Of course you find it hard to believe you might be consistently leaving money on the table, right? But stop and consider at least some of what you’re doing on either a daily, weekly, monthly, quarterly or yearly basis.
A quick question is in order here. If it turns out you are inadvertently leaving money on the table. Are you seriously interested in discovering how to either avoid it altogether.
Or put an end to it if you’re currently doing it. Are you ready to take things to the very next level or two?
You’ll Be Absolutely Amazed And Delighted What Some Creative Marketing Incentives Can Accomplish!
Here is a real life example of how even extremely hard working and incredibly dedicated entrepreneurs. Inadvertently leave money on the table. Recently a relative order a desert product via mail order.
And when the order arrived. The vendor included a very nice index card. Basically “thanking” them for their order. (Which was and is definitely a lot more than 75-95% of what most profit seeking entrepreneurs consistently do.
But “what” was clearly missing was at least three things. First.) Any extremely time sensitive, market tested “bounce back” offer of some kind. Second.) A market tested cross promotional Joint Venture (JV) revenue sharing offer.
Third.) Including some type irresistible opt in email building offer. (Like maybe a free drawing offer of some kind. :-D)
You Can Never Have Too Many Marketing Incentives!
First of all think about “what” can potentially start happening to you and or your major competitors bottom line. Each time you start utilizing some sort of market tested “bounce back” offers inside each physically delivered order.
Be it by mail order or employee. who knows, maybe they’ll want to enroll in a discounted family or business plan. (Ladies and gentlemen this incredibly simple marketing strategy.
Can or should be inexpensively tested.) You or they could also allow your best vendors along with their current and future employees to be grandfathered in for lifetime savings of X.
As long as they remain opt in email subscribers. 😀 And you can always let your vendors ethically bribe some of their best vendors. By allowing them to bribe their employees, customers and vendors etc.
Hopefully you can or you’re starting to truly appreciate how you may have been inadvertently leaving money on the table. And are you now prepared to get what’s rightfully yours?
Every Business Or Service Can And Definitely Should Be Leveraging Their Various Assets And Or Resources!
Let your major competitors try to use outrageously expensive traditional advertising to try and generate their first time customers. It’s like starting from scratch and trying to entice complete strangers.
It takes an awful lot of time, patience and money to make that particular approach work. If you can stick it out you may have a chance. But more than likely you’ll lose a ton of money trying.
The business failure rates don’t lie. Don’t keep wasting a fortune on outrageously expensive traditional advertising. Instead leverage at least some of the current and future relationships you’ve already invested the effort in building and nurturing.
Of course it’s just a start. But doing so means you’re definitely on your way to stop systematically leaving money on the table. Don’t you agree?
It Doesn’t Matter Where You Start Ladies And Gentlemen! (It’s Where You And I Ultimately End Up That Really Counts!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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