Asset Management:How Savvy Entrepreneurs Cash In On Overlooked Opportunities!
So “what” type of overly stuffy corporate images do you envision whenever you hear the term asset management? It does sound pretty formal doesn’t it? Yea, just a bit.
But rest assured, practically any company and or any extremely savvy individual,with the right pro-active marketing mindset, can and definitely should, effectively use this process to their advantage. And make a whole lot of money,while doing so!
As you will shortly discover in this rather basic approach to strategic (and oh so profitable) asset management opportunities, that believe it or not, are far more readily available to be leveraged, than you may have previously been led to believe!
Sometimes, clearly it’s the luck, of being in the right place at the right time!While other times, clearly it’s simply recognizing and taking advantage of often overlooked potential marketing opportunities!
But the situation we’re gonna explore has more to do with strategically seizing upon some what reliable patterns in human nature.
Who Else Wants To Discover How Savvy Entrepreneurs Use Strategic Asset Management Opportunities To Make A Lot More Money!
For this first specific example, let’s take an extremely savvy (local) upscale car dealership, that sells rather expensive Beamers.
And the often overlooked asset management strategy, this particular scenario will showcase, is the fact that during any extreme (albeit), temporary economic downturn in both the national and local economies, often lead to some six and seven figure earners having to scale back (sometimes) drastically, in order to weather the temporary economic storm they may be facing!
Which means, they may need to: (A.) Dramatically reduce the lease/rent payments on their summer cottage! Or (B.) They may need to sell altogether (asap) their prized luxury townhouse! Or (C.) “Finally” unload that second and third car! (Or sell the fancy boat, that gets used less and less these days! 😎 )
Oh yes, and maybe that four year old Rolex watch has got to hit the ebay auction block too!The point is, any and all major (formerly) sacred items and or assets, may have to be liquidated, in order to temporarily help ever widening ends meet!
Enter the savvy car dealership, whose (husband and wife) owner team, also happens to be co- owners of a local (rapidly expanding) Real Estate Brokerage company.
Effective Customer Inventory Management Is An Extremely Powerful Marketing Tool In The Right Hands!
So what they start (immediately) inexpensively testing is,placing a two sided 8.5 x 11 two sided sheet on the drivers side of every new or used car they have on their lot.
This way, no matter “if” a potential customer is looking to lease and or buy a car, they see the sheet And on side one, they’ll be looking to get listings for any type of residential and or commercial properties.
So their main market tested power headline, in big bright red bold print might read: “Need Help Selling Your Home, Luxury Condo And Or Townhouse!(Without Paying Standard Brokerage Commissions!)
(Note: Just recently another post was advocating this exact same (incredibly simple) marketing concept, only in the previous post, the savvy marketers that were also real estate brokers, were looking for potential buyers of luxury homes and or properties!
In other words, the exact reverse of this particular strategy!And they produced a gross profit between $250,000 –$270,000 dollars for just $.67 cents per lead! 😉 )
And the body text goes on to inform them, this is an exclusive special offer, so they will only pay a 3% flat fee commission instead of the typical industry standard of 6%, plus standard closing costs! And of course, they’ll have a picture of a really nice local property, that recently sold through this exclusive service.
And midway down the sheet, in big bold red text, it will read:Minimum property value of $500,000 dollars and up!
So in other words, in order to take advantage of this exclusive offer, your property (including commercial businesses) must be worth at least $500,000 dollars or more! And the potential prospect will be directed to the brokerage firms (mobile responsive) WordPress blog lead capture page.
And by the same token, any other potential prospect with property worth less than a half a million dollars, they are re-directed to click over to another lead capture page offer.
And a one of the brokerages top sales reps will personally contact them, to discuss potentially (both) listing and helping them sell (either) their residential and or commercial real estate property.
And those with properties above that threshold, they too will fill out (an extremely detailed), special lead capture page with all of the pertinent information.
Part Of Your Long Range Effective Asset Management Strategy Is To Nurture Any Potential Cross Promotion Partners!
And because this extremely savvy car dealer/real estate brokerage owner has some major cross promotional relationships with several other local business owners and or service providers.
They can practically guarantee their listing clients, massive additional free exposure to several different pockets of high six and seven figure earners!In part two you will discover exactly “how” their (super effective) local five prong, (on and offline) marketing approach gives them instant massive (highly targeted) free exposure!
And “how” extremely savvy entrepreneurs use strategic asset management tactics, to consistently generate maximum profits!And “how” you can too!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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It was unfortunate a few years ago when Ian sold our minivan. But it was a wise move for where we were at the time. The minivan was too expensive to drive, it was costing additional insurance, and we didn’t really need it because our family had shrunk to only 3 kids still at home. The car was big enough to hold us all comfortably.
So often we overlook where we can downsize, as well as where we could be making money from something.
Willena Flewelling recently posted…Bird by Bird