(And Strategically Do So For Literally Pennies On The Dollar!)
So here’s a critically important question for you to consider. What exactly are you doing a daily basis. To help you get to the next level or two.
At least some of you have at least started become far more proactive with your strategic guest blogging or guest podcasting efforts, correct? (That’s really good to hear!)
This particular blog post is gonna go just beyond the proven marketing fundamentals, okay?
There’s Literally A Ton Of Marketing Alternatives Available To Make Scaling Your Efforts A Whole Lot Exponential!
BTW ladies & gentlemen. As some of you already know. This main featured image. Is the cover photo from my recent guest podcasting appearance. On the brilliant Susan Lancaster Maghrabi’s awesome podcast. Called “The ONLINE ENTREPRENEUR ACADEMY.”
Susan is an incredibly talented, creative and very skilled entrepreneur. And having a chance to share some proven, yet incredibly simple, fundamental marketing strategies and tactics with her worldwide audience.
Was my complete pleasure. Now let’s further expand on a couple of the hypothetical strategies and tactics. Which were shared on the podcast.
And hopefully you can readily see how to customize them. and make them extremely applicable to situation right now.
How’s This For Systematically Building Brand Equity?
On the podcast. Here’s is a real world scenario I personally witnessed with a major, worldwide, big box retailer. Who was about to open a new store.
On the news starting around 3 am. A crowd started to wait outside. Some were throwing around frisbees.
While others simply bared the bitter cold in their cars, trucks, SUV’s and vans etc. 
Here’s my hypothetical marketing two cents. If I were the manager of the store.
I would at least (attempted!) To get clearance from the key big ways. Before doing the following.
First, I would have gone outside personally introduced myself to steadily gathering crowd.
And made them aware in the next X number of minutes. Fifty or X number boxes of pizza from a local, non franchised pizza parlor were currently on their way!
That type of non traditional marketing gesture. Ought to cause at least a few of them. To whip out their phones and start recording and posting all over social media, correct?
Now Let’s Strategically Take Things To The Very Next Level Or Two!
Here’s the very next thing, (marketing strategy!) I would have gotten pre allocation to do.
Have an extremely popular. Local, non franchised bakery. Who specializes in extremely great gourmet coffee and cocoa.
Arrange to have them show up. And give each person who wants. A giant Xtra Large, plastic “Big Gulp” beverage of either coffee or cocoa.
Let’s say this “Big Gulp” beverage typically retails for $11.99 per cup or X. They will get free beverages. Until the vendor runs out. Of course in reality.
The big box retailer will have purchased all the beverages at the bakeries actual hard cost. The long term play here is. The bakery will make the consumers aware.
Going forward, every time the consumer bring the “Big Gulp” plastic mug back with them. To the bakery. They only pay $3.99 per cup or X.
Some price low/attractive enough. It not only covers the bakeries real actual hard cost. But it creates/draws long term repeat customers. For literally pennies on the dollar, correct?
The Right Strategic Partners Can Definitely Help Your Business And Or Service Scale For Literally Pennies On The Dollar!
Case in point. Going forward. One of the ways the big box retailer will partner with the bakery. (In this strictly hypothetical marketing illustration.)
They will allow the bakery to give away their extremely time sensitive discount coupons to their full and part time employees.
On or for their:’1.) Personal birthdays. 2.) Annual wedding anniversaries. 3.) birth of a 1st, 2nd or 3rd child etc. 4.) After 90 days of employment.
5.) After 3,5,10,15 or 20 years worth of employment and beyond. 6.) When they’re promoted. 7.) Have perfect attendance for the ?
8.) They retire.
And likewise. The bakery can return the favor. Using any of the above mentioned recurring situations. Coming up very shortly in part two.
You and or your major competitors are about to discover how you can definitely take things to the next level or two. For literally pennies on the dollar! Don’t you agree?
Hopefully You Realize And Appreciate You Definitely Don’t Need A Huge Budget! (In Order To Make A Big Impact!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
