The potential benefits of joint ventures equals big bucks!
As you previously discovered in part one of another ongoing series.
There are definitely many potential benefits of joint ventures.
Often times, the other cash starved, struggling small business owners and or service providers, (and) their many assets.
Can result in an enormous amount of brand new business, (and or) gross front or long term back end revenue.
And usually for a fraction of the traditional cost.
Which is always a welcome benefit, is it not? Systematically forming and nurturing various types of joint venture arrangements, not only stretches your marketing/promotional dollars to the hilt, but it also increases the long term value of your other extremely valuable resources as well.
The Outside Sales Reps Of Every Kind And Or Persuasion Have Tons Of Untapped Sales/Joint Venture Opportunities Everyday!
For ex: take the following daily occurrence (all) over the country. (Meaning -within the united States.)
Everyday, literally millions of people (either) get their cable TV systems repaired and or installed in an additional room(s.)
Or they initially get it installed for the very first time,in either their personal residence and or place of business,correct?
And typically the sales rep/installer(s) comes and takes care of the business at hand and simply leaves, correct? Wrong! Huh?
Instead, what the savvy cable company should be doing is a couple of things. And by the way, it’s the overall marketing concept(s), you definitely need to pay close attention to, not the specific examples.
Strategic Direct Marketing Is Definitely One Of The Fastest Ways To Increase Your Current Market Share!
Strategy # one: The installer/sales rep should be offering each paying customer, (especially) a new customer the chance to take advantage of special (over) the top Pay Per View (PPV) movie discount package that’s only available that day! 😀
If they buy or better yet, when they buy (upsell) to this special VIP (New customer), and or current customers special of, buy three, (or X amount of) movies at retail and get five (or X) more for free! They save a whopping 77 (or X%) off the normal retail rate! Say what? 😀
Again, think about your law of averages here.
Just as is the case with your local neighborhood Mickey D’s. Each day millions of McDonald’s customers (walk or) drive in, and order a big Mac and large or small soda, and almost without hesitation.
Their top cashiers are trained (and) highly encouraged to ask, the six magic words,”Would you like fries with that?”
Effective Strategic Alliances Definitely Help Lower Your Upfront Out Of Pocket Costs!
And bingo! Without increasing their overhead by one nickel, they just got (on average) an additional 10-40% of their daily foot traffic to spend a little more money! Did they not?
And so could the cable company (and or) your outside sales reps/installers. Because it’s a proven statistical fact, that just by strategically testing various customer centered VIP discount coupon offers.
They would quickly discover (which) offer(s) produced the most profitable response(s),(simply by strategically using some A/B split testing.
And then they could have all their outside sales reps/installers offering it each day to their new and current paying customers. 😀
And train their reps in order to maximize this untapped, (or at) best under tapped potential goldmine.
There is probably 10-40% of those new and current customers, who will be glad to take advantage of this “today only” VIP special price!
They just need you to ask them!(And ethically bribe them to do so! 😀 )
Your Market Tested Lead Generation Strategies Can And Probably Will Lead To Some Multiple Streams Of income Producing Opportunities!
Strategy # two: The other thing your installer/outside sales rep could do is this. Offer every customer that they come in contact with, while their out servicing them.
A chance to be entered into your “free drawing” where every person, (make) that VIP that takes advantage of today’s special, they get a chance to be entered into a free monthly drawing and possibly win some fabulous unadvertised free prizes.
And this (my friend) is where you and they really get a chance to reap and enjoy the potentially profitable benefits of joint ventures.
But guess who’s going to be supplying (in this ) case the cable company with all these wonderful free bonus goodies?
That’s correct, you and the other cash starved, non directly competing, struggling local small business owners and or service providers.
Entrepreneur You’re Probably Only a Few Market Tested Tweaks Away From Creating An Extremely Profitable Sales Funnel Or Two!
Especially if you have additional products and services to sell your new customers. Then it only makes sense to joint venture (JV) with other local, non directly competing small businesses and strategically cross promote each other for pennies on the dollar.
Because remember, you can also go in reverse to. Meaning- the other small businesses could be giving a free or greatly reduced discount to get cable installed for their new customers only!
(Or they could have a special VIP discount coupon, that’s good for seven on demand Pay Per View (PPV) events, for an incredible 60 (or X%) off the normal retail rate.
For all existing cable customers that upsell to the vendors extremely time sensitive offer-s.)
The cable company guarantees at least five people, (and) that includes couples, meaning married couples count as one unit.
You Can And Definitely Should Start Creating Your Very Own Marketing Funnels Both On And Offline!
So each month, everyone that enters the free drawing (as a result) of purchasing the upsell , can go to the cable companies (and or) your (hopefully) Word Press blog to discover who that month’s guaranteed five winners are.
(And who knows, while their visiting your blog to discover who that month’s winners are, they mail just decide to join your email list.)
Of course before you can successfully participate in this type of proven strategic alliance, you’d better know & understand your “customers lifetime value” or you may whined up going broke!
One Of Your Potential Major Advantages Is Your Competitors Don’t Being To See The Long Term Benefits Of Developing Some Proven Small Business Marketing Strategies!
And for the record, it doesn’t matter what your particular niche is, this extremely powerful marketing concept will work for your particular, business, product or service.
Hopefully, you can see the enormous untapped potential goldmine that’s staring you and other cash starved struggling small business owners in the face!
And how by strategically tapping into them, by proactively using your outside sales reps/installers,you and other savvy local small business owners and service providers can and will enjoy (both) the short and long term benefits of joint ventures!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
