(You Both Service Some Of The Same Customers For Different Reasons!)
Being in business is hard enough, agreed? And it doesn’t really matter if you’re retail furniture business. And or an extremely hard working service provider, does it?
The bottom line is this. If you and I have more going out than you/we do consistently coming in. You/we won’t be around very long, correct?
Fellow profit seeking entrepreneurs. One of the most cost effective ways/strategies readily available for you and I. (And to you/our major competitors too.)
Is to strategically partner up. Because you and I get to play off/leverage. Other non directly competing vendors, efforts, audiences, positive experiences. The goodwill of their customers.
Without constantly investing the enormous amounts of money to do so. Entrepreneur how often do you and I get the opportunity to do that?
Take A Closer Look At The Benefits Of Partnerships!
Imagine you own a mom & pop retail furniture store. And you decide to make your local expecting mom customers aware of your monthly free drawing. Where they get a chance to win a state of the art baby crib.
Which typically retails for at least $2,500 dollars or X. But it’s only available to your opt in email subscribers. 
So you’re daily/weekly walk -in expecting moms continuously join your list, right? And once a month you select your 1st grand prize winner. They’re happy, correct?
But you and or your major competitors also offer an extremely valuable, time sensitive 2nd and 3rd prize.
Which means they’re at least three or X number of grand prize winners per month, correct? The/your 2nd grand prize is. An extremely time sensitive discount coupon to the retailers furniture store.
They come alone. And they only save 10 or X% off up to $200 or X number of dollars. Simply for dragging a friend who’s at least 18. They save up to 40 or X% off.
Up to a maximum of $2,000 or X amount dollars. (That should be enough of an ethical bribe to induce a percentage of those 2nd grand prize winners. To drag someone with them, correct?
Who Says Scaling Your Efforts Has To Be Done Alone?
It’s the 3rd grand prize. Which should get you and other local, non directly competing vendors relatively excited. In this case. It’s an extremely time sensitive discount coupon. To a popular women’s Deluxe Facial treatment center.
The extremely time sensitive discount coupon. Entitles the recipient to save 10 or X% off the current retail price. At the time the coupon is redeemed. (It’s typically a $47 or X dollar value.)
However, simply for dragging an extremely close friend, bestie, sibling, co-worker, neighbor and or extremely close relative etc. Who’s at least 18. both ladies get their treatments free! (Say what? 
Here’s the extremely marketing savvy deluxe facial treatment centers reasoning.
Entrepreneur Don’t Be Afraid To Consistently Apply The Proven Fundamentals!
Since they already run their ideal customers total lifetime customer value metrics. And they have a pretty good idea of what their idea customers is worth to them over time. They know before one or both of those ladies gets out of their chair.
Recent stats suggest one or both of them will spend somewhere between $75-$400 dollars or more. So just depending on how many local expecting moms join the retail furniture stores opt in email list.
In order to enter the retailers monthly free drawing. A certain percentage of them will definitely take advantage of the deluxe facial treatment center offer, correct?
And they ‘ll some. And so on and so on, correct? So literally pennies on the dollar. The women’s deluxe facial treatment center. Can and will inexpensively build their customer base.
Coming up in part two. You and or your major competitors are about to discover. Why your retail furniture store can and definitely should partner up with some local, mom & pop photography studio owners.
See you in just a little bit, okay?
Stop Looking For Excuses To Not Partner Up! (And Instead For Opportunities To Partner Up!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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