts”, those hippos in reality are far more potentially dangerous and deadly!
But the hippos venture into the water and everything except a certain portion of their back is submerged in the water! And those pesky mosquitoes are simply having a field day as a result!
Entrepreneur, believe it or not. Right here is the makings for a potential customer service marketing goldmine! As you will shortly discover!
So What So Called Extremely Valuable Marketing Lesson Can Some Tiny Little Birds Possibly Teach You That’s Worth Learning?
Here’s the deal! The hippos (and the others animals as well), while desperate for immediate relief from the unbearable heat.
They’re also desperate for some major relief from those pesky mosquitoes having a field day, making themselves at home on the hippos exposed backs!
So along comes these extremely marketing savvy tiny little birds with a proposed solution! (I don’t know maybe they strategically place big neon signs all along the beach that say'”Got a problem with pesky mosquitoes?” Want the problem gone fast?”) Something like that?
Just rush over www.weeatthosepeskymosquitoesforyounow.com! (That’s we eat those pesky mosquitoes for you now dot com!)
And opt in for our free seven page special report and VIP, new customer only time sensitive 25% off for the entire summer only discounts coupons! Hurry because this is an extremely limited offer!
The Bottom Line Is You Have To Strategically Market And Promote Your Extremely Valuable Products Or Services!
So the hippos and the others animals quickly held over to their smart phones and tablets and opt in to get the report to read later! But really to get that VIP new customer only, 25 (or X% off) “mosquito elimination”discount coupon!
And the tiny little birds choose the top five or ten most influential hippos on the beach and climb on to their backs and start feasting on those mosquitoes asap! See “how” they’re filling an unmet need or gap in the market place?
Next, as an extra special unadvertised bonus! They inform the hippos that just for personally recommending and introducing them to other hippos and animals with similar problems
They’ll gladly throw in a free deluxe teeth cleaning at no additional cost!
Leverage Your Current Customer Or Client Base Into Even More Long Term Gross Front Or Back End Profits!
Which is normally an X dollar value! You think those hippos (aka) large companies aren’t up for some extremely valuable free bonuses, just for providing some form of testimonial and or personal recommendation for your cash starved small business! (You’d better believe they are!)
Now the tiny little birds simply go from referral to referral, instead of wasting tons of money on banner ads on extremely popular hippos sites.
Always Be Prepared To Go The Extra Mile Or Two For Your Ideal Prospects And Or Customers!
And all that other outrageously expensive traditional advertising hooey!
And that’s the basic marketing lesson those tiny little, (yet) extremely savvy birds can definitely teach you! But now; let’s take it one tiny step farther in the marketing chain of events. Huh? Let’s quickly discuss..
The Seven Big Benefits To Marketing To The Influential!
As previously mentioned, since there are literally tons of animals, (translated) potential prospects searching online) at the lake trying to cool off in various ways!
These tiny little birds, that are extremely marketing savvy BTW!
They pick out the seven to ten most influential hippos that joined their list, that have the most influence within their respected industries and or circles of influence, and here’s what they do!
Meaning: as extremely savvy bloggers/marketers, we should be doing the same!
Introducing Seven Proven Ways To Finally Gain Some Much Needed Traction With The Major Influential Big Wigs Of Your Particular Niche And Or Industry!
1.) Proven strategy # one: First and foremost, the tiny little birds will follow the seven to ten most influential hippos on twitter and other relevant social media platforms!
2.) Proven strategy # two: Next; they’ll head over to the hippos state of the art WordPress blog, and start consistently reading their post and leaving relevant and helpful comments!
3.) Proven strategy # three: They will consistently share the hippos content as well! And after a short while the hippos will definitely take notice! Wouldn’t you?
Remember Not To Be An Island! (And Stop Trying To Go It All Alone!)
4.) Proven strategy # four: They will consistently write positive reviews (whenever appropriate) about the hippos specific products and services, and point out the pro’s & cons.
(And don’t go over board with the positive flattery! Just keep it real!)
They will point out how the hippos freely roaming about the desert keeps those pesky humans from further encroaching on their natural habitats!
Be A Perpetual Giver Not Just A Taker!
5.) Proven strategy # five: They will consistently link to the hippos content whenever they publish fresh content on their own growing blog!
