Calculating Lifetime Value Of A Customer: Three Simple Ways To Build It And Profit From It Now! Part Two
As you previously discovered in part one of this powerful series on calculating lifetime value of a customer.
There is a ton of potential long term profit potential currently buried in your small business, products and or services. Correct?
And all it really takes in order for you to tap into this enormous potentially profitable windfall, is to discover ‘how’ valuable your customer and clients are to your business and or service.
And strategically adjust (both) your short and long term marketing strategies accordingly.
How The Ultimate Insiders Really Profit From Understanding And Calculating Lifetime Value Of A Customer Metrics…
As you also recall from part one of this series about calculating lifetime value of a customer stats. Mega best selling author Robert Allen, decided to joint venture (JV) with Dean Grazioso.
So Robert agreed to add one more extremely well written email to his free 33 part mini course, on long term wealth building through (what else?) Real Estate investing of course.
So he sent his 500K, VIP opt in email list an offering.
Giving them the chance to get a copy of Deans latest book. And the net result was (as you recall), 25% of Robert’s list responded. So 125,00 subscribers decided to grab a copy. (500,00 x .25% = 125,000.)
And because both Dean and Robert totally understand the lifetime value of a customer calculations.
Remember This Is The Tip Of A Successful Sales Funnel!
They already anticipate that 33.7% of those 125,000 will upgrade and become a paying member to Deans paid monthly, advanced Real Estate investment membership site. (125,00 x .337% = 42,125 paying customers.)
And because they are Robert’s customers, Dean agrees to give them a special VIP discount rate of just $27 dollars per month instead of the normal $47 dollars per month that everybody else pays. 😀
And ole Bob nets a cool, passive back end income of 50%, (or) $13.50 (half) of the $27 dollar per month cost.
Your Marketing Funnel Might Be The Passive Back End Of Another Aspiring Entrepreneurs Sales Process!
And Bob nets that each month on, (for the sake) of this particular example, 42,125 people every month. Hello! (125,000 x.337% = 42,125)
Now let’s think like super successful marketers do and put this incredibly brain dead simple concept on steroids.
Because you probably won’t (or don’t) see the obvious until it’s pointed out to you! Two things:
1.) Because ole Bob is already a well established multi millionaire and highly successful business man/entrepreneur.
And best selling author of several # one mega best selling books on various subjects.
And he already has tons of other well established business contacts, (that) keep in mine, has taken him over 25 years or more to establish and nurture.
Are You Starting To Appreciate The Advantages Of The Direct Marketing Approach!
Suppose Bob contacts three of his major Real Estate guru educators (contemporaries), that being Russ Whitney, Carlton Sheets and “Lease Option King” Ron Legrand.
And Bob offers their list of say 500K opt ins each, the chance to get a free copy of Deans new book as well.
In the interest of time and space, let’s just say that 25% of the total of 1.5 million opt ins, (that’s) 500,000 each for all three of their additional lists combined. 😀
So 505,500 people take advantage and order Deans free book.
And 33.7% of them upgrade and pay the special rate of $27 (or X) dollars per month to join his paid membership site.
Direct Selling Seems To Offer Some Mighty Interesting Marketing Alternatives! (Would You Not Agree?)
Bob gets his 50% affiliate commission of $13.50 from Dean, and he JV revenue splits it with Russ,Carlton and Ron (who) each get $6.25 for every customer on their list that joins the membership site and remains a paying customer.
Since each one had 42,125 join, well you can do the math yourself! (500,00 x.25%=125,00 x .337%= 42,125 x $6.25 per month = $263,281.25 per month each!
Just for knowing and totally understanding the benefits of joint ventures! And being savvy enough to constantly work on building their on and offline lists!
There Is An Enormous Amount Of Long Term Potential Profit Currently Buried In In Your Expertise! It’s High Time You Cashed In On It! Don’t You Agree?
Here’s the real point! Can you know see how Bob (or) down the road, you could author a book or create a powerful solution orientated CD/DVD set, and literally give it away for your actual hard cost!
Because by knowing and calculating lifetime value of a customer stats. If your ultimate goal is to get paid via an affiliate commission from a quality paid monthly membership site, ( that’s not yours!)
You could literally make a fortune, simply by using this one brain dead simple (non techie) marketing concept alone!Right? 😀
2.) You better believe as soon as you call the toll free number to order Deans free book, your going to be hit with their best market tested, proven money making upsell offer(s!) 😀
Why? Because the overwhelming statistics prove, that a certain percentage of those leads are open to and actually want to take advantage of a super discounted bargain of some kind!
The Power Of Joint Ventures Extends Just Like The Branches To A Tree! The More You Have The More Stable The Structure Is!
Just to officially get your creative juices flowing, try this one incredibly simple upsell concept on for size!
Since Bob & Dean already know (by running) there numbers ahead of time. They’re both going to make an absolute fortune in passive income on the back end of the book give away.
What if in order to get massive viral exposure, they make the following extraordinary generous offer to both the cable companies and the toll free phone service providers.
Whenever anyone calls in as a direct result of the 30 minute infomercial, and depending on which toll free ext. number they site. (So Bob & company) know which time slots and TV stations are producing the most profitable responses. 😀
This Is Part Of The Reason Why Direct Marketing Campaigns Are So Potentially Profitable!
The callers will be offered a special VIP (OTO) “one time only” offer of a special $797 dollar digital course for just $77 (or X amount of) dollars! That’s a staggering 91% off the normal retail rate! ($77/$797)
But it’s only available until the end of this conversation! You can bet anywhere from 5-40% will take advantage, (especially) when that offer also includes an additional $97 dollars worth of free bonuses to boot!
Bob & Dean agree both the cable TV station and the specific toll free phone service,get an additional 50% of that! 😀
Provided they supply Bob & Dean with personal endorsements (testimonials) and personally introduce them to at least two other cable TV and national radio ad execs!
Whose Says Some Really Simple Sales Tips Can’t Make A Really Big Difference!
Entrepreneur, does this give you any new ideas? If not, check your pulse! In any event, this is just a small sample of the types of lucrative opportunities available to you, once you start strategically calculating lifetime value of a customer stats!
Any questions? See you in part three of calculating lifetime value of a customer series, where you’ll discover how three offline businesses can put this mega proven concept to work for them now!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
