Are you strategically buying referrals for pennies on the dollar?
At some point in your business life, who hasn’t asked (or pondered) the # one burning question, which is, should you or should you not be buying referrals?
While the correct answer is, of course you should be be strategically buying all the semi to flat out qualified referrals that you can.
And or generating them.Right?
Let’s also be brutally honest here.
There are some very good reasons why people (including) your best customers are more than just a little bit reluctant to refer friends and family to someones business and or service.Case in point:
Introducing Three Major Reasons Why Your Customers Don’t Like To Give Referrals!
Reason # one: Let’s face it, it’s more than just a little bit scary when you go out on a limb and recommend someone to an employer.
And (as fate) would have it, things just don’t work out. Needless to say, this sort of awkward situation makes it extremely hard for your employer acquaintance to be receptive to your employment recommendations in the future, right?
Don’t you agree?
Reason # two: And likewise, if you’ve ever recommended some fancy restaurant and a close friend and or associate takes their wife, girlfriend (and or) significant other etc.
And (both) the desert and the wine are just not what the prices suggest!
Once again, any of your future recommendations regarding choices of acceptable cuisine will probably be met with deaf ears.
You Definitely Need To Develop A Marketing Strategy Which Consistently Produces Or generates Quality Referrals!
Reason # three: This one is all too typical, you recommend a movie and boy does your friend and or acquaintance think it sucks!Now they question your taste in entertainment altogether.
Granted, all three of these not so good outcomes,are (essentially) branches from the same tree.Correct?
Which is why you have to remember that your customers do bare a certain amount of responsibility when it comes to referring people to your business, products and or services.
Because through no fault of your own, things might not work out, and they risk looking bad in the eyes of the people they respect the most.
On the other hand, let’s take a look at how the ultimate insiders, (which means) you strategically ask for referrals and never (ever) have to worry about offending their valued customer base!
How To Ask For And Get Both New And Current Customers To Gladly Refer Your Business Product Or Service To A Friend!
You read that headline and your gut kneed reaction is, no way. Correct? However, once you think about how powerful and cost effective this next ninja marketing strategy is, you simply have to laugh, because you know it’s true!
Case in point; how many times have you ever gone to one of those free 90 minute introductory workshops, where before the presentation is over, the speaker asks you to part with several thousand dollars to attend the week long (so called) boot camp, or retreat etc. 😀
You know the ones alright. They typically cover popular subjects like:
A.) How to make a fortune in today’s volatile stock market using penny stocks and or low cost options.
B.) Or how to make a fortune by investing in foreclosure properties and or buying property using the “Short sales” method.
Really Good Lead Generation Strategies Help Create Profitable Word Of Mouth And Mouse Opportunities!
C.) Or how you can make a killing in the privacy of your own home, by using (what else) the good ole Internet of course! 😀 (Today’s modern gold rush frenzy! 😀 )
Here’s the real point; think back to how they originally contacted you. That’s right. Remember they sent you that free pass to attend.Ah yes the joys and direct mail benefits of inexpensive of one page sales letters!
And what else? That’s correct. They sent that other free complimentary ticket did they not? Translated, they basically (yet subtly) suggested that you go out and recruit (refer) the ideal person to accompany you!
Relationship Marketing And Nurturing Is A Proven Long Term Marketing Strategy!
Now, when you bring that person with you, is that bad? Nope. And do you really think the person that comes with you feels like their being manipulated?
Of course not.The point is simply this. By strategically and ethically using low cost high powered incentives.Like supplying an extra ticket. You can get a reliable percentage of your best customers to routinely refer (recruit) an army of potential customers to your business and or service. For peanuts.
Here’s another really powerful example of how to go about strategically getting your best customers, (meaning) that all important twenty percent of your loyal customer base to refer potential new -first time-customers to your business and or service etc.
Use Part Of Your Limited Supply For Strategically Buying Referrals For Pennies On the Dollar!
The next time you or one of your top joint venture partners have a limited supply of a soon to be discounted item and or service etc.
Use (at least) part of your limited supply for strategically buying referrals. Huh? For example; let’s say that you have or can inexpensively get access to 100, (or X number) of those really cool day timers.
And you run a small local Mom & Pop printing business. Send an email and or mobile message your entire list. Or mail an inexpensive postcard to the twenty percent of your valued customer base that typically accounts for 80% of your total revenue.
Strategically Buying Referrals Is A Proven Way To Create Multiple Profit Centers!
And you inform them, the first 50 people (or X) amount through the doors this Friday & Saturday only between blank & blank, that bring one new person over 18, whose not a current customer.
They’ll get a brand new deluxe daytime planner (or X) for free! No purchase necessary! It’s a$29.95 (or X) dollar value. It’s just our way of saying “Thank you” for your valued and continued patronage!
If you’ve concluded that this particular marketing strategy will work no matter what your particular niche is, you are correct.
In part two of this exciting post about strategically buying money making referrals for pennies on the dollar.You’ll discover three more powerful secrets regarding buying referrals.
For now, as always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