6.) Proven strategy # six: They will reach out to the hippos, (and their community) in general, to see how they can genuinely be of more service to the hippos!
7) Proven strategy # seven: And finally… when they connect with the hippos and other animals via social media, they always look for something in their bio that they can relate to and post and consistently tweet about it!
The Faster You Build Rock Solid Relationships! (The Faster You’ll Increase Your Income And Influence!)
In other words, they will start to slowly and methodically build rapport with the hippo! And so it goes with you and I as well!
This is the exact same “relationship building blueprint” that has taken virtually unknown tiny little birds, and transformed them into the likes of blogging heavyweights such as Adrienne Smith (aka) “The Engagement Superstar!
Or mega blogging rock star Ryan Biddulph of bloggingfromparadise.com fame.
And if it’s good enough for both of my rock star Coaches and Mentors! Entrepreneur it’s definitely good enough for you and I! Don’t you agree?
Well then. That’s the incredibly powerful marketing lessons those tiny little birds can teach you and I! Any questions?
Make Take No Prisoners Style Customer Service Priority Number One! (And You’re Definitely Off To A Very Good Start!)
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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I love bird and animal stories, so of course I loved this post! Even if I don’t know what kind of birds they are. (Inquiring minds want to know, don’tcha know!)
We can learn so much from our furry and feathered friends. But you are a master at drawing parallels and analogies out of just about anything! As a writer, I have much to learn from you.
That is so true Willena!
And like you pointed out, they can communicate a ton even without speaking
a word!LOl!
And besides, a little humor every now and then to get your
point across is no such a bad thing!
And thank you so much fo that truly awesome compliment!LOL!
Much appreciated as is your continuous support!
Mark, each time you amaze me!
I love it. You have taken a simple method of “Word of Mouth” as being the best solution to marketing anything!
There is nothing else to say. You have said it all and this is a powerful article. Simplicity at it’s best.
Thank you for continued delivery of solid usable content. Mark, you are one of my favored writers. Keep me motivated as you have been!
Thanks for that awesome compliment William!
And yes word and mouth advertising good or bad is the most desired!
So I thought I’d attempt at a little humor to make the point the as well.
Thanks for your extremely kind words of encouragement and for your continued
support my friend!
I definitely appreciate both!
And let’s both strive to make 2015 and beyond some of our best moments!
Hi Mark,
I really enjoy reading your titles. I generally can’t find any possible comparisons sometimes and I just have to read it to find out!
Great job with this post and I couldn’t agree more with “be a giver not a taker!”
Naomi
Likewise Naomi!
Yea, we both know that a really intriguing headline is worth more than worth it’s weight in gold!
It can attract your specific target market in droves!LOL!
Because as you pointed out, if you can pique their interest, they’ll definitely click a link
or opt in or whatever to get the answer(s) we all crave!
And sometimes a little humor helps get your point across!
Thanks a bunch for your continuous support Naomi! I truly appreciate it!
And I really enjoyed your reading your last post! That thing was packed with a ton
of value!
Hey Mark,
I agree with Yorinda, you always share the best analogies when giving us examples about marketing. Hippos, mosquitoes and birds, I was visualizing them all doing their things as I was reading this.
Your points are well taken too and I appreciate the mention. Very flattered indeed my friend. Those tips definitely work though and I know you agree.
Enjoyed the post and thanks again. Hope your year has started off right and here’s to a great one for us all.
~Adrienne
You think you’re flattered!
I look up and here’s my coach and mentor Adrienne Smith (aka) “The Engagement Superstar”
leaving me a comment!
You talk about some exciting stuff! I love it!LOL!
Thank you so much! BTW, I just finished going through your totally excellent blogging course
for the very first time! Now I’m going through it again!
Great stuff I tell ya! And I’ve written a few blog posts as a direct result as well!LOL!
So nice to see you here again! Your continued support, expertise, guidance and
mentorship is so greatly appreciated Coach!
Thanks a bunch!
Hi Mark,
love the analogy.
Very funny too, had all this images as I read your post and had to smile.
Thanks for sharing this!
Cheers,
Yorinda
Thanks Yorinda!
Sometimes it takes a little humor to get your point across!
Glad you found some value and thanks for stooping by and sharing your thoughts
and for your continuous support!
Both are greatly appreciated!