Asset Management:How Savvy Entrepreneurs Cash In On Overlooked Opportunities!Part Three
So as you previously discovered in the first two installments of this ongoing series about, “how” some extremely savvy entrepreneurs, find little known ways to effectively profit from their asset management strategies.
And “how” you and I can too!Now first of all, let’s get the obvious out of the way!
These particular, non conventional marketing/cross promotional strategies, have absolutely nothing to do with (A.) the size of and (B.) the type of business and or service you actually have!
In fact,in order to truly have any chance of being successful with them, to any noticeable degree.
All one truly needs is an open marketing mindset!That particular asset is the most desirable one!
Equipped with that everything else merely flows into place!In part three we are going to take these proven concepts you discovered in part two, to a whole new different level!
As you are about to discover!So please stay tuned!And watch “how” our hypothetical car dealership can strategically leverage some other lesser used asset as well!
Strategic Asset Management Offers A Previously Untapped World Of Potential Marketing Possibilities!
Case in point:Picking up where part two left off.
Let’s suppose the extremely savvy car dealership decides to allow each of their four potential, (non directly competitive) cross promotional partners, to “piggyback” on side B of their two sided 8.5 x 11 sheets they leave on the drivers seat of the 300 new or used cars on their lot in any given month.
And instead of listing all four them at once on the back of the sheet, instead the potential advertisers can (A.) Pay to be the exclusive (solo advertiser) on side B of the sheet/flyer for (either) three months (90 days) at a time, and or for up to six months ( 180 days) at a time!
And the remaining 9 or 6 six months, they share side B of the flyer with the other three local cross promotional partners.
But here’s the kicker, “if” they purchase six months worth of (solo advertisements) time from the car dealership, “if” they will also print up some two sided flyers and include the car dealership on side B (the back side) of their flyers, they will automatically get a 40% discount off the price of the six month solo ad “piggyback” rate!
Practically Every Business Owner Has The Ability To Strategically Leverage Their Various Forms Of Inventory Management!
(If They Know What And Where To Look!)
Case in point:“If” any of the “solo advertisers” will place the car dealerships best market tested headline and WordPress lead capture page address on the backside of their business cards.
The savvy car dealership will give the “solo advertisers” free “piggyback” exposure on side B of their flyers, once every six months!
And here’s “what” they’ll do with the other “solo advertisers” 3 month “piggybacking” fees.
Twice a year, the car dealership will host a summer barbecue, where they invite every prospect and or customer that has referred anyone that has at least purchased and or leased a car in the last year.
And they will also host a Super Bowl party for the same reason, and each referral person will be able to invite any one individual and or couple to these exclusive events as well!
Plus, later on in the fall, they will host a more formal dinner (featuring) some of their realtor piggybacking partners, Power Point slide presentation, where the realtor showcases some of their current, high demand residential and or commercial listings, that are valued at $500,000 thousand dollars and up!
And then there is their extremely popular (annual) suit & tie event, where they graciously reward their top three customers and or prospects that referred the most business over the last twelve months!
Number one automatically gets $500 dollars in gas cards and $500 dollars in gift certificates to any local restaurant and or businesses they wish!
Plus, they also get two free $100 dollar bottles of champagne to properly ring in the new year, with some extremely close friends and family later on that year, courtesy of one of the most popular wineries in the area!
And number two gets a $250 dollar in prizes, for everything previously mentioned and number three gets a $100 dollars in prizes for everything previously mentioned!
And any and all guests they personally invited, also automatically get both a $25 dollar gas card and a $25 dollar gift certificate to a selection of any two-popular local restaurants they prefer.
Stimulate Even More Business By Strategically Rewarding Some Of Your Best VIP Prospects And Customers!
Plus, “when” the guests joins the car dealerships opt in email mobile marketing list, they will automatically be given their choice of (either) a $100 dollar bottle of champagne and or an additional $50 dollar gas card, just for attending!
And of course the extremely marketing savvy car dealership will be strategically videotaping various portions of every live event, and adding the footage to their WordPress blog, and periodically sharing the clips via youtube and or some of the other popular video sharing sites.
And that’s “how” these extremely savvy car dealership/real estate brokerage owners, will pro-actively utilize their asset management opportunities, to create tons more gross profit!Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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